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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31341


    Title: Sony Walkman：掀起台灣MP3影音隨身聽的顛覆浪潮
    Sony Walkman:Revolutionizing the Portable MP3 Player in Taiwan
    Authors: 袁安琪
    Yuan, Angel
    Contributors: 吳文傑
    Wu, Jack
    袁安琪
    Yuan, Angel
    Keywords: 影音隨身聽
    Date: 2008
    Issue Date: 2009-09-14 09:49:45 (UTC+8)
    Abstract: Sony Walkman：掀起台灣MP3影音隨身聽的顛覆浪潮
    Sony Walkman: Revolutionizing the Portable MP3 Player in Taiwan
    Executive Summary 5
    Objectives 5
    Mission 5
    Key to Success 5
    Company Overview 7
    Company Background 7
    The Origins of the Walkman Brand 7
    History 7
    Design Philosophy and Innovations 8
    Product Lines 9
    Sony Walkman 9
    A820 Series Video MP3 player 9
    S730 Series Video MP3 player 9
    E430 Series Video MP3 Player 10
    E020 Series MP3 Player 10
    B130 Series MP3 Player 11
    Industry 12
    Industry Overview 12
    Industry Breakdown by Manufacturer 12
    Industry Breakdown by Memory Type 14
    Industry Breakdown by Function 15
    Industry Breakdown by Memory Size 16
    Competition 17
    Apple 17
    Ergotech 17
    Transcend 18
    MSI 18
    Samsung 19
    Future Industry Outlook 19
    Marketing Plan 20
    Current Situation 20
    Strengths, Weaknesses, Opportunities, and Threat (SWOT) Analysis 20
    Strengths 20
    Weaknesses 21
    Opportunities 21
    Threats 21
    Competitive Environment 22
    Market Research 23
    Consumer Behavior Survey 23
    Strategy 26
    Target Market 26
    Positioning 27
    Product Offering 28
    Pricing 28
    Distribution 30
    Marketing Communication 30
    Communication Mix 30
    Sales Promotion 32
    Cooperation Opportunities 34
    Conducting Marketing Research and Forecasting Demand 34
    Financials 35
    Revenue Forecast 35
    Break-even Analysis 36
    Profit and Loss Projection 36
    Marketing Expense Forecast 38
    Controls 39
    Implementation 39
    Marketing Organization 39
    Appendix 40
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    95933009
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095933009
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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