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    题名: NATURAL Q 越南市場營運計畫書
    Business plan for launching Natural Q products in Vietnam
    作者: 黃郁惠
    Huang, Judy
    贡献者: 劉 助
    Liu, James
    黃郁惠
    Huang, Judy
    关键词: 越南市場
    NATURAL Q
    日期: 2010
    上传时间: 2011-09-29 18:20:18 (UTC+8)
    摘要: NATURAL Q 越南市場營運計畫書
    Acknowledgement i
    Table of Contents ii
    1.1 Objectives 2
    1.2 Mission 3
    1.3 Keys to Success 3
    2.1 Company 4
    1. Company Summary 4
    2. Company Ownership 5
    3. Start-up Requirement 5
    2.2 The Market 5
    1. Geographic Location 5
    2. Culture and Government 6
    3. Robust economy 6
    4. Big and Young Population 7
    5. Increasing Purchasing Power: 7
    2.3 Brand and Product 8
    1. Effective 8
    2. Affordable 9
    3. Easy to Use 9
    4. More Variety 9
    3. Market Analysis 10
    3.1 Industry Overview 10
    3.2 The Cosmetic Market 11
    1. Skin care category 11
    2. Imported Cosmetic Product 12
    3.3 Competitor Analysis 13
    1. The brand and product: 15
    2. Distribution channels: 20
    3. Promotion 21
    4. Strategy Analysis 22
    4.1 Entry Strategy Analysis 22
    1. Choosing the right Entry Strategy 22
    2. Entry Strategy Planning 25
    4.2 Competitive Advantage 25
    4.3 Marketing Strategy 26
    1. The Product 26
    2. Packaging 29
    3. Price 30
    4. Target Customer (People) 30
    5. Distribution Channel (Place) 30
    6. Promotion 31
    5. Operations 32
    5.1 Sangeta Management Team 32
    5.2 Representing Agency 32
    6. Financial Planning 33
    6.1 Breakeven Analysis 33
    6.2 Sales Forecast 34
    6.3 Pro Forma Profit and Loss 35
    6.4 Projected Cash Flow 36
    6.5 Pro Forma Balance Sheet 37
    7. Conclusion 38
    8. References 40
    9. Appendix 39
    參考文獻: References
    1. Nguyen Huu Mai and Serene Sirikhoon. 2008. Cosmetic Market Overview. Cosmetic Market in Vietnam.
    2. International Copyright, U.S. & Foreign Commercial Service and U.S. Department of State. 2008. Foreign investment in Vietnam. Doing Business in Vietnam: 2009 Country Commercial Guide for U.S. Companies.
    3. 駐胡志明市台北經濟文化辦事處，「越南美容、美髮、保養用品市場簡介」，胡志明市，民國99年7月
    4. Giovanni Pisacane. 2009. Cosmetic Regulations. Cosmetics market regulation in Asian countries.
    5. Nation Master. Vietnam Population Pyramid for 2010. <http://www.nationmaster.com/country/vm-vietnam/Age-_distribution>
    描述: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    97933015
    99
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0097933015
    数据类型: thesis
    显示于类别:[國際經營管理英語碩士學程IMBA] 學位論文

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