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Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/57012
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| Title: | HonYa網路日文書店
HonYa :A Business Plan for Internet Japanese Book Store |
| Authors: | 呂宣誼
Lu, Jasmine |
| Contributors: | 何小台
Ho, Chester
呂宣誼
Lu, Jasmine |
| Keywords: | 網路書店
日文
Business Plan
Internet Book Store
Japanese |
| Date: | 2012 |
| Issue Date: | 2013-03-01 09:22:46 (UTC+8) |
| Abstract: | Japan HonYa is a on-line web company specializing in book, company product include fiction, magazine, dictionary, test book (Language test book), Newspaper, child book and professional book. Our mission and vision is to provide excellent service in knowledge sharing field.
We plan to target following 5 types of consumers but not limited.
Taiwanese who is learning or interested in Japanese.
Japanese who is working or studying in Taiwan.
Japanese’s family who is living in Taiwan.
Students who is preparing Japanese language test.
Office man & office lady who is working in Japanese company.
Our low cost and more product combination strategy make us very competitive, no Taiwanese or Japanese book stores can provide such low cost or same service with us so far. We use online channel to market and distribute our products because online service serve the need of both low in cost and high efficiency in reaching our target customers. For the book you want, just click and pay, no need to carry heavy books by yourself.
Since we have quiet reachable profit rate around 35% ~ 30%, we estimate this business break even in the 1st year and turn profitable in the 2nd and 3rd year.
Executive Summary 1
1. Company Profile 2
1.1. Company Name 2
1.2. Company Vision 2
1.3. Strategy 2
1.4. Company Partnership 2
2. Product Category 3
3. Market Survey & Analysis 4
3.1. The purpose to do the questionnaire 4
3.2. Content of questionnaire 4
3.3. Survey result & analysis 8
4. Target Customer 12
5. SWOT Analysis 13
6. 5P Analysis 14
6.1. Product 14
6.2. Promotion 15
6.3. Package 15
6.4. Place 15
6.5. Price 16
7. Web-site Design Idea 17
8. Financial Plan 20
8.1. Cost & Profit Structure 20
8.2. Projected Balance Sheet 21
8.3. Projected Forecast /Revenue 22
9. Conclusion 24
Reference 25 |
| Reference: | 1. http://www.junkudo.tw/
2. Marcus Buckingham and Curt Coffman “First, Break all the rules” 1999
3. http://www.kinokuniya.com.tw/
4. 大新書局 “商談ビジネス” June 1999
5. http://bookstore.yamasetw.com/
6. 中央公論新社“日本の経済”伊藤修 May, 2007
7. http://www.amazon.com/gp/
8. 七賢 –“インタ－ネット・ビジネスを成功に導く法的ガイドブッ” May, 1998.
9. http://www.books.com.tw/
10. 日経ＢＰ 社“インターネット・マーケティングの鉄則―サイトにお客を引きつける１０の原則・１５の心得” May, 1997.
11. Questionnaire for market survey |
| Description: | 碩士
國立政治大學
國際經營管理英語碩士學位學程(IMBA)
98933016
101 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098933016 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營管理英語碩士學程IMBA] 學位論文
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