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| Title: | 外商與中國製藥產業：市場進入策略與永續培訓
Entering the Pharmaceutical Industry in China:Market Entry Strategies and Sustainable Training for Foreign Firms |
| Authors: | 施乃維
Shih,Nai-Wei |
| Contributors: | 冷則剛
施乃維
Shih,Nai-Wei |
| Keywords: | 永續培訓
策略
外商 |
| Date: | 2006 |
| Issue Date: | 2009-09-14 09:46:53 (UTC+8) |
| Abstract: | 外商與中國製藥產業：市場進入策略與永續培訓
1 INTRODUCTION…………………………………………………………….…1
1.1 PURPOSE OF THE RESEARCH…………………………………………………………..2
1.2 MAIN THEMES…………………………………………………………………………….2
1.3 ANALYTICAL FRAMEWORK & CHAPTER ARRANGEMENTS…………….………..3
1.4 LITERATURE REVIEW……………………………………………………………………4
2 GENERAL HISTORY AND DEVELOPMENT OF THE PHARMACEUTICAL INDUSTRY AROUND THE WORLD…………….11
2.1 HISTORY………………………………………………………….......................................11
2.2 OVERVIEW OF THE INDUSTRY……………………………..………………………….12
2.3 INDUSTRY ANALYSIS AND INDUSTRY REVENUES....................................................14
2.4 INDUSTRY PROSPECTS AND OVERALL ATTRACTIVENESS……………………….18
2.5 PATENTS AND GENERICS………………………………….…………………………….19
2.6 SALES AND MARKETING AND ADVERTISING TO PHYSICIANS…………………...19
3 THE HISTORY AND DEVELOPMENT OF THE PHARMACEUTICAL INDUSTRY IN CHINA………..….………………………………………..22
3.1 OVERVIEW OF CHINESE PHARMACEUTICAL INDUSTRY……………..….................22
3.2 NUMBER, SIZE, AND GROWTH ………………………………………..…………………24
3.3 PRODUCTION LEVELS………………………………………………..................................25
3.4 DOMESTIC PHARMACEUTICAL COMPANIES AND LOW R&D……………………….25
3.5 COMPARISON OF CHINESE AND WESTERN PHARMA BUSINESS……..................….28
3.6 FOREIGN COMPANY MANAGEMENT, FOREIGN COMPANIES, PRODUCTION
AND R&D……………………………………………………………………………………..29
3.7 REGULATORY REQUIREMENTS AND GMP COMPLIANCE CERTIFICATION………..42
3.8 GOVERNMENT DRUG PRICING POLICY AND CENTRALIZED TENDERING
DRUG PROCUREMENT PROGRAM…………………………………………......………...42
3.9 COMPARISON OF REGULATORY REQUIREMENTS WITH OTHER COUNTRIES…....43
3.10 PATENTS OVERVIEW AND INTELLECTUAL PROBLEMS IN CHINA ……...………...43
4 PHARMACEUTICAL TRAINING AND DEVELOPMENT IN CHINA ..…50
4.1 MEDICAL REPRESENTATIVES HIRING, TRAINING AND DEVELOPMENT……...…...50
4.2 AREA MANAGER TRAINING AND DEVELOPMENT………………………...….……….52
4.3 TRAINER TRAINING AND DEVELOPMENT……………………………..…….…….…...53
4.4 EMERGENCY TRAINING………………..……………….………………………...…….….53
4.5 EXPECTATION AND SUSTAINABILITY…………………………...…….…….……….….54
4.6 CONTINUOUS TRAINING/SUSTAINABILITY ACROSS CHINA……………….…….….54
5 CONCLUSIONS …………………………………………………………..…....56
REFERENCES…………………………………………………………………..….61 |
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| Description: | 碩士
國立政治大學
國際經營管理碩士班(IMBA)
92933021
95 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0092933021 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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