政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/31336
English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  全文笔数/总笔数 : 110944/141864 (78%)
造访人次 : 48073211      在线人数 : 918
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜寻范围 查询小技巧：
  • 您可在西文检索词汇前后加上"双引号"，以获取较精准的检索结果
  • 若欲以作者姓名搜寻，建议至进阶搜寻限定作者字段，可获得较完整数据
    •  进阶搜寻


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/31336


    题名: 應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫
    作者: 江煥華
    Chiang, Huan Hua
    贡献者: 朱時龍
    江煥華
    Chiang, Huan Hua
    关键词: 土肉桂
    寵物清潔
    日期: 2008
    上传时间: 2009-09-14 09:49:12 (UTC+8)
    摘要: 應用台灣原生土肉桂於天然寵物清潔衛生產品之行銷計畫
    Business Plan
    Natural Clean up and Hygiene Products for companion animals using Taiwan Indigenous Cinnamon
    I. Executive Summary 5
    The Company 5
    Mission Statement 5
    Objectives 5
    II. Company Overview 6
    The History and Background 6
    The Management Team 7
    Strategic Intent 8
    Product Offerings 8
    III. Market Analysis and competition 9
    The Market Overview 9
    Competition 13
    Industry Structure 13
    Pet Shampoo 14
    Oral Care (Toothpaste/Liquid) 15
    Ear Cleaning 16
    IV. Sales and Marketing Strategy 18
    The Reaction of Taiwanese Customers 18
    Who should we sell our products to 18
    Where do we offer our products to the customer 19
    At what price 19
    What quality and attributes the customer care 20
    How should we aim to target the market 20
    Brand and Positioning 23
    Sales Strategy 24
    Distribution Strategy 24
    Pricing Strategy 25
    Advertising and sales promotion Programs 27
    Demand Forecast by product 28
    V. Financial Projections 29
    Gross Margins 29
    Sales Forecast 30
    Monthly Budget 31
    Required Funds 32
    Income Statement (year 1-5) 33
    Cash Flow Statement 34
    Potential Risks 34
    參考文獻: None
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    94933024
    97
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0094933024
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

    文件中的档案:

    档案 大小格式浏览次数
    index.html0KbHTML2440检视/开启


    在政大典藏中所有的数据项都受到原著作权保护.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回馈