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    Title: 運用製造服務化建構加值服務創新模式之研究─以製造商為例
    Study of adopting servitization of manufacturing to build up services innovation value adding model for manufacturing firms
    Authors: 陳萬來
    Chen, Wan Lai
    Contributors: 于卓民
    郭炳伸

    Yu, C.M.
    Kuo, B.S.

    陳萬來
    Chen, Wan Lai
    Keywords: 製造服務化
    加值服務創新
    製造業
    Date: 2010
    Issue Date: 2013-09-05 14:01:26 (UTC+8)
    Abstract: 勞力成本驟升與新興市場崛起,使得台灣傳統製造業面臨成本劣勢而漸失代工競爭力,加上顧客需求的不斷變化與產品及服務日益同質,更形成產業邊界的模糊化,更造成製造業服務化成為目前傳統製造業轉型的主要方向。儘管如此,雖然製造服務化已為傳統製造業轉型最重要的議題之一,然回顧過去文獻可以發現,實務界在面對如何建構製造服務化上,明顯缺乏明確的模式可以參考。
    本研究旨在探討製造服務化與加值服務創新模式之建構,並分析製造服務化對廠商進行加值服務創新績效的影響,透過回顧過去製造服務化與加值服務創新之相關文獻,以建構製造服務化與加值服務創新之理論模型,並藉由個案研究法,深入剖析國內一家成功由傳統製造業轉型製造服務化並在加值服務創新作為上有顯著績效之標竿廠商,以瞭解該公司在製造服務化的推動邏輯及在推動製造服務化後,對公司在產品力與服務力的提升情形,並瞭解該公司在加值服務創新的具體思維,藉以提出製造服務化的建構模式及製造服務化對加值創新服務之影響,冀對業者在未來發展製造服務化策略時,提供轉型或發展模式之參考。
    結果發現,製造服務化之內涵包含有客製化、價值化,以及整合化三個構面,企業可藉由資源建構、能力形塑,以及機制建置等三個面向來有效落實製造服務化之工作,而加值服務創新之模式建構上,企業可依循服務情境設計、功能制定、流程藍圖展開、規格產出之服務模式建構之方式來加以推動。最後,本研究個案分析結果指出,製造業者之製造服務化程度會正向影響廠商的產品力與服務力,而提升加值服務創新之績效。
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    Description: 碩士
    國立政治大學
    經營管理碩士學程(EMBA)
    97932019
    99
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0097932019
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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