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    Title: 策略聯盟與公司績效關係實證研究-以全球飯店業為例
    Authors: 陳曉威
    Contributors: 譚丹琪
    陳曉威
    Keywords: 飯店
    策略聯盟
    績效
    Date: 2006
    Issue Date: 2009-09-18 14:17:18 (UTC+8)
    Abstract: 本論文主要探討飯店業中的策略聯盟對於飯店財務績效的影響,飯店業中,策略聯盟可分為兩大類,一為同業間的結盟,如連鎖飯店;另一為異業間的結盟,包括飯店業上下游廠商的結盟。論文中利用Global Vantage資料庫提供的全球69家飯店集團的財務資料及此69家飯店集團官方網站及年度報告提供的資料做實證研究。主要發現如下: 一、加入國際連鎖飯店系統確實對於飯店的財務績效有正面的影響: 二、異業策略聯盟對於飯店財務績效有幫助,然而隨著飯店策略聯盟多樣性的增加其財務績效反而造成負面影響,策略聯盟多樣性與財務績效成倒U型關係。三、在異業策略聯盟當中,以交通類相關的策略聯盟對於財務績效的影響最為顯著。
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    中文參考書目
    1. 林芳如 (2002),「策略聯盟型態與營運績效之關聯性研究 -以台灣航空業為例」,中山大學國際高階經營管理碩士論文
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    5. 曾千豪 (1996),「休閒產業與發卡銀行策略聯盟績效之研究」,朝陽科技大學休閒事業管理系碩士論文
    Description: 碩士
    國立政治大學
    國際經營與貿易研究所
    92351012
    95
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0923510121
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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