| Reference: | 中文部分：
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別蓮蒂 (2000), 生活型態白皮書：2000年台灣消費習慣調查報告，商周出版
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何文梅(2002), 「醫療器材的電療產品行銷策略之研究」，臺灣國立政治大學商學院未出版的碩士論文。
洪順慶 (2006)，臺灣品牌競爭力：臺灣企業從代工走向自創品牌的策略，天下雜誌出版。
吳思華(1998)，策略九說：策略思考的本質，麥田出版。
司徒達賢(2005)，策略管理新論：觀念架構與分析方法，智勝文化公司。
英文部分:
Barney, Jay B and William G. Ouchi(1986), “Conclusion and Learning from Organizational Economics,” in Organizational Economics, San Francisco, CA:Jossey-Bass
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Oliver, Richard L.(1997), Satisfaction: A Behavioral Perspective on the Consumer. Boston: McGraw-Hill.
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Williamson, Oliver E. (1985), The Economic Institution of Capitalism: Firms, Market Relational Contracting, NY:The Free Press.
Williamson, Oliver E. (1991), “Comparative Economic Organization: The Analysis of Discrete Structural Alternatives,” Administrative Science Quarterly,36, pp.169-196. |
