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政大典藏 > College of Commerce > Department of Business Administation > Books & Chapters in Books > Item 140.119/43424

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/43424

Title:	臺灣品牌競爭力
Authors:	洪順慶
Contributors:	企業管理學系
Keywords:	市場學品牌管理個案硏究
Date:	2006
Issue Date:	2010-07-29 12:21:43 (UTC+8)
Publisher:	台北市:天下，2006
Abstract:	從製造轉型到品牌經營，有許多思考模式需要轉變，「台灣品牌競爭力」一書，完整的頗析品牌建立的步驟，深入淺出的以十大台灣國際品牌為案例，分析台灣廠商建立品牌需具備的前提與後續發展策略，讓目前許多亟欲發展品牌的廠商，得以隨時深加審視與思考。
Relation:	政大八十週年校慶百本專書
Source URI:	http://small.lib.nccu.edu.tw/ncculib_book100/detail.php?p_id=55 http://jenda.lib.nccu.edu.tw/record=b2196837*cht
Data Type:	book/chapter
Appears in Collections:	[Department of Business Administation] Books & Chapters in Books

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