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政大機構典藏 > 商學院 > 國際經營管理英語碩士學程IMBA > 學位論文 > Item 140.119/58955

Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/58955

Title:	智慧型手機短暫但暗潮洶湧的發展史 The short but turbulent history of the smartphone industry
Authors:	湯瑪士 Hasinski, Tomasz
Contributors:	吳文傑 Wu, Jack 湯瑪士 Hasinski, Tomasz
Keywords:	智慧型手機個案研究 smartphone case study
Date:	2012
Issue Date:	2013-07-22 16:49:29 (UTC+8)
Abstract:	This case study tells the story of the smartphone market from the perspective of HTC, one of the manufacturers, who has been there from the beginning of the modern smartphone era. The case study is divided into the following sections: I. HTC Growth – We start by looking at the early history of the smartphone and HTC’s role as a trailblazer. It describes the first mover advantages, which helped HTC rise from obscurity into a significant player in the market. II. Market Changed – Next we examine how established electronics players enter a ripening market and quickly carve out majority of the market share for them. III. Key HTC Problems – Here we investigate some of the critical challenges faced by a smaller, less known player in the smartphone market. IV. HTC’s Options Today – We end by reviewing the current status of HTC in the smartphone market and the options available to it going forward. Overview 1 1. HTC Growth – Stepping Out of the Shadows 2 2. Market Changed – Meet the Grown Up Companies 9 3. Problems at HTC – Looking Beneath the Surface 11 4. HTC Today 17
Description:	碩士國立政治大學國際經營管理英語碩士學位學程(IMBA) 96933036 101
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0096933036
Data Type:	thesis
Appears in Collections:	[國際經營管理英語碩士學程IMBA] 學位論文

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