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    題名: 醫療諮詢公司之營運計畫
    Business Plan For A Medical Consulting Company
    作者: 梁斯愷
    Liang, Sze Kai
    貢獻者: 朱時龍
    梁斯愷
    Liang, Sze Kai
    關鍵詞: 醫療諮詢公司
    日期: 2008
    上傳時間: 2009-09-14 09:48:25 (UTC+8)
    摘要: 醫療諮詢公司之營運計畫
    None
    I. Executive Summary Page
    The Market ………………………………………………………3
    The Company…………………………………………………….3 Objectives………………………………………………………..3
    Business Model…………………………………………………..4

    II. Company Overview
    Company Introduction……………………………………………5
    Management Team………………………………………………..6
    Service Offering…………………………………………………..6

    III. Market Analysis
    Market Size Estimation………………………………………….10
    The Market Demand…………………………………………….11
    Competition Analysis……………………………………………14
    SWOT analysis………………………………………………….16

    IV. Go to Market Strategy
    Pricing…………………………………………………………...17
    Sales Channel……………………………………………………19
    Promotion………………………………………………………..20
    Strategic Alliance………………………………………………...22

    V. Growth Plan
    Enter the China Market…………………………………………..22
    Expand Business Scope with Strategic Partners…………………23
    Profit Sharing with Partners……………………………………...24

    VI. Implementation
    Virtual Mandarin-speaking Physician Network…………………..25
    Business Development in Taiwan as Phase I……………………..25
    Organizational Structure………………………………………….26




    VII. Financial Projection
    Market Share Target………………………………………………27
    Memberships Obtained…………………………………………...27
    Income Statement………………………………………………....28
    Break Even Analysis……………………………………………....29

    VIII. Conclusion………………………………………………………...30

    Appendix I: Survey Results…………………………………………….31
    Appendix II: Supplementary Data for Financial Projection …………...33
    參考文獻: None
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    94933005
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0094933005
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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