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Analysis of visual elements for logo design
Chen, Po Ming
Liao, Wen Hung
Chen, Po Ming
|Issue Date: ||2012-10-30 14:01:30 (UTC+8)|
A logo is a mark composed of graph or a combination of text and graph. Typical visual elements in a logo design such as layout, shape, color (foreground and background), composition, and typeface. The graphical mark can exhibit interesting properties by mixing the elements in creative ways.
Most previous researches regarding the role of visual elements in logo design are of qualitative nature. In this thesis, we propose to incorporate visual feature extraction and analysis algorithms commonly utilized in computer vision to compute proper index and investigate key visual elements in logo design, including complexity, harmony and repetition.
After analyzing large amount of logos collected from the internet, we find out that most logos are of low complexity, high balance and exhibit some degree of repetition. We propose a new measure of “distinctiveness” and investigate its relationship with to the aforementioned properties. We hope that the results obtained in thesis serve as a catalyst to motivate further research in applying computer vision methods to the area of aesthetics and design.
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|Source URI: ||http://thesis.lib.nccu.edu.tw/record/#G0099753013|
|Data Type: ||thesis|
|Appears in Collections:||[資訊科學系] 學位論文|
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