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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/36608

    Title: The effect of the economic condition on web sites' revenue streams - a vertical differentiation model
    Authors: 王淑範
    Wang, Shu-Fan
    Contributors: 溫偉任
    Wen, Wei-Jen
    Wang, Shu-Fan
    Date: 2001
    Issue Date: 2009-09-18 18:57:48 (UTC+8)
    In this thesis, we set up a vertical differentiation model to characterize the pricing strategies for Web sites which first choose the quality of the service (advertising fee) and then compete in prices (subscription fee). Then, we proceed to examine the effect of the economic condition on Web sites' revenue streams and conclude their relationship.
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G91NCCU2732012
    Data Type: thesis
    Appears in Collections:[國際經營與貿易學系 ] 學位論文

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