政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/51244

政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/51244

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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/51244

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题名:	諾基亞及小額信貸對印度之影響 Nokia and microfinance in India
作者:	那狄楷 Nath, Debendra
贡献者:	吳文傑 Wu, Jack 那狄楷 Nath, Debendra
关键词:	諾基亞及小額信貸 Nokia and microfinance
日期:	2010
上传时间:	2011-10-05 14:34:33 (UTC+8)
摘要:	This paper begins with an introduction to the concept of microfinance, lending models in India and key strengths of Indian MFIs. The term microfinance refers to small-scale financial services both credit and savings- that are extended to the poor in rural, semi-urban and urban areas. The poor need microfinance to undertake economic activity, smoothen consumption, mitigate vulnerability to income shocks (in times of illness and natural disasters), increase saving and support self-empowerment. This paper discuss about Nokia initiative to further increase mobile penetration in India via microfinance root. Nokia found most of the people living in village and they don’t have money to buy mobile phone by cash. Nokia had tied up with microfinance institutions SKS microfinance to sell mobile phone which will help poor peoples. Microfinance sector has been growing at upwards of 50 % per annum – even higher than the mobile phone industry. The trend towards marketing in small, relatively poor communities on the part of multinational corporations (MNCs) is picking up as microfinance increases purchasing power amongst rural consumers. This paper will discuss particularly Nokia’s success in microfinance and how it helps Nokia to consider as number one (#1) most trusted brand in India. This paper also analyzes the conceptual framework of micro financing in India and impact of microfinance on rural poor. The role of Self Help Group (SGH) , lending institutions , central bank and Government. The success and controversy faced by microfinance institutions. Many finance experts are discussing and commenting microfinance is India’s subprime. The paper offers some suggestions on what it would take to reform these institutions with an eye to improving access for the poor and entrepreneur skill.
參考文獻:	Nokia: Hat-trick for Nokia will have to read pitch to stay No 1 http://economictimes.indiatimes.com/features/brand-equity/Nokia-Hat-trick-for-Nokia-will-have-to-read-pitch-to-stay-No-1/articleshow/6470687.cms Press Release – Nobel Peace Prize 2006. Available at: http://nobelprize.org/nobel_prizes/peace/laureates/2006/press.html. The Global Development Research Centre website. Available at: http://www.gdrc.org/icm/iym2005/index.html. Top 50 Microfinance Institutions in India by CRISIL http://www.crisil.com/pdf/ratings/CRISIL-ratings_india-top-50-mfis.pdf The 50 Top Microfinance Institutions (Forbes) http://www.forbes.com/2007/12/20/microfinance-philanthropy-credit-biz-cz_ms_1220microfinance_table.html Microfinance, Mega Impact http://blogs.hbr.org/cs/2010/03/microfinance_mega_impact.html Why There`s No Credit Crisis in Microfinance http://blogs.hbr.org/cs/2009/08/why_theres_no_credit_crisis_in.html Vikram Akula CEO and founder of SKS Microfinance http://en.wikipedia.org/wiki/Vikram_Akula The Economic Times http://economictimes.indiatimes.com/ Nokia Life Tools http://www.nokia.co.in/services-and-apps/nokia-life-tools/main SKS India http://www.sksindia.com/ Reuters STOCKS SKS Microfinance Ltd (SKSM.BO) http://www.reuters.com/finance/stocks/chart?symbol=SKSM.BO Brand Equity Survey: India`s top 10 most trusted brands http://economictimes.indiatimes.com/quickiearticleshow/6473544.cms Professor C.K. Prahlad , The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits RBI NBFC http://www.rbi.org.in/scripts/BS_ViewNBFCNotification.aspx Vikram Akula (2010). A Fistful of Rice: My Unexpected Quest to End Poverty Through Profitability
描述:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 97933054 99
資料來源:	http://thesis.lib.nccu.edu.tw/record/#G0097933054
数据类型:	thesis
显示于类别:	[國際經營管理英語碩士學程IMBA] 學位論文

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