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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/55020


    Title: 德式簡約輕食吧在台灣營運企劃書
    Business plan for German light food bar in Taiwan
    Authors: 吳德光
    Alex Wu
    Contributors: 吳文傑
    Jack Wu
    吳德光
    Alex Wu
    Keywords: 德式簡約輕食吧在台灣營運企劃書
    德式
    輕食吧
    簡約輕食吧
    在台灣
    營運企劃書
    Business plan for German light food bar in Taiwan
    Business plan
    German light food bar
    light food
    in Taiwan
    Date: 2011
    Issue Date: 2012-10-30 15:20:23 (UTC+8)
    Abstract: 德式簡約輕食吧在台灣營運企劃書
    TABLE OF CONTENTS
    1 EXECUTIVE SUMMARY 1
    1.1 THE SERVICES 1
    1.2 FINANCING 1
    1.3 MISSION STATEMENT 2
    1.4 MANAGEMENT TEAM 2
    1.5 SALES FORECASTS 2
    1.6 EXPANSION PLAN 4
    2 COMPANY AND FINANCING SUMMARY 5
    2.1 REGISTERED NAME AND CORPORATE STRUCTURE 5
    2.2 REQUIRED FUNDS 5
    2.3 INVESTOR EQUITY 6
    2.4 MANAGEMENT EQUITY 6
    2.5 EXPAND STRATEGY—CHAIN STORE 7
    3 PRODUCTS AND SERVICES 8
    3.1 PRODUCT ITEMS 8
    3.2 SERVICE DIFFERENTIATION 10
    3.3 SUPPLY CHAIN 11
    4 STRATEGIC AND MARKET ANALYSIS 11
    4.1 ECONOMIC OUTLOOK 11
    4.2 INDUSTRY ANALYSIS 12
    4.3 CUSTOMER PROFILE 15
    4.4 COMPETITION 16
    5 MARKETING PLAN 17
    5.1 MARKETING OBJECTIVES 17
    5.2 MARKETING STRATEGIES 17
    5.3 PLACING 18
    5.4 PRICING 19
    5.5 SWOT 21
    6 ORGANIZATIONAL PLAN AND PERSONNEL SUMMARY 23
    6.1 CORPORATE & CHAIN STORE ORGANIZATION 23
    6.2 STORE BUDGET 24
    7 FINANCIAL PLAN 26
    7.1 UNDERLYING ASSUMPTIONS 26
    7.2 SENSITIVITY ANALYSIS 26
    7.3 SOURCE OF FUNDS 26
    7.4 GENERAL ASSUMPTIONS 27
    7.5 PROFIT AND LOSS STATEMENTS 27
    7.6 CASH FLOW ANALYSIS 28
    7.8 BREAKEVEN ANALYSIS 31
    7.9 BUSINESS RATIOS 32
    8 APPENDIX 33
    APPENDIX 1. A&A GERMAN LIGHT LOGO 33
    APPENDIX 2. PRETZEL KNOWN AS BREZEL IN GERMAN 33
    APPENDIX 3. LEGERKASE KNOWN AS LEBERKÄSE IN GERMAN 34
    APPENDIX 4. WEISSWURST KNOWN AS WEIßWURST IN GERMAN 34
    APPENDIX 5. SPEZI 35
    APPENDIX 6. BANANA BEER 35
    APPENDIX 7. FRESH AND VARIETY 36
    APPENDIX 8. KITCHEN FOR EVERYBODY 36
    APPENDIX 9. WAYS TO EAT LIKE GERMAN 37
    10 REFERENCES 38
    Reference: 1. Sonnentor Café; Available : https://www.facebook.com/Sonnentor.Cafe.tw1?sk=app_11007063052

    2. Ministry of Finance, R.O.C. ;Available: http://www.mof.gov.tw/mp.asp?mp=1

    3. Taiwan Chain Stores and Franchise Association, TCFA; Available: http://www.tcfa.org.tw/

    4. Directorate-General of Budget, Accounting and Statistics, Executive Yuan, R.O.C. Taiwan; Available: http://www.dgbas.gov.tw/mp.asp?mp=1

    5. Taiwan Environmental Information Center; Available: http://e-info.org.tw/node/33093

    6. Boost your profitability in a sustainable way; Available: www.navetti.com

    7. Become Taiwanese Market Developer of the Global CAR WASH Leader; Available: www.prontowash.com

    8. Samples of Business Plans: There are some Free Samples of Business Plans for you to look at. Available: www.businessplan.journal.com

    9. Macdonald`s Gourmet Burgers. Available: www.MacdonaldsGourmetBurgers.com

    10. Great free low cost marketing resources article source: http://EzineArticles.com/?expert=Ian_Macdonald
    Description: 碩士
    國立政治大學
    國際經營管理英語碩士學位學程(IMBA)
    99933011
    100
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0999330111
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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