資料載入中.....
|
請使用永久網址來引用或連結此文件:
https://nccur.lib.nccu.edu.tw/handle/140.119/60528
|
| 題名: | 以社會資本探討虛擬社群成員交流互動行為特性–Facebook與Mobile01之初探
A study of interaction behavior between members in virtual community based on social capital–focusing on facebook and mobile01 |
| 作者: | 吳銘峻
Wu, Ming Chun |
| 貢獻者: | 邱志聖
溫偉任
吳銘峻
Wu, Ming Chun |
| 關鍵詞: | 虛擬社群
社會資本
資訊分享交流
討論互動
Facebook
Mobile01
Virtual Community
Social Capital
information sharing
social interactions
Facebook
Mobile01 |
| 日期: | 2010 |
| 上傳時間: | 2013-09-05 16:50:15 (UTC+8) |
| 摘要: | 隨著網際網路的發展，人們花費更多時間群聚在網路空間裡活動，實體社群
的概念也因此延伸至虛擬網路中。在網路空間瀏覽時，可以看到相當多主題和性
質不盡相同的線上虛擬社群，例如：提供人們交誼聯繫的社群、或是以論壇討論
形式存在，讓人們對共同的興趣討論和分享資訊的帄台。其中，資訊瀏覽和分享
的交流以及人際往來討論的互動，是網友參與虛擬社群的核心活動，故不論對哪
種虛擬社群來說，擁有一個良好的資訊交流和互動環境是相當重要的，也成員社
群經營者關心的問題。
本研究以探究社會群體活動特性的社會資本為基礎，將過去學者所定義的社會資本三構面：認知面（cognitive dimension）、結構面（structural dimension）、關係面（relational dimension），應用至虛擬社群成員交流互動的參與行為探討，並選擇在台灣具有代表性的虛擬社群–Facebook 和Mobile01 作為研究對象，Facebook 是讓參與成員和朋友維持社交友誼的社群，Mobile01 則是讓對相同主題有興趣的成員一起交流討論的社群，兩個虛擬社群主要內容和群聚成員參與的動機和目的都不盡相同，各代表了不同性質種類的虛擬社群。研究結果發現不同構面的社會資本對於成員在社群內交流互動的參與行為有不同程度的影響，而不同性質的虛擬社群在同一構面的社會資本下對於參與成員的行為債向也會有不同程度的影響。
With the rapid development of internet, much more people have spent much more time surfing through internet. The concept of community in the real life also extends to the virtual network. There are so many kinds of virtual community in the virtual network space that it provide different content and benefit for members, including social contacts and common topic discussion. Actually, the information sharing and interpersonal social interactions are the core activities for members in the virtual communities. Therefore, it is important to form a good environment in the virtual communities.
This research uses social capital, constituting cognitive dimension, structural dimension and relational dimension, to examine the behavior of members in virtual communities. We choose two different types of virtual community, Facebook and Mobile01, as our sampling source. Facebook provides members to stay in touch with their friends, and Mobile01 provides members to discuss common topic of conversation and interest. Therefore, members in these virtual community have different purpose and motivation. The results found that different social capital can influence members’ behavior in different ways. Also, different types of virtual communities can influence members’ behavior in different ways through the same social capital dimension. |
| 參考文獻: | 中文部份
朱國明（2007），網路社群社會資本與成員間助人行為研究，資訊管理學報，14(2)，169-202。
林南（2001），林佑聖、葉欣怡譯，社會資本，台北：弘智文化。
李郁文（2001），團體動力學 : 群體動力的理論、實務與研究，台北：桂冠。
邱志聖（2010），策略行銷分析：架構與實務應用，台北，智勝文化。
周冠中、郭美懿和蘇筱媛（2001），電子商務挑戰N世代商機，台北：博碩文化。
吳壽進（2009），虛擬社群成員互動過程之研究：個人認知與社會影響之整合觀點，博士論文，國立台北大學企業管理學系。
徐光國（1996），社會心理學，台北：五南圖書。
曾真真、黃經智（2004）虛擬社群之社會資本對資訊使用意願之影響，中華管理評論，7(2)，63-76.
陳靖旻（2008），影響虛擬社群成員知識分享因素之探討－社會資本理論觀點，碩士論文，國立中央大學資訊管理研究所。
英文部份
Adler, P. S., & Kwon, S.-W. (2002). Social Capital: Prospects for a New Concept. The Academy of Management Review, 27(1), 17-40.
Adler, R. P., & Christopher, A. J. (1998). Internet community primer overview and business opportunities. Internet Community Primer.
Arndt, J. (1967). Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research, 4(3), 291-295.
Bergami, M., & Bagozzi, R. P. (2000). Self categorization, affective commitment and group self esteem as distinct aspects of social identity in the organization. British Journal of Social Psychology, 39(4), 555-577.
Berlo, D. K., Lemert, J. B., & Mertz, R. J. (1969). Dimensions for evaluating the acceptability of message sources. Public Opinion Quarterly, 33(4), 563.
Birnbaum, M. H., & Stegner, S. E. (1979). Source credibility in social judgment: Bias, expertise, and the judge`s point of view. Journal of Personality and Social Psychology, 37(1), 48.
Blanchard, A., & Horan, T. (1998). Virtual communities and social capital. Social Science Computer Review, 16(3), 293.
Blau, P. M. (1986). Exchange and power in social life: Transaction Publishers.
Bock, G. W., Zmud, R. W., Kim, Y. G., & Lee, J. N. (2005). Behavioral intention formation in knowledge sharing: Examining the roles of extrinsic motivators, social-psychological forces, and organizational climate. Mis Quarterly, 29(1), 87-111.
Bourdieu, P., & Richardson, J. G. (1986). Handbook of Theory and Research for the Sociology of Education. Handbook of theory and research for the sociology of education.
Brown, J., Broderick, A. J., & Lee, N. (2007). Word of mouth communication within online communities: Conceptualizing the online social network. Journal of interactive marketing, 21(3), 2-20.
Brown, J. J., & Reingen, P. H. (1987). Social Ties and Word-of-Mouth Referral Behavior. The Journal of Consumer Research, 14(3), 350-362.
Buda, R., & Zhang, Y. (2000). Consumer product evaluation: the interactive effect of message framing, presentation order, and source credibility. Journal of Product & Brand Management, 9(4), 229-242.
Burt, R. (1992). Structural Holes: The Social Structure of Competition. Harvard University Press, Cambridge, MA.
Chaudhury, A., Mallick, D., & Rao, H. R. (2001). Web channels in e-commerce. Communications of the ACM, 44(1), 99-104.
Cheung, C. M. K., & Lee, M. K. O. (2009). Understanding the sustainability of a virtual community: model development and empirical test. Journal of Information Science, 35(3), 279.
Chiu, C. M., Hsu, M. H., & Wang, E. T. G. (2006). Understanding knowledge sharing in virtual communities: an integration of social capital and social cognitive theories. Decision Support Systems, 42(3), 1872-1888.
Coleman, J. S. (1961). The adolescent society: the social life of the teenager and its impact on education.
Coleman, J. S. (1988). Social Capital in the Creation of Human Capital. The American Journal of Sociology, 94, S95-S120.
Coleman, J. S. (1990). Foundations of social theory: Cambridge MA: Harvard University Press
Craig, D. L., & Zimring, C. (2000). Supporting collaborative design groups as design communities. Design Studies, 21(2), 187-204.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.
Daniel, B., McCalla, G., & Schwier, R. (2002). A process model for building social capital in virtual learning communities.
Davenport, T. H., & Prusak, L. (2000). Working knowledge: How organizations manage what they know: Harvard Business Press.
Douglas, K. M., & McGarty, C. (2001). Identifiability and self presentation: Computer mediated communication and intergroup interaction. British Journal of Social Psychology, 40(3), 399-416.
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes: Harcourt Brace Jovanovich College Publishers.
Ellemers, N., Kortekaas, P., & Ouwerkerk, J. W. (1999). Self categorisation, commitment to the group and group self esteem as related but distinct aspects of social identity. European Journal of Social Psychology, 29(2 3), 371-389.
Fountain, J. (1997). Social capital: A Key Enabler of Innovation in Science and Technology. IN LM Branscomb & J. Keller (Eds.) Investing in Innovation: Toward A consensus strategy for Federal Technology Policy: Cambridge, The MIT Press.
Freestone, O., & Mitchell, V. (2004). Generation Y attitudes towards e-ethics and internet-related misbehaviours. Journal of Business Ethics, 54(2), 121-128.
Fukuyama, F. (1999). Social Capital and Civil Society. . Paper presented at the The Institute of Public Policy.
Gabarro, J. J. (1978). The development of trust, influence, and expectations. Interpersonal behavior: Communication and understanding in relationships, 290, 303.
Geddes, D., & Konrad, A. M. (2003). Demographic differences and reactions to performance feedback. Human Relations, 56(12), 1485.
Gerard, H. B., Wilhelmy, R. A., & Conolley, E. S. (1968). Conformity and group size. Journal of Personality and Social Psychology, 8(1p1), 79.
Gouldner, A. W. (1960). The norm of reciprocity: A preliminary statement. American Sociological Review, 25(2), 161-178.
Granovetter, M. (1985). Economic action and social structure: the problem of embeddedness.
Granovetter, M. (1992). Problems of explanation in economic sociology. Networks and organizations: Structure, form, and action, 25, 56.
Granovetter, M. S. (1973). The strength of weak ties. The American Journal of Sociology, 78(6), 1360-1380.
Grootaert, C., & Van Bastelaer, T. (2002). The role of social capital in development: an empirical assessment: Cambridge Univ Pr.
Hagel, J., & Armstrong, A. (1997). Net gain: expanding markets through virtual communities: Harvard Business School Press.
Hamman, R. (1997). Introduction to Virtual Communities Research and Cybersociology Magazine Issue Two. Cybersociology Magazine.
Jacobs, J. (1992). The death and life of great American cities: Vintage.
Kavanaugh, A. L., & Patterson, S. J. (2001). The impact of community computer networks on social capital and community involvement. American Behavioral Scientist, 45(3), 496.
Keefe, D., & Daniel, J. (1992). Persuasion. Theory and Research: Sage Publications, Newbury-Park-London-New Delhi.
Kiesler, S., Siegel, J., & McGuire, T. W. (1984). Social psychological aspects of computer-mediated communication. American psychologist, 39(10), 1123.
Kozinets, R. V. (1999). E-tribalized marketing?: The strategic implications of virtual communities of consumption. European Management Journal, 17(3), 252-264.
Krackhardt, D. (1992). The strength of strong ties: The importance of philos in organizations. Networks and organizations: Structure, form, and action, 216, 239.
Larson, A. (1992). Network dyads in entrepreneurial settings: A study of the governance of exchange relationships. Administrative science quarterly, 37(1).
Lee, F. S. L., Vogel, D., & Limayem, M. (2003). Virtual community informatics: A review and research agenda. Journal of Information Technology Theory and Application (JITTA), 5(1), 5.
Marsden, P. V., & Campbell, K. E. (1984). Measuring tie strength. Soc. F., 63, 482.
Mathwick, C., & Klebba, J. (2003). The Nature and Value of Virtual Community Participation.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. The Academy of Management Review, 20(3), 709-734.
McLure Wasko, M., & Faraj, S. (2000). "It is what one does": why people participate and help others in electronic communities of practice. Journal of strategic information systems, 9(2-3), 155-173.
McPherson, J. M., & Smith-Lovin, L. (1987). Homophily in voluntary organizations: Status distance and the composition of face-to-face groups. American Sociological Review, 52(3), 370-379.
McWilliam, G. (2000). Building stronger brands through online communities. Sloan Management Review, 41(3), 43-54.
Meyer, J. P., Stanley, D. J., Herscovitch, L., & Topolnytsky, L. (2002). Affective, continuance, and normative commitment to the organization: A meta-analysis of antecedents, correlates, and consequences. Journal of vocational behavior, 61(1), 20-52.
Misztal, B. A. (1996). Trust in modern societies: The search for the bases of social order: Polity Press.
Muniz Jr, A. M., & O`Guinn, T. C. (2001). Brand community. Journal of consumer research, 412-432.
Nahapiet, J., & Ghoshal, S. (1998). Social Capital, Intellectual Capital, and the Organizational Advantage. The Academy of Management Review, 23(2), 242-266.
Nelson, R. E. (1989). The strength of strong ties: Social networks and intergroup conflict in organizations. The Academy of Management Journal, 32(2), 377-401.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers` perceived expertise, trustworthiness, and attractiveness. Journal of Advertising, 39-52.
Ostrom, E. (1990). Governing the commons: the evolution of institutions for collective action Cambridge University Press. Cambridge, UK.
Perloff, R. M., & NetLibrary, I. (1993). The dynamics of persuasion: Lawrence Erlbaum.
Portes, A. (1995). Economic sociology and the sociology of immigration: a conceptual overview: Nueva York, Russell Sage Foundation Publications.
Postmes, T., Spears, R., & Lea, M. (1998). Breaching or Building Social Boundaries? Communication research, 25(6), 689.
Postmes, T., Spears, R., Sakhel, K., & De Groot, D. (2001). Social influence in computer-mediated communication: The effects of anonymity on group behavior. Personality and Social Psychology Bulletin, 27(10), 1243.
Rheingold, H. (2000). The virtual community: Homesteading on the electronic frontier: The MIT Press.
Ridings, C. M., Gefen, D., & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. The Journal of Strategic Information Systems, 11(3-4), 271-295.
Rieh, S. Y., & Belkin, N. J. (1998). Understanding judgment of information quality and cognitive authority in the WWW.
Ring, P. S., & Van de Ven, A. H. (1994). Developmental processes of cooperative interorganizational relationships. The Academy of Management Review, 19(1), 90-118.
Rioux, K. (2000). Sharing Information Found for Others on the World Wide Web: A Preliminary Examination.
Rioux, K. (2005). Information acquiring-and-sharing in Internet-based environments: An exploratory study of individual user behaviors. THE UNIVERSITY OF TEXAS AT AUSTIN.
Ruane, J. M. (2004). Essentials of research methods: a guide to social research: Wiley-Blackwell.
Ruef, M., Aldrich, H. E., & Carter, N. M. (2003). The structure of founding teams: Homophily, strong ties, and isolation among US entrepreneurs. American Sociological Review, 68(2), 195-222.
Schacter, S. (1959). Thepsychology of affiliation: Stanford, California: Stanford University Press.
Schiffman, L. G., & Kanuk, L. L. (2010). Consumer Behavior (10 ed.): Prentice Hall.
Shore, C. (Ed.). (1994). Community. Massachusett: Basil Blawell.
Silverman, G. (1997). How to harness the awesome power of word of mouth. DIRECT MARKETING-GARDEN CITY-, 60, 32-37.
Sitkin, S. B., & Roth, N. L. (1993). Explaining the limited effectiveness of legalistic" remedies" for trust/distrust. Organization Science, 4(3), 367-392.
Stafford, T. F., & Gonier, D. (2004). What Americans like about being online. Communications of the ACM, 47(11), 107-112.
Subramani, M., & Peddibhotla, N. (2004). Determinants of helping behaviors in online groups: A conceptual model.
Talja, S. (2002). Information sharing in academic communities: types and levels of collaboration in information seeking and use. New Review of Information Behavior Research, 3, 143-160.
Teo, H. H., Chan, H. C., Wei, K. K., & Zhang, Z. (2003). Evaluating information accessibility and community adaptivity features for sustaining virtual learning communities. International Journal of Human-Computer Studies, 59(5), 671-697.
Tsai, W., & Ghoshal, S. (1998). Social Capital and Value Creation: The Role of Intrafirm Networks. The Academy of Management Journal, 41(4), 464-476.
Walther, J. B. (1997). Group and Interpersonal Effects in International Computer Mediated Collaboration. Human Communication Research, 23(3), 342-369.
Wang, Y., & Fesenmaier, D. R. (2004). Towards understanding members` general participation in and active contribution to an online travel community. Tourism Management, 25(6), 709-722.
Wasko, M. M. L., & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. Mis Quarterly, 29(1), 35-57.
Wellman, B., & Berkowitz, S. D. (1988). Social structures: A network approach (Vol. 2): Cambridge Univ Press. |
| 描述: | 碩士
國立政治大學
國際經營與貿易研究所
98351015
99 |
| 資料來源: | http://thesis.lib.nccu.edu.tw/record/#G0098351015 |
| 資料類型: | thesis |
| 顯示於類別: | [國際經營與貿易學系 ] 學位論文
|
文件中的檔案:
| 檔案 |
描述 |
大小 | 格式 | 瀏覽次數 |
|---|
| 101501.pdf | | 1305Kb | Adobe PDF2 | 695 | 檢視/開啟 |
|
在政大典藏中所有的資料項目都受到原著作權保護.
|
