政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/48428

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政大機構典藏 > 傳播學院 > 廣播電視學系 > 期刊論文 > Item 140.119/48428

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/48428

Title:	Market Competition and Media Performance: Reexamining the Media Performance of the Cable Television Industry in Taiwan
Authors:	劉幼琍;陳清河 Lia, Shu-Chu Sarrina;Liu, Yu-Li;Chen, Chi-Ho
Date:	2007-09
Issue Date:	2010-11-23 04:46:07 (UTC+8)
Abstract:	Using industrial organization theory as the theoretical framework, the purpose of this study is to examine the relation between market competition and the media performance of Taiwan`s cable television industry. To measure the variable of media performance, this study focused on 6 indicators: subscribers` satisfaction, penetration rates, subscription fees, the number of channels, the net profits of system operators, and customer service. To collect data for this study, 2 research methods were adopted: intensive interviews directed toward 64 system operators and a telephone survey involving a probability sampling approach with 2,642 valid questionnaires.
Relation:	Journal of Media Economics, 20(3), 189-210
Data Type:	article
DOI 連結:	http://dx.doi.org/10.1080/08997760701290641
DOI:	10.1080/08997760701290641
Appears in Collections:	[廣播電視學系] 期刊論文

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