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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/31366


    Title: Business Plan: Spanish Language Promotion Company
    Authors: 羅艾莉
    Alejandra Gisselle Nolasco Alvarado
    Contributors: 于卓民
    羅艾莉
    Alejandra Gisselle Nolasco Alvarado
    Keywords: 西班牙文
    語言
    企業推廣
    拉丁美洲
    語言中心
    Spanish
    language
    business plan
    Latin America
    language center
    Date: 2002
    Issue Date: 2009-09-14 09:52:12 (UTC+8)
    Abstract: After almost two years of residing in the Republic of China, the author of this business plan together with her business partner came to realize that there is market potential for offering Spanish Language teaching services abroad. Every year, there are more than one thousand Taiwanese students enrolled in one of three modalities of college or university Spanish Language courses: as a major or minor; as an elective course; and, as a non credit course.

    A small percentage of the students who study Spanish Language travel abroad to increase their abilities in the language. Most of them choose Spain simply because it is the only choice they have been offered. On the other hand, most of the students who don’t travel abroad to practice the Spanish language don’t do it because traveling to Spain to study the language is too expensive for their budgets.

    This business plan describes a business model to promote a Language Center in La Antigua, Guatemala, which represents a less expensive alternative for those Taiwanese students who want to practice the Spanish Language but are not willing to pay the higher price charged for similar services in Spain.
    The business logistics include setting a Promotion Company in Honduras, which will work through a Promotion Office in the Republic of China to promote the services of Language Center located in Guatemala. A separate business plan will be elaborated for the operations of the Language Center in Guatemala.

    To determine whether the proposed business model is feasible or not, a market research was conducted. Through the results of this research it was established the potential demand and marketing mix. An operational study was also conducted to determine the optimal structure of the business and a financial study and analysis was conducted to determine the profitability level of the investment.

    The market research revealed that Taiwanese students would be willing to spend around NT$100,000 for a 10 week intensive course in La Antigua, Guatemala. The demand for these services has been forecasted to go from 58 to 193 in a period of 5 years, generating revenues ranging from NT$5.8 to 23.4 million in the same period.

    According to the calculations, the business would repay the investment in a 13-month period and would bring an average of 84% of return on equity during the first five years of operations, making it an exceptional investment opportunity.
    Acknowledgment 1

    CHAPTER 1: INTRODUCTION 2
    Background of the Business 4
    Mission and Objectives of the Business 6

    CHAPTER II: MARKET ANALYSIS 8
    Current Market Situation 8
    Market Research 14

    CHAPTER III: COMPETITIVE ANALYSIS 38
    Competitors in Taiwan. 38
    Competitors Outside Taiwan 39

    CHAPTER IV: ANALYSIS OF SUPPORTING PRODUCTS 48
    Complementary Products and Services 48
    Suppliers’ Analysis 57

    CHAPTER V: CORE COMPETENCE & MARKETING STRATEGIES 67
    Core Competence 67
    Barriers to entry 69
    Marketing Strategies 70

    CHAPTER VI: OPERATION PLAN 79
    Description of Operations 80
    Human Resource and Organization 83
    Supporting Parties 87
    Process 90
    Legal Requirements 91

    CHAPTER VII: FINANCIAL PLAN 96
    Definitions of Terms 96
    Financial Projections 101
    Financial Analysis 110

    Material Consulted 114

    Appendix 116

    Endnotes 122
    Reference: 1. Baca Urbina, Gabriel (1995), Evaluación de Proyectos (Evaluation of Projects), 3rd ed., Mexico: Mc-Graw Hill.
    2. Daniels, John & Lee H. Radebaugh (1998), International Business, Environments and Operations, 9th ed., N.Y.: Prentice Hall.
    3. Daniels, John & Lee H. Radebaugh (1998), International Business, Environments and Operations, 9th ed., N.Y.: Prentice Hall.
    4. Fraenkel, Jack & Wallen, Norman (1996), How to Design and Evaluate Research in Education, 3rd., NY: Mc-Graw Hill.
    5. Gall, Meredith; Borg, Walter & Gall, Joyce (1996), Educational Research, an Introduction, 6th ed., NY: Longman Publishers USA.
    6. Kinneary, Thomas & Taylor, James (1993), Investigacion de Mercados, un Enfoque Aplicado (Market Research), 4th ed., Bogota, Colombia: Mc Graw-Hill.
    7. Kotler, Philip & Fox, Karen (1995), Strategic Marketing for Educational Institutions, 2nd ed., NY: Prentice-Hall.
    8. Kotler, Philip (1994), Marketing Management, Analysis, Planning, Implementation , and Control, 8th ed., NY: Prentice-Hall.
    9. Lunenburg, Fred & Ornstein, Allan (1991), Educational Administration, Concepts and Practices, California: Wadsworth Publishing Company.
    10. Pratt, Jamie (2003), Financial Accounting in an Economic Context, 5th ed., NY: Wiley & Sons.
    11. Seyfarth, John (1996), Personnel Management for Effective Schools, 2nd ed., Massachusetts: Allyn & Bacon.
    Description: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    909330271
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0909330271
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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