政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/50957

English | 正體中文 | 简体中文 | Post-Print筆數 : 27 | Items with full text/Total items : 110944/141864 (78%)
Visitors : 47995181 Online Users : 849

RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.

Scope

please add "double quotation mark" for query phrases to get precise results

please goto advance search for comprehansive author search

Adv. Search

Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer

Goto mobile version

政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/50957

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/50957

Title:	品牌發展環境之比較研究─以台灣與中國為例 A comparative analysis on branding environment: on the cases of Taiwan and China
Authors:	鍾正峰 Chung, Allen
Contributors:	吳文傑 Wu, Jack 鍾正峰 Chung, Allen
Keywords:	品牌比較研究 branding comparative analysis
Date:	2010
Issue Date:	2011-09-29 18:20:15 (UTC+8)
Abstract:	This study provides a comparative analysis of the branding environment of Taiwan and China. The objective of this study is to analyze the similarity and dissimilarity between these two adjacent markets and to further provide recommendations on how to create a more favorable branding environment and how to do branding in China market. It is observed that dissimilarity plays a more significant role in terms of 1) the influence of non-government organizations, 2) award and selections, 3) government regulations, and 4) support on specific enterprise. Ch 1 Introduction………………………………………………………....4 1.1 Objective of the study………………………………………….4 1.2 Structure………………………………………………………..5 Ch 2 Branding Environment of Taiwan………………………………….6 2.1 Key Players……………………………………………………..6 2.2 Main Activities………………………………………………...10 Ch 3 Branding Environment of China…………………………………..17 3.1 Key Players…………………………………………………….17 3.2 Main Activities………………………………………………...19 Ch 4 Comparative Analysis……………………………………………..24 4.1 Similarities……………………………………………………..24 4.2 Dissimilarities………………………………………………….24 Ch 5 Recommendations and Conclusion ……………………………….28 Reference ……………………………………………………………….32
Reference:	[1] Taiwan External Development Council. 99年度各國品牌政策研究 [2] Taiwan External Development Council. 98年度各國品牌政策研究 [3] 品牌台灣網站 http://brandingtaiwan.org [4] 智融集團 http://www.idsoftcapital.com.tw [5] 品牌中國網 http://www.brandcn.com/ [6] 中國品牌經理人協會 http://manager.brandcn.com/ [7] 中華民國貿促會 http://www.ccpit.org/about/ [8] 品牌中國 http://baike.baidu.com/view/228557.htm [9] 中華老字號 http://baike.baidu.com/view/47012.htm#6 [10] Best Chinese Brands 2010 http://www.interbrand.com/Libraries/Files/328_Best_China_Brands_2010_Release_pdf.sflb.ashx [11] 台灣精品品牌協會 http://teba.org.tw/index.asp
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 97933001 99
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0097933001
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

Files in This Item:

File	Size	Format
index.html	0Kb	HTML2	340	View/Open

All items in 政大典藏 are protected by copyright, with all rights reserved.

社群 sharing

著作權政策宣告 Copyright Announcement

1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.

DSpace Software Copyright © 2002-2004 MIT & Hewlett-Packard / Enhanced by NTU Library IR team Copyright © - Feedback