 |
English
|
正體中文
|
简体中文
|
Post-Print筆數 : 27 |
Items with full text/Total items : 110934/141854 (78%)
Visitors : 47767145
Online Users : 398
|
|
|
Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/49128
|
| Title: | Radical Chinese 商業企畫書-推廣精進傳統漢字
Radical Chinese – Mastering Traditional Hanzi |
| Authors: | 金寶樹
Nels J. Nelson |
| Contributors: | 劉助
Liu, James
金寶樹
Nels J. Nelson |
| Keywords: | 漢字
Radical Chinese |
| Date: | 2009 |
| Issue Date: | 2010-12-08 01:59:09 (UTC+8) |
| Abstract: | Radical Chinese 商業企畫書-推廣精進傳統漢字
RADICAL CHINESE – MASTERING TRADITIONAL HANZI
By
(Nels J. Nelson)
Learning the Traditional Chinese Character set gives one a deeper appreciation of the beauty and spirit of the Chinese culture. Traditional Chinese characters help preserve the history of the Chinese written art. The ability to share and increase the use and learning of Chinese Traditional characters is the focus of my proposed business plan. Chinese is a difficult language to learn and as a beginner looking at a typical Chinese Character you are bound to get frustrated because there is no reference to learning. Imagine if you could study a Chinese Character once, and from that time on always be able to recognize it, write it, pronounce it, and remember its meaning. The goal of Radical Chinese is to achieve such an outcome. Radical Chinese will provide a more structured and efficient way of learning the Traditional Chinese Character set. Radical Chinese will give everyone with a computer or mobile device a practical approach to learning to write, read, and pronounce the Traditional Chinese Character set.
1.0 Introduction………………………………………………………….1
1.1Executive Summary…………………………………………………5
2.0Situational Analysis…………………………………………………8
2.1 Market Summary…………………………………………….……..9
2.2 Market Demographics……………………………………….……...9
2.3 Market Needs……………………………………………………….11
2.4 Market Trends………………………………………………………12
2.5 Market Growth………………………………………………...........13
2.6 SWOT Analysis………………………………………………..........13
2.7 Strengths…………………………………………………………….14
2.8 Weakness……………………………………………………………15
2.9 Opportunities………………………………………………………..15
2.10 Threats……………………………………………………………..16
2.11 Competition………………………………………………………..17
2.12 Product Offering…………………………………………………...20
2.13 Keys to Success……………………………………………………21
2.14 Critical Issues……………………………………………………...22
3.0 Marketing Strategy………………………………………………….22
3.1 Mission……………………………………………………………...22
3.2 Marketing Objectives……………………………………………….23
3.3 Financial Objectives………………………………………………...23
3.4 Target Markets………………………………………………………24
3.5 Positioning…………………………………………………………..24
3.6 Strategies……………………………………………………………25
3.7 Marketing Mix………………………………………………………26
3.8 Marketing Research…………………………………………………28
4.0 Controls……………………………………………………………..28
5.0 Financials……………………………………………………………29 |
| Reference: | "With a Changing World Comes An Urgency to Learn Chinese", Washington Post, August 26, 2006, about the teaching of Chinese in the US.
USC U.S.-China Institute, "Chinese language study is rising fast”.
Rosetta Stone Expands its Offerings in French, Italian, German and Spanish (Spain". Rosetta Stone. November 24, 2009).
Ryan M (Jan 13, 2009). "Skritter--Chinese character learning for the skittish". The Tech Dynasty (Asia.CNET.com).
Jacqui Cheng (April 7, 2010). "Ars Technica reviews the iPad". Arstechnica. Condé Nast.
Vogelstein, Fred (January 9, 2008). "The Untold Story: How the iPhone Blew Up the Wireless Industry". Wired News (Condé Nast Publications). |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
96933046
98 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0096933046 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| index.html | 0Kb | HTML2 | 778 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
著作權政策宣告 Copyright Announcement1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.
2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(
nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(
nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
