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    政大機構典藏 > 傳播學院 > 新聞學系 > 學位論文 >  Item 140.119/49515
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/49515


    Title: 線上社交網站之媒介溝通經驗研究
    Study on media communication of on-line social network sites
    Authors: 尤芷芸
    Contributors: 柯裕棻
    尤芷芸
    Keywords: 線上社交網站
    機緣理論
    媒介
    溝通
    Date: 2009
    Issue Date: 2010-12-08 12:55:51 (UTC+8)
    Abstract: 本文旨在探究,在線上社交網站(Socail network site,簡稱SNS)風行的時代,網路社交行為將對社交生活、社會關係以及傳播互動造成何種影響,背後意涵為何。

    本文選定機緣理論作為研究視角,透過文獻探討、參與觀察與深度訪談,一方面探究SNS的傳播脈絡,另一方面尋查SNS的活動開展。循著機緣觀點的理路,奠定觀察準則在於:將SNS視為一處媒介空間,具有其特有「情境的空間性」,而此空間性來自媒介的科技特性、使用者對媒介的知覺、實際使用行為等的多方形塑,因而SNS的媒介溝通經驗為一循環互動的過程,緊嵌著使用者的個人脈絡而發展。

    研究發現有三部份。首先,SNS以介面為據點、以有機成長的網絡為運作邏輯,因而形成具有一體兩面效應的媒介空間;且SNS所具備之「表達性網路」的媒介特性情境,結合個人的日常使用脈絡,提供了「短暫溝通」的可能。其次,SNS機緣彰顯出「規格化」、「若即若離」的溝通可能;另外,本研究歸納出六組不同的鑲嵌關係,揭示出,個人如何領略到SNS所能提供的溝通可能性,與個人心中對於「虛擬化與現實化之辯證」的光譜落點息息相關。最後,發現SNS之所以作為SNS的意涵有二。第一,人們對使用線上社交工具進行溝通有「雙重期待」:要能「拓展」關係又要能「縮減」關係、要能「短暫溝通」又要能「永續聯繫」。第二,溝通在此特定情境中具衝突本質:其一為「界線的挪移不定」,其二為「想溝通但不想對話,卻又無法擺脫溝通目的之束縛」,其三為「速度導致記憶感的缺失」。
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    Description: 碩士
    國立政治大學
    新聞研究所
    96451014
    98
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0096451014
    Data Type: thesis
    Appears in Collections:[新聞學系] 學位論文

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