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    題名: 雲端運算運用的創業計畫
    Business plan for cloud computing service in Taiwan
    作者: 陳正德
    Chen, Steven
    貢獻者: 何小台
    Ho, Chester
    陳正德
    Chen, Steven
    關鍵詞: 雲端運算
    日期: 2009
    上傳時間: 2010-06-15 16:24:50 (UTC+8)
    摘要: 雲端運算運用的創業計畫
    Cloud Computing has become a hot topic in Information Technology (IT) industry recently. This business plan will cover an overview of Cloud Computing Service with attributes and service categories. It also includes some concerns that were raised by experts.
    Industry analysis thinks it will be the next big thing. IT industry will soon be transformed by this evolution. Author has done some researches on the worldwide market acceptance on the idea of Cloud Computing Service. Specifically, Taiwan market is also evaluated since primary targeted customer is Taiwan SMB.
    After the market research is completed, SWOT analysis is done to identify strength, weakness, opportunity, and threat. Finally, four Cloud Services are created and customized to meet the needs of local market. Revenue forecast is proven the business is profitable.
    1. Executive Summary……………………………………………………7
    1.1 Objectives.…………………………………………………….….7
    1.2 Management Team……………………………………………….8
    2. Evolution of Cloud Computing………………………………………..9
    2.1 Cloud Computing Service Overview……………………………..9
    2.2 Five Attributes…………………………………………………..10
    2.4 Three Categories………………………………………………...11
    2.4 Five Concerns/Issues……………………………………………13
    3. The Role of Cloud Computing Service………………………………15
    3.1 The Current Market Analysis Worldwide ………………………15
    3.2 Market Acceptance………………………………………………17
    3.3 Market Opportunity in Taiwan………………………………….18
    4. Marketing Plan…………………………………………………….…19
    4.1SWOT Analysis ..…………...…………………………………...19
    4.2 Competitions Analysis …………………………………………22
    4.3 Implementation Strategy………………………………………..23
    4.4 Target Market Segment ………………………………………...24
    4.5 Cloud Service Offerings………………………………………...25
    5. Financials …………………………………………………………….27
    5.1 Market Forecast ………………………………………………..27
    5.2 Revenue Forecast ………………………………………………28
    5.3 Projected Hardware Cost ………………………………………28
    5.4 Projected Operation Cost ………………………………………28

    6. Conclusion……………………………………….………..………….29
    7. Reference………………………………………………………...…...30
    8. Appendix………………………………………………..……………31
    參考文獻: [1] Press Releases (2009). Gartner Survey of 900 CIOs Shows 42 Percent of Respondents Decreased Their IT Budgets in First Quarter of 2009. http://www.gartner.com.
    [2] Gens, F. (2008). IT Cloud Service Forecast – 2008, 2012: A Key Driver of New Growth. http://blogs.idc.com, 1-5.
    [3] Lin, S. (2009). The Business Opportunity of Cloud Computing Service to Business and Government in Taiwan. Market Intelligence & Consulting Institute. 3-14
    [4] Lin, S. (2009). The Market Trend of Cloud Computing in IT Service Industry. Market Intelligence & Consulting Institute. 20-25
    描述: 碩士
    國立政治大學
    國際經營管理碩士班(IMBA)
    96933008
    98
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0096933008
    資料類型: thesis
    顯示於類別:[國際經營管理英語碩士學程IMBA] 學位論文

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