English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113648/144635 (79%)
Visitors : 51672528      Online Users : 461
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/35800


    Title: 線上音樂需求與定價模式初探
    Authors: 杜業榮
    Contributors: 毛維凌
    杜業榮
    Keywords: 線上音樂
    套裝組合訂價
    巢式logit模型
    Date: 2004
    Issue Date: 2009-09-18 16:04:42 (UTC+8)
    Abstract: 線上音樂在歐美國家的發展已逐漸進入成熟期,不論廠商家數與市佔率皆顯著成長,而台灣尚在起步階段。本研究擬對此新興市場消費者的接受意願與廠商的最適定價進行研究。

    以巢式logit模型對線上音樂接受意願分析的結果,發現每月對音樂產品的花費愈高會增加單曲服務的接受意願;屬於只對主打歌有付費意願的消費者,他們比其他消費者更不可能購買線上音樂中的單曲服務;線上音樂服務的種類優勢愈強也會增加付費意願。

    在線上音樂廠商定價策略上,藉搭售音樂周邊產品維持營收的廠商,才能忍受單曲微薄的利潤;而以銷售線上音樂為主要營收廠商,在發展混合套裝組合策略時,應著重套裝組合策略,藉規模經濟以達到較高的利潤。
    Reference: 中文部分
    方文昌,何瑞章,黃營杉(2001),「網路潛在消費者生活型態與購買意願關係之研究--以線上音樂出版品為例」,《管理研究學報》,1,277-230。
    姚政宏(2000),「數位壓縮音樂檔的使用與滿足--以MP3為例」,私立元智大學資訊工程研究所碩士論文。
    西文部分
    Adams, W. J., and J. L. Yellen (1976), "Commodity bundling and the burden of monopoly," Quarterly Jounrnal of Economics, 90, 475-498.
    Anandalingam, G. and S.Y Wu (2002), "Optimal Customized Bundle Pricing for Information Goods," draft.
    Armstrong, M. (1996), "Multiproduct Nonlinear Pricing," Econometrica, 64(1), 51-75.
    Armstrong, M. and J-C Rochet (1999), "Multi-dimensional Screening: A User`s Guide," European Economics Review, 43, 959-979.
    Bakos, Y. and E. Brynjolfsson.(2000), "Aggregation and Disaggregation of Information Goods: Implications for Bundling, Site Licensing, and Micropayment Systems," in B. Kahin and H. R. Varian (eds), Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, Cambridge:MIT press.
    Brooks, C. H., R Das., E. H. Durfee, S. Fay, J. O. Kephart and J. K. MacKie-Mason (1999), "Automated Strategy Searches in an Electronic Goods Market: Learning and Complex Price Schedules," ACM Electronic Commerce, forthcoming.
    Chuang, C. I. and M. A. Sirbu (2000), "Network Delivery of Information Goods: Optimal Pricing of Articles and Subscriptions," in B. Kahin and H. R. Varian (eds), Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, Cambridge:MIT press.
    Fishburn, P. C., A. M. Odlyzko and R. C. Siders (2000), "Fixed fee versus unit pricing for informaiton goods: competition, equilibria, and price wars," in B. Kahin and H. R. Varian (eds), Internet Publishing and Beyond: The Economics of Digital Information and Intellectual Property, Cambridge:MIT press.
    Frenzel T., V. W. Mitchell, G. Walsh and K. P. Wiedmann (2003), "Internet-induced changes in consumer music procurement behavior: a German perspective," Marketing Intelligence and Planning, 21(5), 305-317.
    Ghosemajumder, S. (2002), "Advanced Peer-Based Technology Business Models: A new economic framework for the digital distribution of music, film, and other intellectual property works," draft.
    Greene, W. H. (2000), Econometric Analysis, Upper Saddle River, New Jeresy: Prentice-Hall Inc. Press.
    Guiltinan, J. P. (1987), "The Price Bundling of Services: A Normative Framework," Journal of Marketing, 51(April), 74-85.
    Hanson, W. and R. K. Martin (1998), "Optimal bundle pricing," Management Science, 36(2), 155-174.
    Heiss, F. (2002), "Specification(s) of Nested Logit Models."
    Hitt, L. M. and P.Y. Chen. (2003), "Bundling with Customer Self-Selection: A Simple Approach to Bundling Low Marginal Costs Goods," draft.
    MacQuarrie, B. and K. Zhu (2003), "Economics of Digital Bundling: The Impacts of Digitization and Bundling On the Music Industry," Communications of the ACM, 46(9), 264-270.
    Maddala, G. S. (1983), Limited-Dependent and Qualitative Variables in Economics}, London: Cambridge University Press.
    McAfee, R. P. and J. McMillan (1988), "Multidimensional Incentive Compatibility and Mechanism Design," Journal of Economic Theory, 46: 335-354.
    McFadden, D. (1974), "Conditional Logit Analysis of Qualitative Choice Behavior," in P. Zarembka (eds), Frontiers in Econometrics, London: Academic press, 105-142.
    Monroe, K. B. and M. S. Yadav (1993), "How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle`s Transaction Value," Journal of Marketing Research, 30 (August), 350-358.
    Salinger, M. A. (1995), "A Graphical Analysis of Bundling," Journal of Business, 68(1), 85-98.
    Sibley, D. S. and P. Srinagesh (1997), "Multiproduct nonlinear pricing with multiple taste characteristics," Rand Journal of Economics, 28(4), 684-707.
    Spence, M. (1980), "Multi-Product Quantity-Dependent Prices and Profitability Constraints," Review of Economic Studies,821-841.
    Stigler, G. J. (1963), "United States v. Loew`s Inc.: A note on block booking," Supreme Court Review, 152-157.
    Tellis, G. J. and S. Stremersch (2002), "Strategic Bundling of Products and Prices: A New Synthesis for Marketing," Jouranl of Marketing, 66, 55-72.
    Telser, L. G. (1979), "A Theory of Monopoly of Complementary Goods," Journal of Business, 52(2), 211-230.
    Winston, A. B., D. O. Stahl and S. -Y Choi (1997), The Economics of Electronic Commerce, Indianapolis: Macmillan Technical press.
    Wilson, R. B. (1993), Nonlinear Pricing, Oxford University press.
    Description: 碩士
    國立政治大學
    經濟研究所
    91258018
    93
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0912580181
    Data Type: thesis
    Appears in Collections:[經濟學系] 學位論文

    Files in This Item:

    File Description SizeFormat
    58018101.pdf45KbAdobe PDF2742View/Open
    58018102.pdf195KbAdobe PDF2786View/Open
    58018103.pdf94KbAdobe PDF2808View/Open
    58018104.pdf585KbAdobe PDF2873View/Open
    58018105.pdf734KbAdobe PDF21072View/Open
    58018106.pdf665KbAdobe PDF2879View/Open
    58018107.pdf171KbAdobe PDF2823View/Open
    58018108.pdf88KbAdobe PDF2851View/Open
    58018109.pdf93KbAdobe PDF22091View/Open


    All items in 政大典藏 are protected by copyright, with all rights reserved.


    社群 sharing

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback