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    政大機構典藏 > 理學院 > 心理學系 > 學位論文 >  Item 140.119/38534
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/38534


    Title: 電視功能選單圖形介面呈現形式之探討
    Authors: 游鳳怡
    Contributors: 黃淑麗
    游鳳怡
    Keywords: 雙重編碼理論
    互動電視介面設計
    眼動儀
    強迫選擇作業
    介面設計建議
    Date: 2008
    Issue Date: 2010-04-09 13:00:21 (UTC+8)
    Abstract: 介面設計是重要的議題,好的介面減低使用者與介面互動所需的時間及認知資源,進而樂於使用該功能。近年來互動式數位電視的使用漸增,卻未有既定的使用介面。本研究試圖探討應如何呈現該功能選單,較能有效與介面互動。
    本研究共三個實驗。實驗一採單因子參與者間實驗設計,獨變項為「提示項目類型」,含「圖示」、「文字」、「圖示加文字」三種;以強迫選擇再認作業,比較以不同方式呈現初次接觸的提示項目,是否造成學習上的差異;達相同學習程度後,不同呈現類型是否導致各組間行為反應有所差異。
    實驗二排除了使用者接收文字或圖示刺激時,各組別的參與者形成不同程度的雙重編碼;操弄目標項目類型,即「文字」或「圖示」。以強迫選擇再認作業觀察同時呈現「文字」、「圖示」兩提示項目,使用者初次接觸時較傾向以何種訊息作判斷。除紀錄反應時間及正確率外,亦計算眼動反應指標。
    實驗三欲探討「經驗效果」,依呈現項目類型分為三組,觀察各組參與者與不同熟悉程度之介面互動時,表現是否會有所差異。採三因子混合設計,「呈現項目類型」為參與者間變項,可分為「圖示」、「文字」及「圖示加文字」三種;「時間變項」及「區段變項」則是參與者內變項,前者指本實驗中的不同日期;後者則為各次實驗中的不同區段。依變項則為參與者完成作業的反應時間、反應正確率及眼動資料。
    研究結果顯示在實驗一中,學習新的功能項目時,具文字敘述之組別表現會較佳;達相同學習程度後,具圖示訊息的組別之反應較只有文字的組別佳。實驗二中,參與者與陌生功能項目互動初期,同時呈現圖示及文字兩種形式的提示項目時,使用者會較傾向以文字訊息判斷。實驗三則顯示在互動時普遍依賴圖示訊息,呈現圖示項目的組別整體而言皆表現得較好;但在互動前期同時呈現「圖示加文字」組的表現與「文字」組較相似,互動後期則與「圖片」組較相似。以上研究結果,可供未來電視功能選單呈現方式設計之參考。
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    Description: 碩士
    國立政治大學
    心理學研究所
    95752007
    97
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0957520071
    Data Type: thesis
    Appears in Collections:[心理學系] 學位論文

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