| Reference: | References
Aaker, D.A. (1984), “Product quality: an important strategic weapon”, Business Horizons, March-April, pp. 40-43.
Aaker, D.A. (1991), “Managing brand equity: capitalizing on the value of a brand name”, The Free Press, New York, NY.
Alexander, R.S. (1964), “The death and burial of sick products”, Journal of Marketing, Vol. 28, April, pp. 1-7.
Atuahene-Gima, K. (1997), “Adoption of new products by the sales force: the construct, research propositions, and managerial implications”, Journal of Product Innovation Management, Vol. 14, pp. 498-514.
Avlonitis, G. (1980), “An exploratory investigation of the product elimination decision-making process in the UK engineering industry”, Unpublished Ph.D. Thesis, Glasgow, Scotland: University of Strathclyde.
Avlonitis, G.J. (1982), “Problem situations evoking the product elimination decision”, The Industrial Market. Assessment of Marketing Thought And Practice, pp. 238-41.
Avlonitis, G.J. (1983), “The product elimination decision and strategies”, Industrial Marketing Management, Vol. 12, pp. 31-43.
Avlonitis, G.J. (1984), “Industrial product elimination: major factors to consider”, Industrial Marketing Management, Vol. 13, May, pp. 77-85.
Avlonitis, G.J. (1985a), “Product elimination decision making: does formality matter?”, Journal of Marketing, Vol. 49, pp. 41-52.
Avlonitis, G.J. (1985b), “Revitalising weak industrial products”, Industrial Marketing Management, Vol. 14, May, pp. 93-108.
Avlonitis, G.J. (1986), “The identification of weak industrial products”, European Journal of Marketing, Vol. 20 No. 10, pp. 24-42.
Avlonitis, G.J. (1990), “Project dropstart: product elimination and product life cycle concept”, European Journal of Marketing, Vol. 24, pp. 55-67.
Avlonitis, G.J. (1993), “Project dropstat: what factors do managers consider in deciding whether to drop a project?”, European Journal of Marketing, Vol. 27, pp. 35-57.
Avlonitis, G.J. and James, B.G.S. (1982), “Some dangerous axioms of product elimination decision-making”, European Journal of Marketing, Vol. 16, No. 1, pp. 36-48.
Ayres, R.U. and Steger, W.A. (1985), “Rejuvenating the life cycle concept”, The Journal of Business Strategy, Vol. 6, pp. 66-76.
Baker, M.J. and Hart, S.J. (1999), Product strategy and management. Prentice Hall Europe.
Banville, G.R. and Pletcher, B. (1974), “The product elimination function”, Journal of Academy of Marketing Science, Vol. 2, pp. 432-446.
Bayus, B.L. (1994), “Are product life cycles really getting shorter?”, Journal of Product Innovation Management, Vol. 11, pp. 300-8.
Bayus, B.L. and Putsis, W.P. (1999), “Product proliferation: an empirical analysis of product line determinants and market outcomes”, Marketing Science, Vol. 18, No. 2, pp. 137-53.
Berenson, C. (1963), “Pruning the product line”, Business Horizons, Vol. 6, Summer, pp. 63-78.
Berry, L.L. and Hensel, J.S. (1974), “Why do some new bank products fail?”, in Berry, L.L. and Capaldini, L.A. (Eds), Marketing for the Bank Executive, Leviathan House, London.
Boatwright, P. and Nunes, J.C. (2001), “Reducing assortment: an attribute-based approach”, Journal of Marketing, Vol. 65, pp. 50-63.
Borin, N. and Ferris, P. (1990), “An empirical comparison of direct product profit and existing measures of SKU productivity”, Journal of Retailing, Vol. 66, pp. 297-314.
Broniarczyk, S.M., Hoyer, W.D., and McAlister, L. (1998), “Consumers’ perceptions of the assortment offered in a grocery category: The Impact of Item Reduction”, Journal of Marketing Research, Vol. 35, pp. 166-176.
Brouwers, W.C.J. and Stevels, A.L.N. (1997), “A cost model for the end of life stage of electronic consumer goods”, Greener Management International, Spring, No. 17, pp. 129-40.
Buzzell, R.D., (1966) “Competitive behavior and product life cycles.” In New Ideas for Successful Marketing, ed. J. Wright & J.L. Goldstucker, pp. 46–68. Chicago: American Marketing Association.
Calantone, R.J., Di Benedetto, C.A., and Schmidt, J.B. (1999), “Using the analytic hierarchy process in new product screening”, Journal of Product Innovation Management, Vol. 16, pp. 65-76.
Carlisle, J. and Parker, R. (1989), “Beyond negotiation: redeeming customer-supplier relationships”, John Wiley and Sons, Chichester.
Cook, M. (2001), “The complexity of managing complexity”, Transportation & Distribution, Vol. 42, pp. 28-32.
Copulsky, W. (1976), “Cannibalism in the Marketplace”, Journal of Marketing, October, pp. l03-05.
Davies, M. (2001), “Adaptive AHP: a review of marketing applications with extensions”, European Journal of Marketing, Vol. 35, pp. 872-893.
Day, G.S. (1981), “The product life cycle: analysis and application issues”, Journal of Marketing, Fall, pp. 60-67.
Dowling, G.R. (1996), “Product life cycle traps: strategic planning and shortening PLCs”, The Journal of Brand Management, Vol. 4 No. 2, pp. 119-32.
Drèze, X., Hoch, S.J., and Purk M.E. (1994), “Shelf management and space elasticity”, Journal of Retailing, Vol. 70 No. 4, pp. 301-26.
Dudick, T.S. (1989), “Pricing strategies for manufacturers”, Management Accounting, Vol. 71, pp. 30-35.
Eckles, R.W. (1971), “Product line deletion and simplification: Tough But Necessary Decisions”, Business Horizons, October, pp. 71-74.
ECR Europe (1997), “Category management best practices report”, Roland Berger & Partners and The Partnering Group, Brussels.
Ehrenberg, A.S.C. (1988), Repeat Buying, 2nd ed., Charles Griffin & Co. Ltd, London.
Gadde, L. and Snehota, I. (2000), “Making the most of supplier relationships”, Industrial Marketing Management, Vol. 29, pp. 350-316.
Green, P.E. and Krieger, A.M. (1987), “A consumer-based approach to designing product line extensions”, Journal of Product Innovation Management, Vol. 4, pp. 21-32.
Gupta, Y.P. (1987), “Technical paper: a theoretical model for product elimination decisions”, International Journal of Operation & Production Management, Vol. 7, pp. 59-68.
Hammelman, P.H. and Mazze, E.M. (1972), “Improving product abandonment decisions”, Journal of Marketing, Vol. 36, April, pp. 20-26.
Hardle, B., Lodish, L., Kilmer, J., Beatty, D., et al (1994), “The logic of product-line extensions”, Harvard Business Review, Vol. 72, November-December, pp. 53-62.
Harness, D.R., Marr, N.E., and Goy, T. (1998), “The identification of weak products revisited”, Journal of Product and Brand Management, Vol. 7, No. 4, pp. 319-335.
Hart, S.J. (1987), “An exploratory investigation of the product elimination decision in British manufacturing industry”, Unpublished PhD thesis, University of Strathclyde.
Hart, S.J. (1988), “The causes of product elimination in British manufacturing companies”, Journal of Marketing Management, Vol. 3, No. 2, pp. 328-343.
Hart, S.J. (1989), “Product deletion and the effects of strategy”, European Journal of Marketing, Vol. 23 No. 10, pp. 6-17.
Heskett, J. (1976), Marketing, Macmillan, New York, NY, pp. 581.
Hise, R.T. and McGinnis, M.A. (1975), “Product eliminations: practices policies and ethics”, Business Horizons, Vol. 18, June, pp. 25-32.
Hise, R.T., Parasuraman, A., and Viswanathan, R. (1984), “Product elimination: the neglected management responsibility”, Journal of Business Strategy, Vol. 4, pp. 56-63.
Ittner, C.D., Lanen, W.N., and Larcker, D.F. (2002), “The association between activity-based costing and manufacturing performance”, Journal of Accounting Research, Vol. 40, pp. 711-726.
Johnson, C.R. (1980), “Constructive critique of a hierarchical prioritization scheme employing paired comparisons”, In Processing of the International Conference of Cybernetics and Society of the IEEE, Cambridge, MA: Institute of Electrical Engineers.
Kekre, S. and Srinivasan, K. (1990), “Broader product line: a necessity to achieve success?”, Management Science, Vol. 36, No. 10, pp. 1216-1231.
Kerin, R.A., Harvey, M.G. and Rothe, J.T. (1978), “Cannibalism and new product development”, Business Horizons, October, pp. 25-31.
Kotler, P. (1965), “Phasing out weak products”, Harvard Business Review, March-April, pp. 107-18.
Kratchman, S.H., Hise R., and Ulrich, T. (1975), “Management’s decision to discontinue a product”, The Journal of Accountancy, Vol. 139, No. 6, pp. 50-54.
Lambert, D.M. and Sterling, J.U. (1988), “Identifying and Eliminating Weak Products”, Business, Vol. 38, Jul-Sep, pp. 3-10.
Lessner, J.A. (1991), “Traps to avoid in product costing”, Journal of Accountancy, Vol. 172, pp. 87-88.
Loken, B. and John, D.R. (1993), “Diluting brand beliefs: when do brand extensions have a negative impact?”, Journal of Marketing, Vol. 57, July, pp. 71-84.
Lomax, W., Hammond, K., East, R., and Clemente, M. (1997), “The measurement of cannibalization”, Journal of Product and Brand Management, Vol. 6, No. 1, pp. 27-39.
Marcus, M. and Minc, H. (1988), Introduction to liner algebra, Dover, New York, NY.
Mason, C.H. and Milne, G.R. (1994), “An approach for identifying cannibalization within product line extensions and multi brand strategies”, Journal of Business Research, Vol. 31, pp. 163-70.
Mitchell, V. and Paravassiliou, V. (1997), “Exploring consumer confusion in the watch market”, Marketing Intelligence & Planning, Vol. 15, pp. 164-172.
Mitchell, V. and Paravassiliou, V. (1999), “Marketing causes and implications of consumer confusion”, Journal of Product and Brand Management, Vol. 8, pp. 319-39.
Nijssen, E.J. (1999), “Success factors of line extensions of fast-moving consumer goods”, European Journal of Marketing, Vol. 33, pp. 450-469.
Parkan, C. and Wu, M-L. (2000), “Comparison of three modern multicriteria decision-making tools”, International Journal of Systems Science, Vol. 31, pp. 497-517.
Pastore, J.M. (2000), “When pruning the product line, beware”, The Westchester County Business Journal, Vol. 39, pp. 4-6.
Quelch, A. and Kenny, D. (1994), “Extend profits, not product lines”, Harvard Business Review, Vol. 72, September-October, pp. 153-60.
Radhakrishnan, S. and Srinidhi, B. (1997), “Avoiding the death spiral: a case for activity-based costing”, Journal of Cost Management, Vol. 10, pp. 19-24.
Reddy, S.K., Holak, S. and Bhat, S. (1994), “To extend or not extend: success determinants of line extensions”, Journal of Marketing Research, Vol. 31, May, pp. 243-62.
Robison, J.A. (2001), “Inventory profile analysis: an aggregation technique for improving customer service while reducing inventory”, Journal of Production and Inventory Management, Vol. 42, pp. 8-13.
Saaty, T.L. (1977), “A scaling method for priorities in hierarchical structures”, Journal of Mathematical Psychology, Vol. 15, pp. 234-281.
Saaty, T.L. (1980), The Analytic Hierarchy Process, McGraw-Hill Book Co., New York, NY.
Saaty, T.L. (1986), “Axiomatic foundation of the analytic hierarchy process”, Management Science, Vol. 32, pp. 841–855.
Saaty, T.L. (1991), “How to make a decision: the analytic hierarchy process”, European. Journal of Operation Research, Vol. 48, pp. 9-26.
Saaty, T.L. (1994), “Highlights and critical points in the theory and application of the analytical hierarchy process”, European Journal of Operation Research, Vol. 74, pp. 426-447.
Saunders, J. and Jobber, D. (1994), “Product replacement: strategies for simultaneous product deletion and launch”, Journal of Product Innovation Management, Vol. 11, pp. 433-450.
Smith, D.C. (1992), “Brand extensions and advertising efficiency: what can and cannot be expected”, Journal of Advertising Research, November/December, pp. 11-20.
Smith, D.C. and Park, C.W. (1992), “The effects of Brand extensions on market share and advertising efficiency”, Journal of Marketing Research, Vol. 29, pp. 296-313.
Sproles, G.B. (1986), “A methodology for profiling consumers’ decision-making styles”, Journal of Consumer Affairs, Vol. 86, pp. 267-79.
Steinby, C. (2002), “ECR and category management- supplier`s and distributor`s joint effort to understand the empowered customer”, The 18th Annual IMP Conference, ESC Dijon, France, conference paper.
Tauber, E.M. (1988), “Brand leverage: strategy for growth in a cost-control world”, Journal of Advertising Research, Vol. 28, pp. 26-30.
Vyas, N.M. (1993), “Industrial product elimination decisions: some complex issues”, European Journal of Marketing, Vol. 27 No. 4, pp. 58-76.
Wansink, B. and Huffman, C. (2001), “Revitalizing mature packaged goods”, Journal of Product and Brand Management, Vol. 10, pp. 228-242.
Wind, Y. (1982), Product policy: concepts, methods, and strategy, Addison – Wesley, USA.
Worthing, P.M. (1971), “The assessment of product deletion decision indicators”, in Schreiber, T.J. and Madeo, L.A. (Eds), Fortran Application in Business Administration, Graduate School of Business Administration, University of Michigan.
Yentis, A. and Bond, J. (1995), “Andrex comes out of the closet: a case history”, Marketing and Research Today, May, pp. 104-13.
Zeithaml, V.A. (1988), “Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence”, Journal of Marketing, Vol. 52 No. 4, pp. 2-22.
Zenor, M.J. and Zerrillo, P.C. (1995), “Category management and its applicability to business markets: issues and outlook”, Institute for the Study of Business Markets, working paper. |
