Reference: | 一、中文部分 E-ICP(2010),東方線上消費者行銷資料庫。 王慶福、洪光遠、程淑華、王郁茗(2006)。社會心理學:Social Psychology 6/E (作者:Brehm、Kassin、Fein)。台北:雙葉書廊 全球機能性飲料市場(2010/05)。台灣區飲料工業同業公會電子報,9905 號。取自 http://www.bia.org.tw 李美枝(2004)。社會心理學。台北:大洋出版社。 吳明隆(2007)。SPSS操作與應用:問卷統計分析實務。台北市:五南。 周宇貞、何修慧、賴岳炫(2008)。調節焦點與產品屬性對訊息說服效果之影響。 行政院國家科學會委員會專題研究成果報告(編號:NSC96-2416-H-130 -021),未出版。 邱馨儀(2010/12/10)。裕隆業績衝鋒急擴產。經濟日報。2010/12/22,取自:http://udn.com/News?stock/sto4/6025206.shtml 施冠羽(2010/10/08)。UNIQLO開幕首日引爆7000人朝聖-估單日業績破3000萬元。鉅亨網。2010/11/19,取自:http://news.cts.com.tw/cnyes/money/201010/ 201010080580662.html 陳志光(2010/07/30)。全球首發水鑽量產實tobe M’car水鑽版閃量上市。經濟日報。2010/12/22,取自:http://edn.gmg.tw/article/print.jsp? aid=299183&cid=11 陳順吉(2008/01/04)。人人都瘋週年慶?(一)看百貨公司週年慶的「多層次促銷」魔力。中時行銷知識庫。取自:http://marketing.chinatimes.com/ itemdetailpage/maincontent/05MediaContent.aspx?MMMediaType=marketing_survey&offset=216&MMContentNoID=47683 陳漢杰(2005)。涉入、產品屬性的評估與購買意願之相關研究-以銀行消費者購買理財服務為實證。國立成功大學在職專班碩士論文,未出版,台南市。 陳彰儀、錢玉芬、洪英正(2008)。品牌性格不同向度對消費者品牌評價之影響-臺灣與美國之跨文化比較。行政院國家科學會委員會專題研究成果報告(編號:NSC97-2410-H-004-148),未出版。 創市際飲料篇(2010/01)。創市際市場研究案例。取自:http://www.insightxplorer.com/specialtopic/2010_01_beverage.htm 楊美玲(2010/11/17)。京站周年慶-化妝品下殺1.7折。聯合晚報。2010/10/19,取自:http://udn.com/NEWS/FASHION/FAS7/5979612. shtml 羅秀文(2011/05/25)。嘉彰積極投入平板電腦等應用。中央社。2011/06/20,取自:http://n.yam.com/cnabc/fn/201105/20110525306790.html 二、英文部分 Aaker, J. L., & Lee, A. Y. (2001). “I” Seek Pleasures and “We” Avoid Pains : The Role of Self-Regulatory Goals in Information and Persuasion. Journal of Consumer Research, 28(1), 33-49. Appelt, C. K., Zou, Zi., Arora, P., & Higgins, E. T. (2009). Regulatory Fit in Negotiation: Effects of “Prevention-Buyer” and “Promotion- Seller” Fit. Social Cognition, 27(3), 365–384. Avnet, T., & Higgins, E. T. (2006). How Regulatory Fit Affects Value in Consumer Choices and Opinions, Journal of Marketing Research, 43(Feb), 15-19. Baker, M. J. & Churchill, G. A. (1977). The Impact of Physically Attractive Models on Advertising Evaluations. Journal of Marketing Research , 14 (November), 538-555. Bettman, R. J., & Sujan, M. (1987). Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers. Journal of Consumer Research, 14(2), p141-154. Bosmans, A. & Baumgartner, H. (2005). Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not. Journal of Consumer Research, 32(Dec), 424-434. Brockner, J., Paruchuri, S., Idson, C. L., & Higgins, E. T. (2002). Regulatory Focus and the Probability Estimates of Conjunctive and Disjunctive Events. Organizational Behavior and Human Decision Processes, 87(1), 5-24. doi:10.1006/obhd.2000.2938 Bruner, G., & Kumar, A. (2000). Web Commercials And Advertising Heirarchy-of- Effects. Journal of Advertising Research, 40(1/2), 35-42. Camacho, C. J., Higgins, E. T., & Luger, L. (2003). Moral Value Transfer From Regulatory Fit : “ What Feels Right Is Right” and “What Feels Wrong Is Wrong.” Personality and Social Psychology, 84, 498-510. doi: 10.1037/0022-3514.84.3.498 Carver, S. C., & White, L. T. (1994). Behavioral Inhibition, Behavioral Activation, and Affective Responses to Impending Reward and Punishment: The BIS/BAS Scales. Journal of Personality and Social Psychology, 67(2), 319-333. Cesario, J. & Higgins, E. T. (2008). Making Message Recipients “Feel Right”:How Nonverbal Cues Can Increase Persuasion. Psychological Science, 19(5), 415- 420. doi: 10.1111/j.1467-9280.2008.02102.x Chernev, A. (2004). Goal-attribute Compatibility in Consumer Choice. Journal of Consumer Psychology, 14(2), 141-150. Choffee, S.H. & Mcleod, J.M. (1973). Consumer decisions and information use. Consumer Behavior: Theoretical Sources, Prentice-Hall, Inc. Cunningham, S. M. (1967). The Major Dimension of Perceived Risk, in Donald F. Cox(ED.), Risk Taking and Information Handling in Consumer Behavior , Boston: Harvard University Press, 82-108. Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of Price, Brand, and Store Information on Buyers Product Evaluations. Journal of Marketing Research, 28(3), 307-319. Eagly & Chaiken, (1993). The Psychology of Attitudes, Fort Worth, TX: Harcourt Brace Jovanovich. Fitzsimons, J. Gavan. (2008). Death to Dichotomizing. Journal of Consumer Research, 35(1), 5-8. Friedman, R. S., & Forster, J. (2001). The Effects of Promotion and Prevention Cues on Creativity. Journal of Personality and Social Psychology, 81(6), 1001-1013. doi: 10.1037//0022-3514.81.6.1001 Grewal, D., Monroe, K. B., & Krishnan, R. (1998). The Effects of Price Comparison Advertising on Buyer’s Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing Research, 62(2), 46-59. Haws, L. Kelly., Dholakia, M. Utpal., & Bearden, O. William. (2010). An Assessment of Chronic Regulatory Focus Measures. Journal of Marketing Research, 47(Oct), p967-982. Higgins, E. T. (1987). Self-Discrepancy: A Theory Relating Self and Affect. Psychological Review, 94, 319-340 Higgins, E. T. (1997). Beyond Pleasure and Pain. American Psychologist, 52(12), 1280-1300. Higgins, E. T. (2000). Making a Good Decision: Value From Fit. American Psychologist, 55, 1217-1233. Higgins, E. T., Friedman, R. S., Harlow, R. E., Idson, L. C., Ayduk, O. N., & Taylor, A. (2001). Achievement Orientations From Subjective Histories of Success: Promotion Pride Versus Prevention Pride. European Journal of Social Psychology, 31,3-23. doi: 10.1002/ejsp.27 Higgins, E. T. (2002). How Self-Regulation Creates Distinct Values: The Case of Promotion and Prevention Decision Making. Journal of Consumer Psychology, 12(3), 177-191. doi: 10.1207/153276602760335031 Higgins, E. T., Idson, L. C., Freitas, A. L., Spiegel, S., & Molden, D. C. (2003). Transfer of Value From Fit. Journal of Personality and Social Psychology, 84, 1140-1153. doi: 10.1037/0022-3514.84.6.1140 Idson, L. C., Liberman, N., & Higgins, E. T. (2000). Distinguishing Gains from Nonlosses and Losses from Nongains: A Regulaotyr Focus Perspective on Hedonic Intensity. Journal of Experimental Social Psychology, 36, 252-274. Jain, P. S., Mathur, P., & Maheswaran, D. (2009). The Influence of Consumers` Lay Theories on Approach/Avoidance Motivation. Journal of Marketing Research, 46(Feb), 56-65. doi: 10.1509/jmkr.46.1.56 Kahmeman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision Under Risk. Econometrica, 47, 263-291. Kees, J., Burton, S., & Tangari, A. H. (2010). The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising. Journal of Advertising, 39(1), 19-34. Kirmani, A., & Zhu, R. (2007). Vigilant Against Manipulation:The Effect of Regulatory Focus on the Use of Persuasion Knowledge. Journal of Marketing Research, 14, 688-701.doi: 10.1509/jmkr.44.4.688 Krugman, H. E. (1965). The Impact of Television Advertising: Learning Without Involvemnet. Public Opinion Quartely, 29, 349-356. Lee, Y. A., & Aaker, L. J. (2004). Bring the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. Journal of Personality and Social Psychology, 86 (2), 205-218. doi:10.1037/0022-3514.86.2.205 Lee, A. Y., Aaker, J. L., & Gardner, W. L. (2000). The Pleasures and Pains of Distinct Self-construals: The Role of Interdependence in Regulatory Focus. Journal of Personality and Social Psychology, 78, 1122-1134. doi: 10.1037/0022- 3514.78.6.1122 Levin, I. P., & Gaeth, G. J. (1988). How Consumer Are Affected by the Framing of Attribute Information Before & After Consuming the Product. Journal of Consumer Research, 15, 374–378. Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All Frames Are Not Created Equal: A Typology & Critical Analysis of Framing Effects. Organizational Behavior & Human Decision Processes, 76, 149-188. Lockwood, P., Jordan, C. H., & Kunda, Z. (2002). Motivation by Positive and Negative Role Models: Regulatory Focus Determines Who Will Best Inspire Us. Journal of Personality and Social Psychology, 83, 854-864. doi: 10.1037/ 0022-3514.83.4.854 Louro, M. J., Pieters, P., & Zeelenberg, M. (2005). Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions. Journal of Consumer Psychology, 31 (4), 833-840. MacKenzie, S. B., Lutz., J. R., & George, B. E. (1986). The Role of Attitude Toward The Ad As A Mediator of Advertising Effectiveness: A Test of Competing Explanations. Journal of Marketing Research, 23(2), 130-144. Mackenzie, S. B., & Lutz, R. J. (1989). An Empirical Examination of Attitude Toward the Ad in an Advertising Pretest Context. Journal of Marketing, 53, 48-65. Maheswaran, Durairaj., & Meyers-Levy, J. (1990). The Influence of Message Framing and Issue Involvemnet. Journal of Marketing Research, 17 (Aug), 361-367. Mayer, D. N., & Tormala, L. Z. (2010). Think Versus Feel Framing Effects in Persuasion. Personality and Social Psychology Bulletin, 36(4), 443-454. doi: 10.1177/0146167210362981 Micu, C. C., & Chowdhury, G. T. (2010). The Effect of Message’s Regulatory Focus and Product Type on Persuasion. Journal of Marketing Theory and Practice, 18(2), 181-190. doi:10.2753/MTP1069.6679180206 Morwitz, V. G., & Schmittlein, D. (1992). Using Segmentation to Improve Sales Forests Based on Purchase Intent: Which Intenders Actually Buy. Journal of Marketing Research, 29(4), 391-405. Neal, W. D. (2000). For Most Consumers, Loyalty Isn`t an Attitude. Marketing News, Apr(10), 7. Neubert, M. J., Kacmar, M., Carlson, D. S., Chonko, L. B., & Roberts, J. A. (2008). Regulatory Focus as a Mediator of the Influence of Initiating Structure and Servant Leadership on Employee Behavior. Journal of Applied Psychology, 93, 1220-1233. doi:10.1037/a0012695 Ouschan, L., Boldero, J. M., Kashima, Y., Wakimoto, R., & Kashima, E. S. (2007). The Regulatory Focus Strategies Scale (RFSS):A Measure of Individuals Differences in the Endorsement of Regulatory Strategies. Asian Journal of Social Psychology, 10, 243-257. doi: 10.111/j. 1467-839x.2007.00233.x Pennington, L. G., & Roese, J. Neal. (2003). Regulatory Focus and Temporal Distance. Journal of Experimental Social Psychology, 39, 563-576. doi: 10. 1016/S0022-1031(03)00058-1 Petty, R. E., & Cacioppo, J. T. (1981). Attitudes and Persuasion: Classic and Contemporary Approaches. Dubuque, IA: William C. Brown. Pham, M. T., & Avnet, T. (2004). Ideals and Oughts and the Reliance on Affect Versus Substance in Persuasion. Journal of Consumer Research, 30(1), 503-518. Robertson, T.S. (1970), Consumer Behavior, Glenview, Ill.: Scott Foresman & Co.Robertson, T. S., Zielinski, S., & Ward, J. (1985). Consumer Behavior, Scott Foresman and Company. Rothman, A. J., & Salovey, P. (1997). Shaping Perceptions to Motivate Healthy Behavior: The Role of Message Framing. Psychological Bulletin, 12, 3-19. Schiffman, L. G. & Kanuk, L. L. (2000). Consumer Behavior, 7th ed. Prentice Hall, Inc. Shah, J., Higgins, E. T., & Friedman, S. R. (1998). Performance Incentives and Means: How Regulatory Focus Influences Goal Attainment. Journal of Personality and Social Psychology, 74(2), 285-293. Singelis, T. M. (1994). The Measurement of Independent and Interdependent Self-construals. Personallity and Social Psychology Bulletin, 20, 580-591. Smith, S. M., & Petty, R. E. (1996). Message framing and persuasion: A Message Processing Analysis. Personality and Social Psychology Bulletin, 22, 258-269. doi: 10.1177/0146167296223004 Sternberg, R. J. (2006). Cognitive Psychology (4th Ed.). Belmont, CA: Wadsworth/ Thomson Learning. Summerville, A., & Roese, N. J. (2008). Self-Report Measures of Individual Differences in Regulatory Focus: A Cautionary Note. Journal of Research in Personality, 42(1), 247-254. doi: 10.1016/j.jrp.2007.05.005 Tversky, A., & Kahneman, D. (1981). The Framing of Decisions & the Psychology of Choice. Science, 211 , 453-458. doi: 10.1126/science.7455683 U.S. Department of Labor. (1999). Testing and assessmnet: An employer`s guide to good practices. Washington, DC: Author. Wallance, J. C., & Chen, G. (2006). A Multilevel Integration of Personality, Climate, Self-regulation, and Performance. Personnel Psychology, 59, 529-557. doi: 10.1111/j.1744-6570.2006.00046.x Wang, J., & Lee. A. Angela. (2006). The role of Regulatory Focus in Preference Construction. Journal of Marketing Research, 43(Feb), 28-38. Wang, L., Wang, E. T. G., & Farn, C. K. (2009).Influence of Web Advertising Strategies, Consumer Goal-Directedness, and Consumer Involvement on Web Advertising Effectiveness. International Journal of Electronic Commerce, 13(4), 67–95. doi:10.2753/JEC1086-4415130404 Wilkie, W. (1986), Consumer Behavior, New York: John Wiley and Sons. Zaichkowsky, J. L. (1985). Measuring The Involvemnet Construct. Journal of Consumer Research, 12(Dec), 341-352. Zeithamal, V. A. (1988). Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2-22. Zhou, R., & Pham, T. M. (2004). Promotion and Prevention Across Mental Accounts: When Financial Products Dictate Consumers’ Investment Goals. Journal of Consumer Research, 31(Jun), 125-135. |