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    Title: 銷售模式對商用不動產價格之影響 ─以台北市辦公室為例
    The Influences of Sales Mode on Commercial Real Estate Price: Evidence from Offices in Taipei City
    Authors: 方劭元
    Contributors: 陳奉瑤
    方劭元
    Keywords: 銷售模式
    商用不動產
    辦公室
    拍賣
    Date: 2012
    Issue Date: 2013-04-01 14:40:26 (UTC+8)
    Abstract: 不動產銷售模式可區分為兩種:議價銷售和拍賣銷售。關於兩種銷售模式間的價格差異,國內外已有不少研究,但在研究對象的選擇上集中在住宅市場,於商用不動產市場之討論則相對匱乏。而近年來在國內的商用不動產市場,拍賣銷售之使用已越來越廣泛,其交易量不但超過議價銷售,且銷售價格亦有屢創新高的現象。尤其商用不動產往往具有大面積、高總價的特性,如銷售模式不同對於商用不動產價格確有影響,則銷售總價就可能產生巨大的落差,對賣方之收益影響甚巨。此外,對不動產估價師而言,拍賣銷售案例因取得容易而經常被使用,但如不能區分銷售模式對不動產價格之影響,並給予合適的價格調整率,則可能導致對不動產價格之誤判。因此,了解不同銷售模式對於商用不動產價格是否有影響,實有其必要性。
    本研究以台北市辦公室為研究對象,探討銷售模式對商用不動產價格之影響,以及不動產特性和拍賣競爭因素對拍賣價格的影響。實證結果顯示,採用拍賣銷售之辦公室,價格較議價銷售辦公室溢價約8.59%。而區位較佳、屋齡較新及全棟成交之辦公大樓,拍賣溢價效果則更為明顯。另外,標單數量對拍賣銷售價格亦具有顯著的影響;標單數量每增加1封,拍賣銷售價格將增加1.28%。故對賣方而言,在市場景氣階段或持有不動產品質較佳的情況下,可採用拍賣銷售以增加獲利;並可委託專業商仲公司協助行銷,以促使更多的潛在購買者參與投標。買方可視拍賣不動產的條件提高競標價格以增加得標機率,但亦應注意投資報酬率要求,避免落入嬴者詛咒之陷阱。最後,對不動產估價師而言,在採用拍賣案例時應考量市場景氣變動、不動產產品特性及拍賣過程中的競爭情況,決定適當的情況調整率,以避免估價結果之誤判。
    Reference: 一、中文部分
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    17. 廖仲仁、張金鶚,2009,「景氣期間購屋市場機制選擇及拍賣市場折價效果之再檢視」,『住宅學報』,18(1):1-21。
    18. 趙子鑫,2002,『法拍屋價格決定因素之研究-以台北巿之中小型住宅為例』,台北大學企業管理學系研究所碩士論文。
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    Description: 碩士
    國立政治大學
    地政研究所
    97923005
    101
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097923005
    Data Type: thesis
    Appears in Collections:[地政學系] 學位論文

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