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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35776


    Title: 東亞地區國家旅遊競爭力之研究
    Authors: 李翊綸
    Contributors: 王國樑
    李翊綸
    Keywords: 旅遊
    國家競爭力
    Date: 2007
    Issue Date: 2009-09-18 15:59:35 (UTC+8)
    Abstract: 近十幾年來，隨著國民所得的提升，消費者日漸重視休閒時間的運用，各類遊樂性質的服務業隨之崛起，其中又以旅遊業最為蓬勃發展，昔日以「自然美景」為號召的無煙囪工業，逐漸增添其他面向，如：以購物為主題，或是文化之旅等等，為旅遊業的發展帶來無限可能。各國政府亦日漸重視這項產業的發展，除了帶來無限的商機外，更是有助於提升國際形象，從政府致力於各項宣傳，如：台灣政府邀請張惠妹擔任台灣觀光大使，香港政府邀請港星宣傳旅遊業；或是將旅遊活動納入國家發展政策之一，如：馬來西亞將2007年訂為旅遊年，與東南亞數國進行合作等等活動，試圖從競爭轉為合作，種種努力可見一斑。而2008年中國主辦奧運，可預見將產生的利潤之豐，對東亞諸國旅遊業的衝擊更是無法推估。本文目的為探討東亞九個經濟體(台灣、香港、馬來西亞、新加坡、印尼、菲律賓、泰國、中國及韓國)在國際旅遊觀光市場之相對競爭力及策略聯盟的運用，利用國際旅遊觀光統計資料，以兩階段消費決策模型為立論基礎，透過三階段最小平方法(3SLS)及迴歸分析，分別針對東亞九個經濟體，探究相對價格（以各國消費者物價指數為主）、匯率及各個供給面變數，對主要來源國家觀光客─美國、日本進行實證分析。結果發現：（一）相對價格的影響視遊客的旅遊目的而有所差異。（二）相對匯率的影響，則視遊客的旅遊支出以來源國貨幣或當地國貨幣而有所不同。（三）供給面變數針對不同來源國及不同目的國確有其影響力，更甚者，會有完全反向的效果，為影響國際旅遊市場的重要因素之一。根據上述結果，本文建議包括：（一）為提昇國際旅遊競爭力，目的國應針對不同來源國採行相應對之行銷策略。（二）價格及匯率調整未必是提昇國際旅遊競爭力的有效工具。
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    Description: 碩士
    國立政治大學
    經濟研究所
    94258031
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094258031
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

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