English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 94890/125432 (76%)
Visitors : 30625731      Online Users : 220
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/33884

    Title: Planning Intellectual Property for Marketing Strategies in the Digital Content Industry
    Authors: 官欣雨
    Kuan, Audrey
    Contributors: 劉江彬
    Liu, Paul
    Kuan, Audrey
    Keywords: 智慧財產
    Intellectual Property
    Intellectual Property System
    Digital Content Industry
    Date: 2005
    Issue Date: 2009-09-17 18:42:52 (UTC+8)
    Abstract: New Technologies and hypercompetitive market environments have motivated industries and innovators to understand the crucial importance of intellectual property rights. The value and quality of intellectual property is achieved through the use of intellectual property combined with marketing strategies on a worldwide scale. Therefore, it is vital that the role of intellectual property in marketing is sufficiently understood.

    However, most people are still not aware of the relevant problems. One problem is that the subject of planning intellectual property as an effective tool for marketing has been rarely analyzed in previous studies and accordingly has not even been covered in the field’s education system. The other problem is the lack of any intention in industries to use intellectual property systems or intellectual property as one means of innovation.

    Consequently, the applications of intellectual property and relevant rights certainly are under-valued and under-exploited. In addition, the most influential technology in the 21st century—the Internet—has turned many businesses upside down, especially in the digital content industry. Also, a digital content product shall not be defined as a tangible asset nor an intangible asset because there are rights from the intellectual property system for the origin of the product—“content” and other rights from the Civil Code for the product itself, these rights make a digital content product become a unique asset. Therefore, the digital content industry is the chosen subject for this research.

    Obviously, there is a need to distinguish between what actions of planning intellectual property for marketing strategies make the company fly up or dive down and what kind of concerns should be checked. Therefore, this research discusses what kind of preparations a digital content company has to make in order to implement strategic intellectual property management; be able to exercise intellectual property for creating profit; and to determine the most effective application of intellectual property for marketing strategies. Accordingly, this research provides a model for planning intellectual property for marketing strategies. Also, this research hypothetically expands the application of the 4C structure, which is used to distinguish where to pay attention while planning intellectual property for marketing strategies, and so provide useful ideas to the rights owner. After all, if a company makes changes to its organizational infrastructure, this could quickly bring substantive benefit to its economic performance. Furthermore, this research takes Google as an example, since its impact can be seen in news and reports almost everyday, to test the hypothesis and model in this research and to demonstrate how a company can have the opportunity and ability to create economic value from its intellectual property.

    Finally, the preliminary conclusions of this research include:
    (1) intellectual property concepts should be applied in “marketing” and vice versa;
    (2) the most primary concept for strategic intellectual property management is an organizational infrastructure integrating the groundwork of IP management;
    (3) the 4C structure can be used to analyze decisions of planning and exercising intellectual property; and
    (4) a digital content product can be analyzed through the product life cycle and the 4C structure.
    Reference: ※ Books / Book Chapters
    Alderson, W. (1957). Marketing behavior and executive action: A functionalist approach to marketing theory. Homewood, Illinois: Richard D. Irwin, Inc.
    Armstrong, G. & Kotler, P. (2005). Marketing: An introduction (7th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
    Awad, E. M., & Ghaziri, H. M. (2003). Knowledge management (1st ed.). Upper Saddle River, N.J.: Prentice Hall.
    Bagozzi, R. P. (1979). Toward a formal theories of marketing exchanges. In O.C. Ferrell, S. W. Brown, & C.W. Lamb (Eds.), Conceptual and theoretical developments in marketing (pp.431-447). Chicago: American Marketing Association.
    Barney, J. B., & Ouchi, W. G. (1986). Organizational economics: Toward a new paradigm for understanding and studying organizations. San Francisco: Jossey-Bass.
    Blau, P. (1964). Exchange and power in social life. New York: Wiley.
    Bennett, P. D. (Ed.) (1995). AMA Dictionary of Marketing Terms (2nd ed.). Chicago: The American Marketing Association.
    Berman, B. (Ed.). (2002). From ideas to assets: Investing wisely in intellectual Property. New York: Wiley.
    Boorsma, P. B., Hemel, A. V., & Wielen, N. V. D. (Eds). (1998). Privatization and culture: Experiences in the arts, heritage and cultural industries in Europe. Boston, Mass.: Kluwer Academic Publishers.
    Caves, R. E. (2000). Creative industries: Contracts between art and commerce. Boston: Harvard University Press.
    Clancy, K. J., & Shulman, R. S. (1995). Marketing myths that are killing Business: The cure for death wish marketing. New York; London: McGraw-Hill.
    Chiou, Jyh-Shen (2001). Strategic marketing analysis: Framework and practical applications. Taipei: Bestwise. [Text in Chinese]
    Cohan, P. S. (1999). Net Profit: How to invest and compete in the real world of Internet business. San Francisco: Jossey-Bass.
    Collins, J. (2001). Good to great: Why some companies make the leap... and others don't (1st ed.). New York, N.Y.: HarperBusiness.
    Dalkir, K. (2005). Knowledge management in theory and practice. Amsterdam, The Netherlands; Boston, Mass.: Elsevier/Butterworth Heinemann.
    Drucker, P.F., Garvin, D., Leonard, D., Straus, S., & Brown, J.S. (1998). Harvard Business Review on knowledge management. Boston: Harvard Business School Press.
    Ettenberg, E. (2002). The next economy: Will you know where your customers are? New York; London: McGraw-Hill.
    Ficsor, M. (2003). Collective management of copyright and related Rights, Geneva: WIPO.
    Glazier, S. C. (2000). Patent strategies for business (3rd ed.). Washington, D.C.: LBI Institute.
    Godin, S. (2003). Purple cow: Transform your business by being remarkable. NY: (Penguin) Portfolio.
    Gralla, P. (2006). Google search and tools in a snap. Indiana: Sams Publishing.
    Harrel, G. D. and Frazier G. L. (1999). Marketing: Connecting with customers. Upper Saddle River, N.J.: Prentice Hall.
    Homans, G. C. (1961). Social behavior: Its elementary forms. New York: Harcourt, Brace & World.
    Kashani, K., Horovitz, J., Jeannet, J., Meehan, S., Ryans, A. B., Turpin, D., and Walsh J. (2005). Beyond traditional marketing: Innovations in marketing practice. Chichester, England; Hoboken, N.J.: Wiley.
    Knight, H. J. (2001). Patent strategy for researchers and research managers (2nd ed.). Chichester, West Sussex, England; New York: John Wiley & Sons.
    Lin, Chien-Huang (2002). Marketing management. Taipei: Bestwise. [Text in Chinese]
    International Trade Centre, & World Intellectual Property Organization (2003). Marketing crafts and visual arts: The role of intellectual property—a practical guide. Geneva: ITC/ WIPO.
    Jolly, A., & Philpott, J. (Eds.). (2004). A handbook of intellectual property management: Protecting, developing and exploiting your IP assets. London & Sterling, VA: Kogan Page.
    Jou, Y. P. (2006). Beyond IP: Intelligence resources planning. Taipei: Commonwealth Publishing Group. [Text in Chinese]
    Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make competition irrelevant. Boston, Mass.: Harvard Business School Press.
    Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (7th ed.). Englewood Cliffs, N.J.: Prentice-Hall.
    Kotler, P. (2001). A framework for marketing management. Upper Saddle River, N.J.: Prentice Hall.
    Kotler, P. (2006). Marketing management (12th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
    Kotler, P., Ang, S.H., Leong, S. M., & Tan, C. T. (1999). Marketing management: An Asian perspective. Singapore; New York: Prentice Hall.
    Kotler, P., & Armstrong, G. (2001). Principles of marketing (9th ed.).Upper Saddle River, N.J.: Prentice Hall.
    Kotler, P., Jain, D.C, & Maesincee, S. (2002). Marketing moves: A new approach to profits, growth, and renewal. Boston, Mass.: Harvard Business School Press.
    Landes, W. M., & Posner, R. A. (2003). The economic structure of intellectual property law. Cambridge, Mass.: Harvard University Press.
    Leonard, G. K., & Stiroh, L. J. (Eds.) (2005). Economic approaches to intellectual property policy, litigation, and management. White Plains, N.Y.: NERA Economic Consulting.
    Lessig, L. (2001). The future of ideas: The fate of the commons in a connected world. New York: Random House.
    Lilien, G. L., & Kotler, P. (1983). Marketing decision making: A model-building approach. New York: Harper & Row.
    McCarthy, J. E. (1960). Basic marketing: A managerial approach. Homewood, Illinois: Richard D. Irwin, Inc.
    McInnes, W. (1964). A conceptual approach to marketing. In R. Cox , W. Alderson, & S. J. Shapiro (Eds.), Theory in marketing (pp.51-67). Homewood, Illinois: Richard D. Irwin.
    McNurlin, B. C., & Sprague, R. H. (2002). Information systems management in practice. Upper Saddle River, N.J.: Prentice Hall.
    Mohr, J. J., Sengupta, S. & Slater, S. (2005). Marketing of high-technology products and innovations (2nd ed.). Upper Saddle River, N.J.: Pearson Prentice Hall.
    Porter, M. E. (1998). Competitive strategy: Techniques for analyzing industries and competitors. N.Y.: Free Press.
    Rivette, K. G., & Kline, D. (2000). Rembrandts in the attic: Unlocking the hidden value of patents. Boston, Mass.: Harvard Business School Press.
    Sheth, J. N., Gardner, D.N., Garrett, D.E. (1988). Marketing theory: Evolution and evaluation. New York: John Wiley& Sons.
    Vise, D., & Malseed, M. (2005). The Google story. New York: Delacorte Press.
    Williamson, O. E. (1975). Markets and hierarchies, analysis and antitrust implications: A study in the Economics of internal organization. New York: Free Press, pp.8-10, 20-40, & 248-263.
    Williamson, O. E. (1985). The economic institutions of Capitalism: Firms, markets, relational contracting. New York: Free Press.
    World Intellectual Property Organization (2004). WIPO intellectual property handbook: Policy, law and use (2nd ed.). Geneva: WIPO. Retrieved November 1, 2005, from http://www.wipo.int/about-ip/en/iprm/index.htm
    ※ Periodicals & Articles
    The American Marketing Association (n.d.). Legacy of Mid-19th century marketing scholars. Retrieved September 2, 2005, from http://www.marketingpower.com/content17355.php
    Anand, B. N., & Galetovic, A. (2004, December). How market smarts can protect property rights. Harvard Business Review, (4), 73-79
    Bagozzi, R. P. (1975, October). Marketing as exchange. Journal of Marketing. 39 (4), 32-39.
    Chiou, Jyh-shen (1995). The organization and efficiency of marketing flows and functions. In S. L. Grossbart and D. Lascu (Eds.), Proceedings of the 1995 macromarketing conference (pp.50-57). Richmond, Virginia: University of Richmond.
    Choi, T. Y., Budny, J., & Wank, N. (2004, January-February). Intellectual property management: A knowledge supply chain perspective. Business Horizons, 47(1), 37-44.
    Copeland, M. T. (1923). The relation of consumers’ buying habits to marketing methods. Harvard Business Review, (1), 282-289.
    Coase R. H. (1937). The nature of the firm. Economic N. S., 4, 386-405.
    CORDIS (Community Research & Development Information Service) (n.d.). eContent. Retrieved September 2, 2005, from http://www.cordis.lu/econtent/
    Dasgupta, P. (2001). Digitalization. Retrieved September 2, 2005, from http://cactus.eas.asu.edu/partha/Columns/12-24-digital.htm
    Department of Economics of the New School for Social Research (N.Y.) (n.d.). The history of Economic Thought website. Joseph A. Schumpeter. Retrieved January 3, 2006, from http://cepa.newschool.edu/het/profiles/schump.htm
    EContent (2004, December). Forth annual EContent 100 list. EContent Magazine, 27 (12). Retrieved September 2, 2005, form http://www.igroup.com.cn/printpage.asp?ArticleID=340
    Hanna, J. (2005, April 25). Creativity—how can I get some? Retrieved September 2, 2005, from http://hbswk.hbs.edu/item.jhtml?id=4768&t=marketing
    The Henry George School of Social Sciences (n.d.). Factors of production. Retrieved January 3, 2006, from http://www.landandfreedom.org/econ/econ2.htm
    Iansiti, M., & MacCormack, A. (1997, September-October). Developing products on Internet time. Harvard Business Review, 75 anniversary issue, 108-117.
    The International Association for the Protection of Intellectual Property (1974). The know-how - definition - legal regime. Retrieved February 5, 2006, from www.aippi.org/reports/resolutions/Q53A_E.pdf
    King, K. (2003). The value of intellectual property, intangible assets and goodwill. Retrieved February 5, 2006, from http://www.wipo.int/sme/en/documents/value_ip_intangible_assets.htm
    Kotler, P. (1972, April). A generic concept of marketing. Journal of Marketing, 36, 46-54.
    Jou, Y. P., & Kuan, Audrey H.Y. (2006). A study on intellectual property business model and marketing mechanism of Taiwan Non-Profit R&D organizations. NCCU Intellectual Property Review, 4(1), 63-90. [Text in Chinese]
    LeClaire, J. (2005, December). Google sued over patent infringement. E-Commerce Times. Retrieved February 5, 2006, from http://www.technewsworld.com/story/l8rYCREwe6NOrr/Google-Sued-Over-Patent-Infringement.xhtml 
    Levinson, M. (2005, December 27). The ABCs of KM. Retrieved May 10, 2006, from http://www.cio.com/research/knowledge/edit/kmabcs.html#what
    Lichtenthal, J. D. & Beik, L. L. (1984). A history of the definition of marketing, research in marketing. Sheth, J.N. (ed.), JAI Press, 7, 133-163.
    Lin, Chin-Feng (2002). The development and evaluation of marketing research in Taiwan – based on Marketing School of Thought. Commerce & Management Quarterly, 3(2), 135-160. [Text in Chinese]
    Marco, L. D., Findlay, B., & Miller B. (2003, May 1). Commercialisation – discovering hidden value. Issues @ btw. Retrieved February 5, 2006, from http://www.bdw.com.au/publications/issues/articles/issues-03-14.pdf
    The McGraw-Hill Companies Inc. (2000). Goodwill. Retrieved February 1, 2006, from http://bwnt.businessweek.com/Glossary/definition.asp?DEFCode=G17
    NetMBA.com (2005). PEST analysis. Retrieved June 7, 2006, from http://www.netmba.com/strategy/pest/
    McNamara, C. (1999). U.S. Laws regarding advertising and marketing. Retrieved February 1, 2006, from http://www.managementhelp.org/legal/advrtze/advrtze.htm#anchor380521
    Moore, C. M. (2005, February). Apple (AAPL)10-Q financial report highlights and analysis. Retrieved September 2, 2005, from http://www.applelinks.com/p5/index.php/more/apple_aapl10_q_financial_report_highlights_and_analysis/
    Moraes, M. (1999, December 28). What is Usenet? Retrieved May 6, 2006, from http://www.faqs.org/faqs/usenet/what-is/part1/
    Network Wizards (2005, July). Internet domain survey. Retrieved September 2, 2005, form http://www.isc.org/index.pl?/ops/ds/
    Novak, T. P., & Hoffman, D. L. (1998, February). Bridging the digital divide: The impact of race on computer access and Internet use. Vanderbilt University. Retrieved September 2, 2005, form http://www.observetory.com/digital.htm
    Osborne Clarke Alliance (n.d.). Marketing law. Retrieved February 1, 2006, from http://www.marketinglaw.co.uk/default.asp
    Perkins Coie LLP (n.d.). Marketing and advertising law. Retrieved February 1, 2006, from http://www.perkinscoie.com/area.cfm?id=196
    Pitkethly, R. H. (1999). The valuation of patents: A review of patent valuation methods with consideration of option based methods and the potential for further research (WP 05/99). OIPRC Electronic Journal of Intellectual Property Rights. Retrieve September 2, 2005, from http://www.oiprc.ox.ac.uk/EJWP0599.html
    Porter, M. (1998, November-December). Cluster and the new economics of competition. Harvard Business Review, (4), 77-90.
    Raval, D., & Subramanian, B. (1997, Fall-Spring). Product cycle and international product life cycle: Economic and marketing perspectives. Business Journal, 12 (1&2), 53-57.
    Retsky, M. L. (2001). Marketing law overview. Retrieved February 1, 2006, from http://www.marketingpower.com/content1011.php
    Rivette, K., & Kline, D. (2000, January). Discovering new value in intellectual property. Harvard Business Review, 78(1), 54-66.
    Rutkowski, A. M. (1998, February). Internet trends. Center for Next Generation Internet, Washington, D.C. Retrieved September 2, 2005, form http://www.ngi.org/trends.htm
    Staffordshire University (n.d.). Learning more about Goodwill. Retrieved February 1, 2006, from http://www.staffs.ac.uk/schools/business/bsadmin/staff/s5/mscproj/defgood1.htm
    TechTarget (n.d.). Non-Disclosure Agreement. Retrieved May 6, 2006, from http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci214435,00.html
    Tobias, C. (2006). Bye-bye BlackBerry? Patent problems with patent litigation. Retrieved March 5, 2006, from http://jurist.law.pitt.edu/forumy/2006/02/bye-bye-blackberry-patent-problems.php
    The University Archives and Records Center, University of Pennsylvania (n.d.). Guide to the Wroe Alderson, 1898 - 1965, papers. Retrieved September 2, 2005, from http://www.archives.upenn.edu/faids/upt/upt50/aldersonw.html
    WebFinance (n.d.). Joint venture – Definition. Retrieved May 6, 2006, from http://www.investorwords.com/2671/joint_venture.html
    Williamson, O. E. (1979). Transaction cost Economics: The governance of contractual relations. Journal of Law and Economics, 22, 223-260.
    Yue, Xian-ping, & Gu, Hai-ying (2005). On the mechanism and behavior of patent licensing of foreign firms. China Soft Science, (5), 89-94. [Text in Chinese]
    ※ News
    AFP (Washington) (2006, May 18). One billion people have Internet access. AFP. Retrieved May 20, 2006, from http://news.yahoo.com/s/afp/20060518/tc_afp/afplifestyleitinternet_060518163500
    Agam Shah (2005, January 25). Google launches TV search engine. IDG News Service. Retrieved July 6, 2006, from http://www.pcworld.com/news/article/0,aid,119421,00.asp
    BBC NEWS (2006, February 28). Da Vinci Code 'copied book ideas'. BBC NEWS. Retrieved July 24, 2006, from http://news.bbc.co.uk/2/hi/entertainment/4754308.stm
    BBC NEWS (2005, April 5). Google to start “video blogging”. BBC NEWS. Retrieved July 6, 2006, from http://news.bbc.co.uk/1/hi/technology/4412125.stm
    Central News Agency (2003, June 13). Cartoon's creator hailed as a real-life Asian hero. Taipei Times. Retrieved October 29, 2005, from http://www.taipeitimes.com/News/taiwan/archives/2003/06/13/2003055040
    Elinor Mills (2006, June 22). Google testing ads on for-pay video. CNET News.com. Retrieved July 6, 2006, from http://news.com.com/Google+testing+ads+on+for-pay+video/2100-1024_3-6087157.html
    Elinor Mills (2006, June 5). Google Spreadsheets turns up heat on Excel. CNET News.com. Retrieved June 7, 2006, from http://news.com.com/Google+Spreadsheets+turns+up+heat+on+Excel/2100-1032_3-6080223.html
    Elinor Mills (2006, January 10). Google Video goes live. CNET News.com. Retrieved July 6, 2006, from http://news.com.com/Google+Video+Store+goes+live/2100-1025_3-6025614.html
    Elinor Mills (2005, June 27). Google Video search ready for playback. CNET News.com. Retrieved July 6, 2006, from http://news.com.com/Google+Video+search+ready+for+playback/2100-1025_3-5764997.html
    Evan Hansen (2001, April 19). Flick portrays paranoid future for MP3s. CNET News.com. Retrieved October 29, 2005, from http://news.com.com/Flick+portrays+paranoid+future+for+MP3s/2100-1023_3-256096.html
    Google (2006, January 6). Google to launch video marketplace. Google Press Center. Retrieved July 6, 2006, from http://www.google.com/press/pressrel/video_marketplace.html
    John Battelle (2005, November 28). The 70 percent solution — Google CEO Eric Schmidt gives us his golden rules for managing innovation. CNNMoney.com. Retrieved May 10, 2006, from http://money.cnn.com/2005/11/28/news/newsmakers/schmidt_biz20_1205/index.htm
    Juan Carlos Perez (2006, June 22). Google to test display ads on Google Video. IDG News Service. Retrieved July 6, 2006, from http://www.pcworld.com/news/article/0,aid,126217,00.asp
    Juan Carlos Perez (2005, April 14). Google lets your upload your own videos. IDG News Service. Retrieved July 6, 2006, from http://www.pcworld.com/news/article/0,aid,120434,00.asp
    Laura Rush (2002, July 30). Top E-Commerce companies analyzed. Internet.com/Ecommerce Guide.com (Jupitermedia Corporation). Retrieved October 29, 2005, from http://www.ecommerce-guide.com/news/trends/article.php/1433221
    Matthew Hicks (2005, February 9). Google reveals its product formula. eWEEK.com. Retrieved May 10, 2006, from http://www.eweek.com/article2/0,1759,1763351,00.asp
    OUT-LAW News (2006, April 10). Why the Da Vinci Code lawsuit failed. OUT-LAW News. Retrieved July 24, 2006, from http://www.out-law.com/page-6828
    Paul R. La Monica (2006, April 21). Google: On the road to $500. CNNMoney.com. Retrieved May 6, 2006, from http://money.cnn.com/2006/04/20/technology/google_analysis/index.htm
    Rich Menta (1999, December 9). RIAA sues music startup Napster for $20 Billion. MP3 Newswire. Retrieved October 29, 2005, from http://www.mp3newswire.net/stories/napster.html
    Rebecca Carroll (2005, October 19). Court stops “legal” file sharing site. The Associated Press. Retrieved October 29, 2005, from http://www.bizreport.com/news/9414/
    Stefanie Olsen (2005, June 13). Google readying Web-only video search. CNET News.com. Retrieved July 6, 2006, from http://news.com.com/Google+readying+Web-only+video+search/2100-1024_3-5745038.html?tag=st.num
    Stefanie Olsen (2005, January 24). Google rolls out TV search prototype. CNET News.com. Retrieved July 6, 2006, from http://news.com.com/Google+rolls+out+TV+search+prototype/2100-1032_3-5548834.html
    Tom Krazit, & Anne Broache (2006, March 3). BlackBerry saved. CNET News.com. Retrieved March 5, 2006, from http://news.com.com/BlackBerry+saved/2100-1047_3-6045880.html
    ※ Dissertations/ Theses
    Nadeem, M. M. (2002), The impact of eCommerce on intellectual property, Unpublished Doctoral Dissertation, The Union Institute and University, Ohio, United Stated of America.
    Teng, Lefa (2003), Effects of competition on consumer decision-making: Matching advertising to culture, Unpublished Doctoral Dissertation, Concordia University, Montreal, Quebec, Canada.
    ※ Government / Reports
    Australian Government Department of Communications, Information Technology and the Arts and the National Office for the Information Economy (NOIE) (2004). Creative Industries cluster study – stage one report. Retrieved September 2, 2005, from http://www.cultureandrecreation.gov.au/
    Business Software Alliance (BSA), & International Data Corporation (IDC) (2005, May). BSA and IDC global software piracy study. Retrieved September 2, 2005, from http://www.bsa.org/usa/research/
    Industrial Development Bureau Ministry of Economic Affairs (2004). 2003 Digital Content Industry in Taiwan. Retrieved October 29, 2005, from http://www.digitalcontent.org.tw/dc_p5.php [Text in Chinese]
    Industrial Development Bureau Ministry of Economic Affairs (2004). 2004 Digital Content Industry in Taiwan. Retrieved October 29, 2005, from http://www.digitalcontent.org.tw/dc_p5.php [Text in Chinese]
    Industrial Development Bureau Ministry of Economic Affairs (2004). 2005 Digital Content Industry in Taiwan. Retrieved May 1, 2006, from http://www.digitalcontent.org.tw/dc_p5.php [Text in Chinese]
    Institute for Information Industry (Taiwan, R.O.C.) (2004). Digital Content Industry in Taiwan. Retrieved September 2, 2005, from http://www.find.org.tw/eng/news.asp?msgid=100&subjectid=5&pos=0
    Forfás (n.d.). A strategy for the Digital Content Industry in Ireland. Retrieved September 2, 2005, from http://www.forfas.ie
    iResearch (2005, July). Overview of online activities of IM users. Retrieved October 1, 2005, from http://english.iresearch.com.cn/instant_messenger/detail_views.asp?id=5985
    Taiwan Copyright Act (2004, September). Retrieved September 27, 2005, from http://www.tipo.gov.tw/eng/laws/e1-4-1an93.asp
    Taiwan Electronic Signatures Act (2001). Retrieved February 1, 2006, from http://db.lawbank.com.tw/Eng/FLAW/FLAWDAT01.asp?lsid=FL011349
    The International Bureau of WIPO (2002, January). Introduction to collective management. Paper presented at the meeting of WIPO International Forum on “Intellectual Property and Traditional Knowledge: Our Identity, Our Future”, Muscat, The Sultanate of Oman.
    United States Copyright Office (2004, December). Copyright basics. Retrieved October 1, 2005, from http://www.copyright.gov
    World Intellectual Property Organization (WIPO) (2002, December). Intellectual property on the Internet: A survey of issues (WIPO/INT/02). Geneva: World Intellectual Property Organization.
    ※ Websites
    The International Association for the Protection of Intellectual Property, Retrieved February 5, 2006, from http://www.aippi.org/
    Copyright Clearance Center, Retrieved February 5, 2006, from http://www.copyright.com/default.asp
    Creative Commons, Retrieved February 1, 2006, from http://creativecommons.org
    Delphion, Retrieved June 14, 2006, from https://www.delphion.com
    Digital Content Association of Japan (DCAJ), Retrieved September 2, 2005, from http://www.dcaj.org/outline/english/index.html
    Digital Content Forum (DCF), Retrieved September 2, 2005, from http://www.dcf.org.uk/
    eEurope 2005, Retrieved September 2, 2005, from http://europa.eu.int/information_society/eeurope/index_en.htm
    European Patent Office, Retrieved January 3, 2006, from http://www.european-patent-office.org
    Google, Retrieved May 6, 2006, from http://www.google.com
    Intellectual Property Department (The Government of the Hong Kong special Administrative Region of the People’s Republic of China), Retrieved February 1, 2006, from http://www.ipd.gov.hk/eng/home.htm
    Intellectual Property Digital Library (IPDL), Retrieved June 14, 2006, from http://www.wipo.int/ipdl/en/
    Navio Systems Inc., Retrieved May 25, 2006, from http://www.navio.com
    Osborne Clarke Alliance, Retrieved February 1, 2006, from http://www.marketinglaw.co.uk
    State Intellectual Property Office of the People’s Republic of China (SIPO), Retrieved January 3, 2006, From http://www.sipo.gov.cn/sipo_English/
    Taiwan Intellectual Property Office (TIPO), Retrieved January 3, 2006, From http://www.tipo.gov.tw/eng/
    The U.S. Securities and Exchange Commission, Retrieved May 6, 2006, from http://www.sec.gov
    The U.S. Federal Trade Commission, Retrieved February 1, 2006, from http://www.ftc.gov
    Western Libraries at The University of Western Ontario, http://www.lib.uwo.ca/
    World Intellectual Property Organization (WIPO), Retrieved February 1, 2006, from http://www.wipo.int/portal/index.html.en
    1. 何英煒(2006年2月8日)。自製遊戲少,代理遊戲多,偏重內銷,國際化不足。工商時報。2006年2月8日,取自: http://news.chinatimes.com/Chinatimes/newslist/newslist-content/0,3546,12050903+122006020800531,00.html
    2. 李娟萍(2005年7月7日)。如何鼓勵智財創新。經濟日報,A7版。
    3. 李達義(2000)。好萊塢、電影、夢工場。台北:揚智文化。
    4. 邱志聖(2001)。策略行銷分析,架構與實務應用。台北市:智勝文化出版社。
    5. 周延鵬(2006)。虎與狐的智慧力-智慧資源規劃九把金鑰(Beyond IP: Intelligence Resources Planning)。台北市:天下文化。
    6. 周延鵬、官欣雨(2006)。台灣研發機構智慧財產的營運模式與行銷機制。政大智慧財產評論,第四卷,第一期,頁63-90。
    7. 花建(2003)。文化+創意=財富:全世界最快速致富產業的經營KNOW-HOW。臺北市:帝國文化出版:紅螞蟻圖書總經銷。
    8. 林建煌(2000)。行銷管理。台北市:智勝文化出版社。
    9. 彼得‧寇韓(2000)。Net Profit: 網路金字塔的獲利模式與企業定位(李永年、丁惠民譯)。台北市:遠擎管理顧問。(原著出版年:1999年)
    16.網易科技(2004年9月1日)。高新民:發展數位內容產業 促進互聯網繁榮。網易科技報導。2005年9月2日,取自: http://tech.163.com/04/0901/13/0V6SKPPV000915CH.html
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923610101
    Data Type: thesis
    Appears in Collections:[智慧財產研究所] 學位論文

    Files in This Item:

    File Description SizeFormat
    61010101.pdf32KbAdobe PDF2139View/Open
    61010102.pdf31KbAdobe PDF1626View/Open
    61010103.pdf51KbAdobe PDF1636View/Open
    61010104.pdf57KbAdobe PDF1681View/Open
    61010105.pdf48KbAdobe PDF1627View/Open
    61010106.pdf12KbAdobe PDF1675View/Open
    61010107.pdf48KbAdobe PDF1650View/Open
    61010108.pdf169KbAdobe PDF2795View/Open
    61010109.pdf400KbAdobe PDF48366View/Open
    61010110.pdf148KbAdobe PDF5824View/Open
    61010111.pdf738KbAdobe PDF93948View/Open
    61010112.pdf89KbAdobe PDF10327View/Open
    61010113.pdf167KbAdobe PDF5403View/Open
    61010114.pdf138KbAdobe PDF1788View/Open

    All items in 政大典藏 are protected by copyright, with all rights reserved.

    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback