English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 110944/141864 (78%)
Visitors : 47935259      Online Users : 1500
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35776


    Title: 東亞地區國家旅遊競爭力之研究
    Authors: 李翊綸
    Contributors: 王國樑
    李翊綸
    Keywords: 旅遊
    國家競爭力
    Date: 2007
    Issue Date: 2009-09-18 15:59:35 (UTC+8)
    Abstract: 近十幾年來,隨著國民所得的提升,消費者日漸重視休閒時間的運用,各類遊樂性質的服務業隨之崛起,其中又以旅遊業最為蓬勃發展,昔日以「自然美景」為號召的無煙囪工業,逐漸增添其他面向,如:以購物為主題,或是文化之旅等等,為旅遊業的發展帶來無限可能。各國政府亦日漸重視這項產業的發展,除了帶來無限的商機外,更是有助於提升國際形象,從政府致力於各項宣傳,如:台灣政府邀請張惠妹擔任台灣觀光大使,香港政府邀請港星宣傳旅遊業;或是將旅遊活動納入國家發展政策之一,如:馬來西亞將2007年訂為旅遊年,與東南亞數國進行合作等等活動,試圖從競爭轉為合作,種種努力可見一斑。而2008年中國主辦奧運,可預見將產生的利潤之豐,對東亞諸國旅遊業的衝擊更是無法推估。本文目的為探討東亞九個經濟體(台灣、香港、馬來西亞、新加坡、印尼、菲律賓、泰國、中國及韓國)在國際旅遊觀光市場之相對競爭力及策略聯盟的運用,利用國際旅遊觀光統計資料,以兩階段消費決策模型為立論基礎,透過三階段最小平方法(3SLS)及迴歸分析,分別針對東亞九個經濟體,探究相對價格(以各國消費者物價指數為主)、匯率及各個供給面變數,對主要來源國家觀光客─美國、日本進行實證分析。結果發現:(一)相對價格的影響視遊客的旅遊目的而有所差異。(二)相對匯率的影響,則視遊客的旅遊支出以來源國貨幣或當地國貨幣而有所不同。(三)供給面變數針對不同來源國及不同目的國確有其影響力,更甚者,會有完全反向的效果,為影響國際旅遊市場的重要因素之一。根據上述結果,本文建議包括:(一)為提昇國際旅遊競爭力,目的國應針對不同來源國採行相應對之行銷策略。(二)價格及匯率調整未必是提昇國際旅遊競爭力的有效工具。
    Reference: Artus, J. R. (1972) An Econometric Analysis of International Travel, International Monetary Fund Staff Papers, 19(3), 579-614.
    Chu, F. L. (1993) Elasticities of Substitution in Pacific Rim Tourism, mimeo.
    Crouch, G. I. (1992) Effects of Income and Price on International Tourism, Annuals of Tourism Research, 19, 643-64.
    Crouch, G. I. & Shaw, R. N. (1990) Determinants of International Tourist Flows: Findings form 30 Years of Empirical Research, in The Tourism connection: Linking Research and Marketing, Proceedings of the 21st Annual conference of the Travel and tourism Research Association, 45-60. TTRA, Salt Lake City, UT.
    Deaton, A. & Muellbauer, J. (1980) An Almost Ideal Demand System, American Economic Review, 70, 312-26.
    Eadington. W. R. & Redman, M. (1991) Economics and Tourism, Annuals of Tourism Research, 18, 41-56.
    Gujarati, D. N. (1988) Basic Econometrics, 2nd edition, McGraw-Hill Book Company, New York.
    Hitchcock, M., King V. T. & Parnwell, M. J. G. (1993) Tourism in South-East Asia, Routledge, London and New York.
    Martin, C. A. & Witt, S. F. (1987) Tourism Forecasting Models: Choice of Appropriate Variable to Represent Tourists’ cost of Living, Tourism Management, 8, 223-45.
    Moshirian, F. (1993) Determinants of International Trade Flows in Travel and Passenger Services, The Economic Record, 69(206), 239-52.
    O’Hagan, J. W. & Harrison, M. J. (1984) Market Shares of U.S. Tourist Expenditures in Europe: An Econometric Analysis, Applied Economics, 16(6), 9119-31.
    Pindyck, R. S. & Rubinfeld, D. L. (1981) Econometric Models and Economic Forecasts, 2nd edition, McGraw-Hill Book Company, New York.
    Truett, D. B. & Truett, L. J. (1987) The Response of Tourism to International Economic Conditions: Greece, Mexico and Spain, The Journal of Developing Areas, 21(2), 177-90.
    Tsai, P. L. & Wang, K. L. (1998) Competitiveness of international tourism in Taiwan: US versus Japanese visitors, Applied Economics, 30, 631-641.
    Varian, H. R. (1992) Microeconomic Analysis, 3rd edition, W. W. Norton, New York.
    Wang, K. L. & C. S. Wu. (2002), “A Study of Competitiveness of International Tourism In the South East Asian Region,” in Takatoshi Ito and Anne O. Krueger, eds., Service Trade In the Asian-Pacific Region, Chicago: University of Chicago
    White, K. J. (1985) An International Travel Demand Model: US Travel to Western Europe, Annuals of Tourism Research, 12(4), 529-45.
    WTO, Yearbook of Tourism Statistics, 2006, World Tourism Organization, Madrid, Spain.
    Description: 碩士
    國立政治大學
    經濟研究所
    94258031
    96
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0094258031
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    803101.pdf41KbAdobe PDF2701View/Open
    803102.pdf93KbAdobe PDF2721View/Open
    803103.pdf77KbAdobe PDF2705View/Open
    803104.pdf43KbAdobe PDF2641View/Open
    803105.pdf103KbAdobe PDF2936View/Open
    803106.pdf141KbAdobe PDF2953View/Open
    803107.pdf145KbAdobe PDF2821View/Open
    803108.pdf133KbAdobe PDF2802View/Open
    803109.pdf101KbAdobe PDF2849View/Open
    803110.pdf36KbAdobe PDF2669View/Open
    803111.pdf134KbAdobe PDF2654View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback