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    政大機構典藏 > 理學院 > 資訊科學系 > 學位論文 >  Item 140.119/54865
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/54865

    Title: 商標設計之視覺元素分析
    Analysis of visual elements for logo design
    Authors: 陳柏銘
    Chen, Po Ming
    Contributors: 廖文宏
    Liao, Wen Hung
    Chen, Po Ming
    Keywords: 商標設計
    Logo Design
    Visual Factor
    Image Analysis
    Date: 2011
    Issue Date: 2012-10-30 14:01:30 (UTC+8)
    Abstract: 商標是一種藉由圖像或是混和圖像與文字存在的標誌,經由特定的符號或是顏色所組成,利用圖像的組成、配置、形狀、顏色、混合、字體、字體顏色等視覺元素將會帶給人們不同的視覺感受。
    A logo is a mark composed of graph or a combination of text and graph. Typical visual elements in a logo design such as layout, shape, color (foreground and background), composition, and typeface. The graphical mark can exhibit interesting properties by mixing the elements in creative ways.
    Most previous researches regarding the role of visual elements in logo design are of qualitative nature. In this thesis, we propose to incorporate visual feature extraction and analysis algorithms commonly utilized in computer vision to compute proper index and investigate key visual elements in logo design, including complexity, harmony and repetition.
    After analyzing large amount of logos collected from the internet, we find out that most logos are of low complexity, high balance and exhibit some degree of repetition. We propose a new measure of “distinctiveness” and investigate its relationship with to the aforementioned properties. We hope that the results obtained in thesis serve as a catalyst to motivate further research in applying computer vision methods to the area of aesthetics and design.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099753013
    Data Type: thesis
    Appears in Collections:[資訊科學系] 學位論文

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