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| Title: | 行銷人員在無佣金制度下企業如何維持永續成長 ?
How can a sales team drive a company’s sales perpetual growth without sales commission? |
| Authors: | 李佳哲
Li,Chia-Che |
| Contributors: | 吳豐祥
李佳哲
Li,Chia-Che |
| Keywords: | Compensation Strategy
Core Competence
Corporation Strategy
Human Resources Management
Corporation Vision
Corporation Culture |
| Date: | 2007 |
| Issue Date: | 2009-09-18 15:02:32 (UTC+8) |
| Abstract: | For the last three decades, semiconductor industry has played an important role in Taiwan economics. The analysis of Taiwan electronics industry has been focused on most channels & logistics. Due to previous working experiences, we will like to do a research of international companies’ sales incentive program in terms of value, culture, core competence, and sales strategy.
As we know that R&D, marketing, sales, production, finance, human resource all play the important role in a company. The sales revenue, sales growth, and sales margin play even more decisive role on the stock price. It is very important for company to drive sale team with the incentive, compensation strategy, entrepreneurial culture, and strategy will be discussed in the following chapters.
This study will cover a small portion of the criteria to evaluate company’s sales performance which provide a better guidance for my future sales strategy to capture some existing companies’ business models and phenomena. |
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| Description: | 碩士
國立政治大學
經營管理碩士學程(EMBA)
93932904
96 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0093932904 |
| Data Type: | thesis |
| Appears in Collections: | [經營管理碩士學程EMBA] 學位論文
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