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    題名: 組織賣方在不同體制環境下參與國際企業間 (B2B) 電子市場的前項與結果之研究：以台灣與大陸新創企業為例(II)
    其他題名: An Investigation into the Antecedents and Consequences of Organizational Sellers’ Participation in International Business-To-Business Electronic Markets in Different Institutional Context: a Study of Taiwanese and Chinese New Ventures
    作者: 簡睿哲
    貢獻者: 國立政治大學國際貿易學系
    行政院國家科學委員會
    關鍵詞: 管理科學;組織賣方;國際企業;電子市場;台灣;大陸;企業I)
    日期: 2012
    上傳時間: 2012-06-22 09:49:45 (UTC+8)
    摘要: 隨著電子商務的蓬勃發展，企業間電子市場的發展對於參與的買賣雙發產身了深遠的影響，特別是在國際電子商務的進行。因此，對於廠商參與國際企業間電子市場的行為瞭解是很重要的。然而，文獻上對於組織買方參與企業間國際電子市場的行為瞭解非常有限。因此，吾人打算進行三年期的研究以瞭解此重要議題。第一年研究主要在探討買方參與國際企業間電子市場的前因，理論基礎建立在跨理論的整合交易成本理論，體制理論與創新擴散理論。第二年研究主要在探討買方參與國際企業間電子市場的廠商績效結果，理論基礎建立在跨理論的整合資源基礎理論與國際新創企業理論。第三年研究主要在以不同體制環境包括市場與轉型經濟體探討對於買方參與國際企業間電子市場的前因與廠商績效結果的影響，理論基礎建立在體制理論。實證上第一年與第二年的研究將以大陸新創企業參與阿里巴巴電子市場為研究對象。第三年的實證將以台灣新創企業參與阿里巴巴電子市場為研究對象，實證結果將與前兩年大陸新創企業結果作一比較以瞭解體制環境的影響程度。
    Electronic commerce is growing rapidly and provides alternatives to traditional forms of commerce. B2B electronic markets, particularly international B2B electronic market, have a profound influence on the manner in which organizational sellers and buyers interact. Accordingly, it is critical to develop an understanding of the behaviors of firms that participate in these markets. However, extant literature lacks grounded theory and empirical evidence on organizational sellers’ participation in international B2B electronic markets. Hence, we attempt to propose a three years project to fill this gap. The main focus of the first year research is on antecedents of organizational sellers’ participation in international B2B electronic markets. The first year research is grounded in transaction economy theory, institutional theory and innovation diffusion theory. The main focus of the second year research is on performance outcomes of organizational sellers’ participation in international B2B electronic markets. The second year research is grounded on resource based view and international new venture theory. The third year research focuses on how institutional environments including market and transition economies shape antecedents and outcomes of participations in international B2B electronic markets for new ventures. The third year research builds on institutional theory. Empirically, this research adopts Chinese new ventures who participate in Alibaba as an empirical context for the first and second year research. The third year adopts Taiwanese new ventures who participate in Alibaba as an empirical context. The empirical results of third year compare with results in first and second year to understand the effect of institutional environments on behaviors of firms participating in international B2B electronic markets.
    關聯: 應用研究
    學術補助
    研究期間:10108~ 10207
    研究經費:1114仟元
    資料類型: report
    顯示於類別:[國際經營與貿易學系 ] 國科會研究計畫

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