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    政大典藏 > College of Commerce > International MBA > Theses >  Item 140.119/54615
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/54615


    Title: 流行口罩公司創業計畫
    Business Plan for Fashion Masks Company
    Authors: 楊佩真
    Yang, Jenny
    Contributors: 吳文傑
    Wu, Jack
    楊佩真
    Yang, Jenny
    Keywords: 流行口罩公司創業計畫
    流行
    口罩
    創業
    Business Plan for Fashion Masks Company
    Fashion
    Fashion Masks
    Business Plan
    Date: 2011
    Issue Date: 2012-10-30 11:25:25 (UTC+8)
    Abstract: 1. Executive Summary 1
    1.1. Introduction 1
    1.2. Business Concept 1
    1.3. Market 2
    1.4. Management and Organization 3
    2. Market Overview 4
    2.1. Overall Market 4
    2.2. Targeted Customers 5
    2.3. Competition 5
    3. Company Overview 7
    3.1. Company Brief 7
    3.2. Mission 7
    3.3. Key Factor of Success 7
    3.4. Product/ Service 8
    4. Marketing Plan 8
    4.1. Target Market 8
    4.2. Products 10
    4.2.1. Commuting Mask : 10
    4.2.1.1.Metro Masks : 10
    4.2.1.2.Motor Mask : 11
    4.2.2. Sports Mask : 12
    4.2.3. Seasoned/Allergy Mask 12
    4.2.4. Accessories or Tailor-made Mask : 13
    4.3. Price 14
    4.4. Place 16
    4.4.1. On-line shop store : 16
    4.4.2. Store in high shopping area : 18
    4.5. Promotion 19
    4.5.1. Advertisement : 19
    4.5.2. Internet Marketing : 20
    4.5.2.1.Public Relations : 20
    4.5.2.2.On-line advertisement : 20
    5. Management and Organization 21
    5.1. Key Personnel Resource 21
    5.2. Human Resource Management Strategy 22
    6. Financial Plan 23
    6.1. Source of Funds 23
    6.2. Revenue Forecast 24
    6.3. Project Cash Flow Statement 25
    6.4. Project Income Statement 26
    6.5. Breakeven Analysis 27
    6.6. Project Balance Sheet 28
    Appendix 30
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933024
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933024
    Data Type: thesis
    Appears in Collections:[International MBA] Theses

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