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政大機構典藏 > 社會科學學院 > 亞太研究英語博/碩士學位學程(IDAS/IMAS) > 學位論文 > Item 140.119/59609

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Title:	大陸觀光客影響－從臺灣觀光產業角度 Implications of outbound Chinese tourism - A perspective from Taiwan`s tourism industries
Authors:	杜馬修 Matthias Franziskus Durrer
Contributors:	莊奕琦 Chuang, Yih Chyi 杜馬修 Matthias Franziskus Durrer
Keywords:	臺灣觀光產業大陸觀光客兩岸消費者行為政策建議品質 Taiwan tourism industries Chinese outbound tourism cross-strait consumer behavior policy recommendations quality
Date:	2012
Issue Date:	2013-09-02 17:41:00 (UTC+8)
Abstract:	Taiwan’s tourism has slowly been increasing over the years, which manifested itself in the higher numbers of tourist arrivals on the island. As in 2008 the tourism authorities’ objective to double the incoming tourist arrivals in the wake of its 21st century strategy to develop tourism as a major industry had not been met, Taiwan’s new government opened up to Chinese tourism. With almost annual increases in Chinese daily limits, mainland tourists rapidly became the major source of inbound tourism to Taiwan, and consequently also of additional income to the economy. Despite these benefits however, Taiwan’s tourism capacities have been stated to show difficulties in accommodating this new massive increase in tourists, which has been stated by the media to have led to a decrease of Taiwan’s tourism quality. At the lack of a comprehensive study on the implications of Chinese tourism to Taiwan, this thesis thus contributes to the current state of research through the analysis of Chinese visitors’ positive and negative effects in terms of the 9 different tourism industries of transportation, accommodation, food service, attractions, travel services, retail, health sector, agriculture and cultural and creative industries in Taiwan as defined within this thesis. In a second part, a consumer behavior analysis on secondary data and expert interviews have been conducted as quantitative and qualitative support of the findings. As a secondary objective, this study tries to derive some policy recommendations on how to improve the overall quality of Taiwan’s tourism environment, and attract more international tourists to the island.
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Description:	碩士國立政治大學亞太研究英語碩士學位學程(IMAS) 100926036 101
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