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    Title: 中國私人銀行業務之研究
    The study of private banking business in China
    Authors: 吳曉郁
    Wu, Hsiao Yu
    Contributors: 黃仁德
    Hwang, Jen Te
    吳曉郁
    Wu, Hsiao Yu
    Keywords: 私人銀行
    高淨值人士
    財富市場
    Private Banking Business
    HNWI
    Wealth Market
    Date: 2010
    Issue Date: 2011-10-07 14:18:07 (UTC+8)
    Abstract: The international banking industry has paid much attention to private banking business because of its high profit. Although this business has hundreds of years of history in the United States and Europe, by contrast, it is still on the primary stage in China. Not until 2007 have more and more domestic bankers started to participant in this field.
    In recent years, China’s economy has maintained the rapid growth regarding the performance of GDP, stock market, real estate, etc. Benefit from the strong economy, the wealthy population and their wealth volume has been increased, those provide a good foundation for development of this business. At the meantime, with the continuously opening of China’s financial market and the demands for improvement of profit structure, this business has become a core strategy for domestic banks become to eager to develop.
    Under the incentive of market potential and pressure of external competition, China’s domestic banks still need to overcome some difficulties at the present stage to enjoy high profit from this business. Those obstacles includes the immature demands for financial services, the inadequate the external financial environment and lack of internal criteria within banks. Hence, on the one hand, the government should create a fine financial environment to help bankers to develop more advanced products or services to meet the clients’ demands. On the other hand, and bankers themselves should enhance the staff’s qualify and utilize the modern customers management techniques and information system to distinguish the target clients and their demands.
    The international banking industry has paid much attention to private banking business because of its high profit. Although this business has hundreds of years of history in the United States and Europe, by contrast, it is still on the primary stage in China. Not until 2007 have more and more domestic bankers started to participant in this field.
    In recent years, China’s economy has maintained the rapid growth regarding the performance of GDP, stock market, real estate, etc. Benefit from the strong economy, the wealthy population and their wealth volume has been increased, those provide a good foundation for development of this business. At the meantime, with the continuously opening of China’s financial market and the demands for improvement of profit structure, this business has become a core strategy for domestic banks become to eager to develop.
    Under the incentive of market potential and pressure of external competition, China’s domestic banks still need to overcome some difficulties at the present stage to enjoy high profit from this business. Those obstacles includes the immature demands for financial services, the inadequate the external financial environment and lack of internal criteria within banks. Hence, on the one hand, the government should create a fine financial environment to help bankers to develop more advanced products or services to meet the clients’ demands. On the other hand, and bankers themselves should enhance the staff’s qualify and utilize the modern customers management techniques and information system to distinguish the target clients and their demands.
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    Description: 碩士
    國立政治大學
    亞太研究英語碩士學位學程(IMAS)
    95925017
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0095925017
    Data Type: thesis
    Appears in Collections:[亞太研究英語博/碩士學位學程(IDAS/IMAS) ] 學位論文

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