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    題名: 臺灣地區人壽保險業競爭程度之分析
    The competitiveness analysis on the life insurance industry in Taiwan
    作者: 蕭正仁
    Sio, ChengIan
    貢獻者: 蔡政憲
    蕭正仁
    Sio, ChengIan
    關鍵詞: 壽險競爭
    Panzer-Rosse 模型
    life insurance competition
    Panzer-Rosse model
    日期: 2011
    上傳時間: 2012-10-30 11:24:33 (UTC+8)
    摘要: 本篇文章目的是研究在1996 年至2004 年間,臺灣地區人壽保險業之競爭程度狀況,並希望藉以探討導致臺灣整體壽險市場經營困難的主要原因,到底是因為處於過度競爭的局面,還是受到市場經濟不景氣或政策利空等因素所影響?這些問題的探究可讓臺灣在往後金融發展政策上提供重要的參考基礎。本研究以Rosse-Panzar 非結構模型作為研究臺灣地區壽險業的競爭程度證據,發現1996年至2000 年壽險市場是處於完全競爭(PC),但2001 年至2004 年均拒絶市場存在獨占力(M)或完全競爭(PC)之虛無假設,顯示該年度為壟斷性競爭市場(MC)。
    The purpose of this paper is to examine the degree of the competition on the life insurance industry in Taiwan from 1996 to 2004 and to investigate thereason why the whole Taiwan life insurance market operates so difficultly.Perhaps it was because of the excessive competition, the economic downturn, bad policy, and some other factors? Exploration of these issues can provide an important reference on the financial development policy to Taiwan Insurance Supervisory Authority in the future. This paper use the Rosse-Panzar non-structural model as an evidence to support the result, It proved that the Taiwan life insurance market was in the perfect competition (PC) during the period of 1996 to 2000. In addition, from the year 2001 to 2004, it rejected the
    null hypothesis of monopoly power (M) and perfect competition (PC), indicating that the monopolistic competition market (MC) existed.
    參考文獻: 中文部分:
    沈中華、呂美慧(2007),「本國銀行業逐年的競爭程度及其變化之分析」,證券市場發展季刊(TSSCI),第十九卷第二期,頁119-152。
    李兆章(2004),「台灣地區壽險公司經營績效指之分析」,國立台北大學統計學系碩士論文。
    李貞慧(2006),「重新檢測台灣銀行業開放設立前後之市場結構」,私立東吳大學經濟學系碩士論文。
    張文育(2001),「台灣銀行業開放設立前後之市場結構分析」,國立台北大學經濟系碩士論文。
    許志忠(2009),「台灣壽險公司經營效率之研究――資料包絡分析法之應用」,國立臺灣科技大學財務金融碩士EMBA 論文。
    許義松(1997),「我國壽險公司經營能力分析」,逢甲大學保險學系碩士論文。
    黃介良(1998),「商業銀行市場佔有率之分析」,基層金融,32 期,59-88 頁。
    黃榮華、楊長林、童添泉(2009),「壽險業經營整合行銷績效評估模型建構之研究」,中華管理評論--國際學報,第十二卷第一期,頁1-26。
    葉澤菁(2002),「壽險業經營績效衡量指標之研究」,逢甲大學保險學系碩士論文。
    劉邦典(2006),「台灣壽險業動態策略群組之實證研究─論金改對壽險業者策略與績效之影響」,國立臺灣科技大學企業管理系碩士論文。
    英文部分:
    Bain, J. S.,(1956), “ Barriers to New Competition: Their Character and Consequences inManufacturing Industry” (Cambridge, MA:Harvard University Press).
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    Bikker, J. A. and Haaf K.(2002),“Competition, Concentration and Their Relationship: AnEmpirical Analysis of the Banking Industry,” Journal of Banking and Finance 26,
    2191-2214
    Bresnahan, T.F.(1982),“The Oligopoly Solution is Identified,” Economics Letters 10, 87-92.
    Bourke, P., (1989), “ Concentration and Other Determinants of Bank Profitability in Europe, ”North America and Australia, Journal of Banking and Finance 13, 65-79.
    Carroll, A.(1993), “An Empirical Investigation of the Structure and Performance of the Private Workers’ Compensation Market, ” Journal of Risk and Insurance 60(2) 185-207
    Cummins, J. D. , Tennyson, S. and Weiss, M. A(1999), “Consolidation and Efficiency in the US life insurance industry,” Journal of Banking & Finance 23, 325-357.
    De Bandt, O. and E. P. Davis (2000),“Competition, Contestability and Market Structure in European Banking Sectors on the Eve of EMU,”Journal of Banking and Finance 24, 1045-1066.
    Gelos, R. G. and J. Roldόs (2002), “Consolidation and Market Structure in Emerging Market Banking Systems,” IMF Working Paper, No. WP/02/186.
    Iwata, G. (1974), “Measurement of Conjectural Variations in Oligopoly,”Econometrica, 42, 947-966.
    Lerner A.P.(1934), “The Concept of Monopoly and the Measurement of Monopoly Power,” The Review of Economic Studies (1934) 1(3), 157-175
    Mason, E. S., 1939, “Price and Production Policies of Large-Scale Enterprise”, The American Economic Review 5, 61-71.
    Nathan, A. and H. Neave (1989), “Competition and Contestability in Canada’s Financial System: Empirical Results,” Canadian Journal of Economics 22, 576-594.
    Panzar, J. C. and Rosse, J. N.(1987), “Testing For “Monopoly” Equilibrium,” The Journal of Industrial Economics 4, 443-456
    Shaffer, S. (1989), “Competition in the U.S. Banking Industry, ” Economics Letters 29(4), 321-323.
    Shaffer, S. (1993), “A Test of Competition in Canadian Banking,” Journal of Money, Credit and Banking V. 25 N. 1, 49-61

    網路部分:
    財團法人保險事業發展中心: http://www.tii.org.tw/index.asp
    描述: 碩士
    國立政治大學
    風險管理與保險研究所
    99358002
    100
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0099358002
    資料類型: thesis
    顯示於類別:[風險管理與保險學系] 學位論文

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