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The Influence of the European Union’s WEEE Directive on the Mobile Phone Industry’s After-sales Services
Wei, Ju Chien
Hsu, Mu Yen
Wei, Ju Chien
|Issue Date: ||2009-09-14 09:53:56 (UTC+8)|
Given the rising consciousness for environmental protection, the majority of countries in the European Union (EU) have adopted the Waste Electrical and Electronic Equipment (WEEE) Directive. The Directive tackles a fast increasing waste-stream of electrical and electronic equipment (EEE) and reduce the amount of this waste going to landfills by improving reuse, recovery and recycling rates under the principle that the "polluter should pay".
The main conclusions of this research are as follows:
1. If the mobile phone industry follows its traditional after-sales service model, WEEE had a significant impact on the cost of after-sales services, dropped gross margins, added uncertainty to the collection period, changed the cost basis, and raised the percentage of overall costs for after-sales services, and cost percentage of transfer price would also increased.
2. The MDRS (Mobile Device Recovery Solution) model for dealing with such problems provides a feasible solution for the mobile phone industry, but need to be refined to improve results.
3. The mobile phone industry is now driven to a large extent by fashion and design, but this creates a conflict in designing mobile phones between easy assembly and disassembly of tailored items with the needs for environmental protection and after-sales service needs. Research on this conflict can offer the mobile phone industry valuable insights for developments of newer models.
4. Although this research proposes MDRS model, it can only be put into practice based on the combined values of the price of the platform and the charges of Operators. The final calculation of the price of mobile phones and the generation of rental rates for consumers, as well as the revenue allocation between Operator and Brand can only be worked out by the two working together in concert for mutual benefit.
TABLE OF CONTENTS
TABLE OF CONTENTS 5
LIST OF FIGURES 7
LIST OF TABLES 8
1. Introduction 9
1.1. Research Background and Motivation 9
1.2. Research Objective 13
1.3. Research Methodology 14
1.4. Research Steps 16
1.5. Research Framework 17
1.6. Research Limitation 17
2. The Traditional After-sales Service Model and Cost Structure of Mobile Phone Industry 20
2.1. The Traditional After-sales Services Model of Mobile Phone Industry 21
2.1.1. The Major Operations of The Traditional Mobile Phone’s After-sales Services Model 21
2.1.2. The Key Factors of Mobile Phone After-sales Services 24
2.2. The Cost Structure of Traditional Mobile Phone After-sales Services Activities 28
3. Evolution of WEEE and its Cost Structure 36
3.1. The History of European Environmental Protection 36
3.2. The WEEE Legislative Spirit 39
3.3. WEEE Cost Structure 43
3.4. The Assumptions of Traditional After-Sales Services Cost 51
3.5. Assumptions for costs of After-Sales Services after WEEE 53
4. Possible Mobile Phone Recovery Solutions 58
4.1. Market Mechanism of Secondhand Mobile Phones 58
4.2. Specification Standardization of Mobile Phone - Government Regulations 60
4.3. Secondhand Goods Rental Model by Original Producer - The Global Asset Recovery Solution 62
4.4. GARS Entry Barriers 68
5. Rental Model of Enterprise’s Users- Mobile Device Recovery Solution (MDRS) 73
5.1. MDRS Model 73
5.1.1 The Assumptions of MDRS Model 73
5.1.2 Suggestions and Expected Benefits of MDRS Model 76
5.2. Comparison of MDRS Model and Traditional Operation Model 82
5.2.1. The Differences of Strategies and Tactics 82
5.2.2. Value-chain Analysis 84
5.3. Evaluation of MDRS Model 85
5.3.1. Assumption and Formula 85
5.3.2. Key Influence Factors of Formula 87
5.3.3. Scenario Simulation 88
6. Conclusion and Recommendation 93
6.1. Conclusion of This Research 93
6.2. Recommendations for Further Research 95
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0939330061|
|Data Type: ||thesis|
|Appears in Collections:||[國際經營管理英語碩士學程IMBA] 學位論文|
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