| Reference: | 一. 中文部份
1.方世榮譯(民 81),行銷管理學(Phil Kolter原著,7th),台北:東華.
2.王鴻智(民 93), “美歐與中國推動數位電視的現況”, 數位視訊月刊 2004年2月.
3.司徒達賢(民84),策略管理, 台北:遠流,p.10~17,41.
4.司徒達賢(民92),策略管理案例解析,台北:智勝,p.18.
5.台灣數位電視委員會網站: www.dtvc.org.tw.
6.吳思華(民89),策略九說,台北:臉譜.
7.李明軒、邱如美譯(民 88),競爭優勢(Michael E. Porter原著),台北:天下遠見,p.254.
8.李正和(民 92),“台灣地區投信公司競爭策略之研究”,國立政治大學經營管理碩士學程全球經營與貿易組碩士論文.
9.邱志聖(民 90),策略行銷分析:架構與實務運用,台北:智勝,p.281.
10.尚榮安譯(民 90),個案研究(Yin, Robert K.原著),台北:弘智文化.
11.洪永華(民 93),“數位電視地面廣播標準簡介”,工研院資訊中心, ITIS產業評析.
12.許嘉倫(民 91),“從資源基礎理論探討企業多角化之動態歷程-以潤泰集團為例”, 朝陽科技大學碩士論文.
13.張英信(民 92),“全球數位電視收視戶到2010年將達到近4億戶”,工研院資訊中心,ITIS產業評析.
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二. 英文部分
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3. Andrews, K.R. (1971), The Concept of Corporate Strategy, Irwin, Homewood, IL.
4. Arthur, A.T., Jr. and A.J. Strickland III (2001), Strategic Management: Concepts and Cases, 12th ed., Mcgraw-Hill, New York, p.152.
5. Barney, J.B. (1991), “Firm Resources and Sustained Competitive Advantage”, Journal of Management Vol.17, p.99-120.
6. Bigeni, J. (2004), “An Overview of DTTB around the World”, Digital Video Broadcasting Project DVB, Switzsland.
7. Brandenburger, A. and Nalebuff, B. (1996), Co-opetition, Doubleday, New York.
8. Chandler, A.D. (1962), Strategy and Structure: Chapter in the History of American Industrial Enterprise, M.I.T. Press, Cambridge.
9. Charles W.L. Hill and Gareth R. Jones (1998), Strategic Management Theory: An Integrated Approach, 4th ed., Houghton Mifflin Company, Boston.
10. Collis, D.J. and C.A. Montgomery (1995), “Competing on Resource Strategy in the 1990s”, Harvard Business Review, Vol.73, p.118-128.
11. Daoud, D. (2004), “Worldwide PC 2004-2008 Forecast: August 2004 Update”, IDC Market Analysis.
12. Grant, R.M. (1991), “The resource-based Theoty of Competitive Advantage: Implications for Strategy formulation”, California Management Review, Vol.33 Iss.3, p.114-135.
13. Grant, R.M. (2002), Contemporary Strategy Analysis, Blackwell, Malden, Mass.
14. Hamel, G. and Parhalad, CK. (1990), “The core competence of the corporation”, Harvard Business Review, The May-Juneissue, p.1-13.
15. Hill, C.W.L. and G.R. Jones (1998), Strategic Management: An Integrated Approach, 4th ed., Houghton Mifflin, Boston.
16. Hofer, C.W. and D.E. Schendel (1978), Strategy Formulation: Analytical Concepts, West Publishing, St. Paul, MN.
17. Ohmae, K. (1983), The mind of the Strategist, Harmondsworth: Pengium Books.
18. Penrose, E.T. (1959), Theory of the Growth of the Firm, Oxford University Press, Oxford.
19. Porter, M.E. (1980), Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press, NY.
20. Porter, M.E. (1980), Competitive Advantange: Creating and Sustaining Superior Performance, Free Press, NY.
21. Quinn, J.B. (1980), Strategies for Change: Logical Incrementalism, Irwin, Homewood, IL.
22. Shulzycki, A. (2004), “DTT in Europe: Overview and Assessment ”, DigiTAG Seminal, Cicenza, Oct.1, 2004.
23. Thomas A. (2003), Global Digital TV (3rd Edition), Informa Media Group (May, 2003).
24. Wernerfelt, B. (1984), “A Resource-based View of the firm”, Strategic Journal,Vol.5, p.171-180. |
