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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/36212


    Title: 品質競爭之成本結構變異分析-以國內KTV產業為例
    Authors: 陳怡君
    Chen, Yi-Chun
    Contributors: 周德宇
    Chou, Te-Yu
    陳怡君
    Chen, Yi-Chun
    Keywords: 品質競爭
    垂直差異市場
    KTV產業
    Date: 2002
    Issue Date: 2009-09-18 17:35:50 (UTC+8)
    Abstract: 視聽休閒產業KTV是本土近年來新興的休閒娛樂產業,從民國八十年代初期發展迄今,已是一個高度成熟發展的產業,並且朝向多元化服務,例如與唱片業的合作、提供網際網路的服務、線上遊戲娛樂之結合、和協助舉辦大型宴會等。然而,隨著產業界的經營成本不斷的爬升,KTV業者將會如何調整其提供的品質水準是本文的研究焦點。本文內容可以分為四部分。首先介紹KTV產業的發展背景,以及目前各家的經營現況。第二部分整理與垂直差異市場相關的文獻。第三部份應用理論模型以解讀目前KTV業者經營決策。最後則為本文研究的結論並對於模型中尚有發展空間的部分做一討論。
    Reference: 參考文獻
    一、中文部分
    1. 王裕仁,民八十,「台灣地區新興視唱休閒行業之研究—以KTV為探討個案」,國立政治大學企業管理研究所。
    2. 張淑玫,民八十二,「休閒、快感與權力:台灣KTV之社會分析」,建築與城鄉研究所。
    3. 程自立,民八十二,「視聽歌唱中心(KTV)消費者使用動機與行為研究」,私立文化大學新聞研究所。
    4. 黃文珍,民八十三,「KTV使用對個人的意義研究---快感經驗與社會性使用分析」,國立交通大學傳播科技研究所。
    二、英文部分
    Anderson, S.P., A. de Palma and J. Thisse (1992), Discrete-choice theory of product differentiation, Cambridge MA: MIT Press
    Beath, J. and Y. Katsoulacos (1991), The economic theory of product differentiation, Cambridge MA: MIT Press
    Choi, J.C. and H.S. Shin (1992), “A Comment on a Model of Vertical Product Differentiation”, The Journal of Industrial Economics, 40, 229-31
    Cremer, H. and J.–F. Thisse (1991), “Location Model of Horizontal Differentiation: A Special Case of Vertical Differentiation Models,” The Journal of Industrial Economics, 39, 383-390
    D’Aspremont, C., J. Gabszewicz and J.-F. Thisse (1979), “On Hotelling’s Stability in Competition,” Econometrica, 47, 1145-1150
    Gabszewicz, J. and J.–F. Thisse (1979), “Price Competition, Quality and Income Disparities”, Journal of Economics Theory, 20, 310-59
    Gabszewicz, J. and J.–F. Thisse (1980), “Entry (and Exit) in a Differentiated Industry”, Journal of Economics Theory, 22, 327-338
    Hotelling, H. (1929), “Stability in Competition,” The Economic Journal, 39, 41-57
    Moorthy, K.S. (1988), “Product and Price Competition in a Duopoly,” Marketing Science, 7, 141-168
    Shaked, A. and J. Sutton (1982), “Relaxing Price Competition Through Product Differentiation,” Review of Economic Studies, 49, 3-13
    Shaked, A. and J. Sutton (1983), “Natural Oligopolies,” Econometrica, 51, 1469-1483
    Tirole, J. (1988), The Theory of Industrial Organization, Cambridge MA: MIT Press
    Wauthy, X. (1996), “Quality Choice in Models of Vertical Differentiation”, The Journal of Industrial Economics, 44, 345-353
    三、網站資料
    1. V-MIX KTV http://www.v-mix.com.tw/
    2. 好樂迪KTV http://tw.holiday.com.tw/2003/main.asp
    3. 錢櫃KTV http://www.cashbox.com.tw/index.asp
    Description: 碩士
    國立政治大學
    財政研究所
    90255021
    91
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0090255021
    Data Type: thesis
    Appears in Collections:[財政學系] 學位論文

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