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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/54441

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54441

Title:	荷塘月色餐廳商業計畫書 Lotus Pond vegetarian restaurant business plan
Authors:	吳晨瑜 Wu, Chen Yu
Contributors:	何小台 Ho, Chester 吳晨瑜 Wu, Chen Yu
Keywords:	荷塘月色餐廳商業計畫書荷塘月色餐廳 Lotus Pond Vegetarian Restaurant Business Plan Lotus Pond Vegetarian Restaurant Lotus Pond Business Plan
Date:	2011
Issue Date:	2012-10-30 11:01:19 (UTC+8)
Abstract:	荷塘月色餐廳商業計畫書 Lotus Pond Vegetarian Restaurant Business Plan 1 Executive Summary 1 1.1 Mission 2 1.2 Company Management 2 1.3 Key to Success 3 2 Product Overview 4 3 Market Analysis 6 3.1 Overall Industry 6 3.2 SWOT Analysis 8 3.3 Competitor Analysis 9 3.4 Market Segmentation 11 3.5 Target Audiences 12 3.6 Market Survey 14 4 Product Strategy 19 5 Pricing Strategy 20 6 Promotion and Advertising Strategy 22 7 Place Strategy 23 8 Sales Objectives 25 9 Financial Projections 26 9.1 Financial Statements 29 9.2 Ratio Analysis 31 Appendix 33 Exhibit 1 Lotus Pond Vegetarian Restaurant Menu 33 Exhibit 2 Motivations for vegetarianism 37 Exhibit 3 Lotus Pond Vegetarian Restaurant interior design 38 References 39
Reference:	Survey conducted by China times in 1990. http://www.taiwan-panorama.com/en/show_issue.php?id=199728602018E.TXT&table1=2&h1=Travel%20and%20Leisure&h2=Food%20and%20Drink http://www.c-pon.com/gourmet/user/shop/show/7207 西門食房 http://www.civil.taichung.gov.tw/ http://media.cw.com.tw/cw/cwdata/pdf/2011cityvote.pdf Table turnover rate: how fast tables empty and fill during a shift.
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 99933019 100
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0099933019
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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