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    Title: 國際化程度與企業經營績效關連性研究--以台灣集團企業為例
    Authors: 張淵宏
    Contributors: 譚丹琪
    張淵宏
    Keywords: 國際化程度
    企業績效
    Date: 2005
    Issue Date: 2009-09-18 14:11:57 (UTC+8)
    Abstract: 過去學者關於國際多角化與企業績效之關連性的研究提出很多不同的看法,然而儘管看法相當分歧,但我們發現在這些研究中對於國際化程度的衡量卻是大同小異,大部分學者都利用績效屬性,例如:海外子公司營收佔總營收比例,或是結構屬性,例如:海外子公司數目等,來衡量國際化程度,然而這些方法卻忽略海外子公司的散佈情形以及在公司中的相對重要性,因此近年來學者多利用entropy指標來衡量國際化程度,以解決以往衡量國際化時所產生的問題,但文化和經濟環境為構面來探討國際化程度的研究並不多,因此本研究試圖以文化和經濟發展兩個構面來定義國際化程度並以台灣267家上市公司為樣本來做實證研究,利用entropy指標計算出在這兩構面下企業的國際化程度,並且研究在這兩構面的定義下,其國際化程度與績效的關連性。希望能為台灣國際化企業提供投資決策上的建議。

    本文研究以台灣集團企業並且有對海外直接投資為研究對象,利用廻歸統計方法探討當企業進行國際投資時,國家文化和經濟環境的多角化程度對企業績效影響,研究結果發現企業國際多角化程度對企業績效沒有正向的顯著影響,而是呈現倒U字型的關係。而相關文化多角化對企業有正向的顯著影響,隱喻當企業在文化相似的國家進行國際投資時,能為企業帶來較好的績效;非相關文化多角化對企業績效的影響在統計上並不顯著,因此本研究非相關文化多角化對企業績效有負向影響的假設,並未獲得進ㄧ步的驗證。在經濟環境多角化方面不論是相關或非相關經濟環境的多角化對企業績效都沒有顯著影響,因此本研究對於經濟環境多角化和企業績效關連性的假設並未獲得實證上的支持。
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    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    93351033
    94
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0093351033
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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