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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58680

    Title: Abraham Academic Academy 國際語言學院企業計劃
    Abraham Academic Academy Business Plan
    Authors: 蔣友文
    Vatougios, John
    Contributors: 何小台
    Ho, Chester
    Vatougios, John
    Keywords: 企業計劃
    Business Plan
    Date: 2012
    Issue Date: 2013-07-01 17:11:09 (UTC+8)
    Abstract: The intention of this business plan is to outline the creation of an internationally recognized education institute through its franchise of a world class set of chain schools that specializes in both supplementing a host country`s national curriculum (cram school) and providing foreign language courses (language center).

    The consumer-side of this education institute will focus on the provision of its curricula, programs, products and services to pre-university ages and levels (PK-Grade 12) through the development of kindergarten, elementary, and middle schools and junior and senior level high schools. The franchiser-side of the business will focus on the provision of everything needed by a school to ensure that a franchisee can be customer centric with the consumer-side running at optimum efficiency and the lowest possible cost structure.

    Abraham Academic Academy is the Brand name of this education institution. It will function as the head-office and be responsible for the franchising obligations; franchising, curriculum and network development; and consultation, customer relation and student services development. All businesses and schools that operate within the franchise will adopt a portion of the name. For example, Abraham Academic Academy Kindergarten, Abraham’s Elementary Language Academy, Abraham Academic Academy Junior High School, Abraham’s Senior High Language Academy, Abraham Academic Academy Consultation Services and Abraham’s Student Services.

    Abraham Academic Academy plans to own and operate some of its own schools as well as sell franchises. In terms of the chain`s local growth and expansion plans, Abraham Academic Academy has organic and aggressive models that are interlaced. A point of interest is the Abraham Academic Academy view on education in this chain school era, which explains their focus on acquiring bankrupt and struggling schools and bringing into the brand small, local, independently run schools with the promise of a brighter tomorrow through our network.

    Local for Abraham Academic Academy means Taiwan. We are going to begin our focus on Asia by starting operations in Taiwan. Our flagship school is to be located in a suburb of Taipei and will initially consist of kindergarten and elementary grade (1-6) school programs.

    The local curriculum of a specific school will be based on the public and private schools that exist in the vicinity of that Abraham Academic Academy school, which the majority of our students are expected to attend. Initially, our language program will only focus on the English language and its curriculum will parallel the Western K-12 systems used in Canada, America, and Australia. Our language curriculum will also embrace elements of the British and European education system encompassed in the international baccalaureate program.

    By having our language program focus on the Western K-12 system, we are in essence providing a service that is only available in a few of the elite schools in a Non-native English speaking country. The current vision of English as a second language (ESL) that is embraced by most language schools is very limited to a recreational sense of the language and is missing two important and practical applications that are crucial to a student’s development. First, to support a student, who in the future might make the transition to an overseas school through the provision of important knowledge already taught to local students there. Second, to provide a unique international view of the world to a student through subject matter that is neglected in both non-native English speaking national curricula and standard language school programs.

    Internationally, Abraham Academic Academy plans to expand from its base of operations in Taiwan by proceeding to China. From China we plan to begin going south into Vietnam and north into South Korea. By this time we expect to bring the Chinese Language into our language schools curricula. The world already recognizes that China will be an economic powerhouse by 2030, and trends already exhibit that Chinese language acquisition will become important in the future. Our intention is to utilize the schools in our network in Taiwan and China to obtain Chinese teachers and managers. We will provide our Chinese teachers with an exchange program and groom managers to either own or temporarily run schools in the new countries while implementing the Chinese language programs there.

    For the purposes of this business plan we intend to go over the long-term aspects of building the Abraham Academic Academy franchise, but focus on the immediate short-term opening of the kindergarten school.
    Reference: Article: Altabach P., (1998) "Internationalize American Higher Education? Not Exactly" in Change, New Rochelle, 30(4), 36-39.

    Article: Ball S. (1998) "Big Policies / Small World: An Introduction to International Perspectives in Education Policy", in Comparative Education, 34(2), 119-130.

    Article: Jones P.,(1998), "Globalisation and Internationalism: Democratic Prospects for World Education", in Comparative Education, 34(2), 143-155.

    Article: Blumenthal P. eds (1996), Academic Mobility in a Changing World: Regional and Global Trends, Pennsylvania: Jessica Kingsley Publishers.

    Article: Peng M., English-Teaching Policy Sparks Storm of Controversy, Taiwan Journal 02/27/2004.

    Article: Fathman, A. (1975). “The Relationship Between Age and Second Language Ability.” in Language Learning, 25, 245-253.

    Article: Wachob, P. (1995). “Taiwan Cram School in the Twenty-First Century.” in The Fourth International Symposium on English Teaching, 527-541.

    Article: Early Childhood Research and Practice Journal (2004) Vol.6, No.2, 1-17, [Online] Available: http://ecrp.uiuc.edu/v6n2/beckert.html.[Accessed February 2013]

    Article: Council on Education Reform (1996). in The General Consultation Report for Education Reform, Taipei: the author.

    Article: Huang, V. (2009). “Big Business in Child’s Play.” Taiwan Review. [Online] Available: http://taiwanreview.nat.gov.tw/ct.asp?xItem=50325&CtNode=1362. [Accessed December 2012]

    Article: Jefferson, S. (2008). Cramming Knowledge in Taiwan. Us-China Today. [Online] Available: http://www.uschina.usc.edu/w_usct/showrticle.aspx?articleID=11164&Aspx. [Accessed January 2013]

    Article: Annual Meeting of the Comparative and International Education Society (2001). Dilemmas of Education Reform in Taiwan: Internationalization or Localization?
    Taipei:Professor Shen-Keng Yang, Ph.D.

    Article (Journal/Research): I-Fang Lee, Global and Local Problematics of Vouchers: An Example of Educational Reform Discourse towards Education for All, “Hong Kong Institute of Education”, [Online] Available: http://journals.sfu.ca/iccps/index.php/childhoods/article/viewFile/15/19 [Accessed January 2013]

    Article (Journal/Research): Lin, Chin-Chiang (1996). An analysis of trends in educational development in the R. O. C., in Chinese Comparative Education Society-Taipei (ed.) Educational Reform: From Tradition to Postmodernity, Taipei: Shih Ta Publishers Company, 15-38.

    Article (Journal/Research): Kuo, Wei-fan(1996). Education reform in Taiwan, R. O. C. in Comparative Education Society-Taipei (ed.) Educational Reform: From Tradition to Postmodernity, Taipei: Shih Ta Publishers Company, 3-13.

    Bankrupt/Auction Schools: http://www.inputking.twmail.net/index.asp

    Bankrupt/Auction Schools: http://www.ypnet.com.tw/top/kind/top02.html

    Bankrupt/Auction Schools: http://www.ethi.com.tw/vip20.htm

    Classifieds Website: http://www.591.com.tw/

    Government: 2011-2012 Education in Taiwan Report “Taiwan Ministry of Education” [Online] Available: http://english.moe.gov.tw/public/Attachment/1113011175371.pdf [Accessed February 2013]

    Government: Department of Educational Affairs of Government-General of Formosa, (1916), A Review of Educational work in Formosa.

    Government: The Kindergarten Program “Ontario Ministry of Education” Online Available: http://edu.gov.on.ca/eng/curriculum/elementary/kindercurrb.pdf [Accessed December 2012]

    Government: Ministry of Economic Affairs; http://www.moea.gov.tw/Mns/english/content/ContentLink2.aspx?menu_id=213

    Government: Council for Economic Planning and Development; http://www.cepd.gov.tw/encontent/m1.aspx?sNo=0012353

    Government: Ministry of Education; http://english.moe.gov.tw/mp.asp?mp=2

    Government: Executive Yuan Major Policy; http://www.ey.gov.tw/mp?mp=1

    Government: National File Index; http://near.archives.gov.tw/

    Government: Chi-Peng Chiu and SueChun Wei, Child Care Friendly Policies and Integration of ECEC in Taiwan, International Journal of Child Care and Education Policy, 2011, Vol.5, No.2, 1-19, [Online] Available: http://www.kicce.re.kr/upload/bbs_journal/2011121609400700660_01.pdf [Accessed February 2012]

    Government: Tourism Bureau – Summer Camps; http://www.admin.taiwan.net.tw.indexc.asp

    Government: Ministry of Education, Republic of China (Taiwan), English Teaching Achieves Remarkable Results. [Online] Available http://english.moe.gov.tw/ct.asp?xItem=472, 2010 [Accessed April 2013]

    Real-estate company: YungChing; 永慶房屋 http://www.yungching.com.tw/

    Real-estate company: Century 21; 21世紀不動產 http://www.century21.com.tw/

    Real-estate company: H&B Housing (part of H&B Business Group); 住商不動http://www.hbhousing.com.tw/

    Real-estate company: SinYi Reality; 信義房屋 http://www.sinyi.com.tw/

    Real-estate company: China Trust Real Estate Company; 中信房屋 http://www.cthouse.com.tw/

    Real-estate company: Taiwan Reality; 台灣房屋 http://www.twhg.com.tw/

    School/Fee Website: http://www.taipeieuropeanschool.com/

    School/Fee Website: http://www.tas.edu.tw/

    School/Fee Website: http://www.theswissschool.com/TrilingualEducation.html

    School/Fee Website: http://www.kcbs.ntpc.edu.tw/en/about_aboutus.html

    School/Fee Website: http://www.chocolates.com.tw/

    School/Fee Website: http://www.babyhome.com.tw/

    School/Fee Website: http://www.doe.taipei.gov.tw/
    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0099933054
    Data Type: thesis
    Appears in Collections:[國際經營管理英語碩士學程IMBA] 學位論文

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