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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/58299

    Title: 開放式創新:傳統報業的挑戰與回應
    Open Innovation:The Challenge and Response of Traditional Newspaper Industry
    Authors: 楊純芳
    Yang, Chun Fang
    Contributors: 蕭瑞麟
    Hsiao, Ruey Lin
    Yang, Chun Fang
    Keywords: 傳統報業
    traditional newspaper
    media innovation
    open innovation
    content innovation
    carrier innovation
    business model innovation
    Date: 2012
    Issue Date: 2013-06-03 11:06:37 (UTC+8)
    Abstract: 網路媒體與行動科技正急遽催化傳統報業,使傳統報業發生結構性變革。在資源缺乏與科技劣勢下,傳統報業如何巧妙運用外部資源,進行媒體的內容、載體與商業模式創新?本研究特別選取國內知名的Peopo公民新聞平台、國家地理頻道、2008年美國新聞獎普立茲專題報導獎(feature writing)得獎作品《早餐前的珍珠(Pearls Before Breakfast)》、壹傳媒動畫公司、以及曜越科技等五個案例,分析每個案例所面對的制約,以及他們在內容、載體、與商業模式上的開放式創新作法。
    New media and mobile technology are transforming traditional newspapers. Under resource constraints and technology disadvantages, how traditional newspapers innovate the contents, the media channels and business models by leveraging outside resources? This research select five cases to illustrate new open media innovation, including the Peopo citizen news platform, National Geographic Channel, one outstanding Pulitzer feature writing prize – Pearls Before Breakfast, Next Media Animation, and Thermaltake.
    In theoretical implication, we find out five specific open innovation principles: open by energizing social capital, open by investing local media, open by leveraging design capability, open by IP management, and open by managing community. In practical implication, we reflect how traditional newspapers can learn from these cases to innovate their content, carriers and business models.
    Reference: 一、英文文獻
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    Chesbrough, H. 2012. GE's ecomagination Challenge: AN EXPERIMENT IN OPEN INNOVATION. California Management Review, 54(3): 140-154.
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    行政院新聞局. 2007. 全球競爭時代台灣影視媒體發展的策略與政策規劃.

    Washington Post.com, Pearls Before Breakfast, http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040401721.html
    Washington Post.com, Live Discussion with Post Magazine writers, Too Busy to Stop and Hear the Music, http://www.washingtonpost.com/wp-dyn/content/discussion/2007/04/06/DI2007040601228.html
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099359003
    Data Type: thesis
    Appears in Collections:[Graduate Institute of Technology and Innovation Management] Theses

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