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    政大典藏 > College of Commerce > Advanced MBA, NCCU > Theses >  Item 140.119/54612
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54612


    Title: 策略形成及執行系統之設計-以食品業為例
    Authors: 陳文慶
    Contributors: 吳安妮
    陳文慶
    Keywords: 策略形成系統
    策略執行系統
    平衡計分卡
    strategy formation system
    strategy executive system
    balanced scorecard
    Date: 2011
    Issue Date: 2012-10-30 11:25:12 (UTC+8)
    Abstract: 食品業在國內的發展受限於市場規模及通路的限制,一直無法能在業績上有所突破,加上近年來國際品牌大舉在國內市場推出新產品,一改以往以價格或是份量做為競爭的模式,讓產品逐漸走向特色化、精緻化。
    本研究個案公司在食品業深耕數十年,對於市場的劇烈轉變需有明確的策略方向及策略執行的模式。本研究運用吳安妮(2003)所提出的策略形成系統4.7.4為策略形成系統,透過各面向的分析,為個案公司做全面性的策略診斷,最後擬定出策略主軸。
    而在策略形成之後,本研究依據 Kaplan and Norton(1992)提出的平衡計分卡做為策略執行的工具,並展開策略地圖、定訂個策略議題的策略目標及未來評估的目標值。
    Reference: 于泳泓、陳依蘋,2004,平衡計分卡完全教戰守策,台北:梅霖文化
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    吳安妮,2003,平衡計分卡之精髓、範疇及整合(上),會計研究月刊,第211期(6月):45-54
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    Description: 碩士
    國立政治大學
    商管專業學院碩士學位學程(AMBA)
    99380012
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099380012
    Data Type: thesis
    Appears in Collections:[Advanced MBA, NCCU] Theses

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