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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/53621


    Title: 候選人、媒體與總統大選---報紙與電視總統選舉新聞之政治偏差及其影響
    Other Titles: Political Bias in Presidential Election News and Its Influence on Voters` Knowledge about the Candidates and Campaign
    Authors: 羅文輝
    Contributors: 國立政治大學新聞學系
    行政院國家科學委員會
    Keywords: 政治偏差;總統選舉新聞;確認偏差;媒介使用;政治知識
    partisan bias, presidential election news, confirmation bias, media use,political knowledge
    Date: 2008
    Issue Date: 2012-10-17 11:39:03 (UTC+8)
    Abstract: 本研究的主要目的，在分析台灣地區的報紙與電視如何報導2008 年舉行的總統 選舉，並比較報紙與電視在報導1996 年至2008 年的四屆總統選舉時，是否有政 治偏差現象。此外，本研究也將更進一步探討報紙與電視選舉新聞政治偏差對選 民選舉相關知識的影響。依據「選擇可信度」與「確認偏差」，本研究認為媒介 選舉新聞政治偏差將會對選民的選舉相關資訊產生影響，選民收視媒介選舉新聞 頻率愈高，愈可能記憶較多對自己候選人有利（或對自己不支持候選人不利）的 選舉資訊。
    This study examines how newspapers and television stations report the campaign and candidates during the 1996, 2000, 2004, and 2008 Presidential Election in Taiwan and explores how political bias in the election news influences voters』 knowledge about the candidates and issues. Based on 「selective credibility」 and 「confirmation bias,」 this study predicts that voters will seek and recall media messages that are supportive of the candidates they favor and not to seek and recall messages supporting the candidates they disapprove. Thus, a higher level of media use will be associated with greater confirmatory knowledge.
    Relation: 基礎研究
    學術補助
    研究期間:9708~ 9807
    研究經費:406仟元
    Data Type: report
    Appears in Collections:[新聞學系] 國科會研究計畫

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