Loading...
|
Please use this identifier to cite or link to this item:
https://nccur.lib.nccu.edu.tw/handle/140.119/60532
|
| Title: | 台灣表演藝術劇團首次國際化之研究 |
| Authors: | 楊哲豪 |
| Contributors: | 譚丹琪
楊哲豪 |
| Keywords: | 社會資本
表演藝術
國際化
經驗性知識
網絡關係
Social capital
Performance arts
Internationalization
Experiential knowledge
Business network |
| Date: | 2011 |
| Issue Date: | 2013-09-05 16:51:10 (UTC+8) |
| Abstract: | 台灣表演藝術產業正受政府重視，但因國內市場小，各團體仍須開拓國際市場；相較樂團和舞團，劇團之附加價值率較高且國內目前極少相關之國際化研究，故本研究欲探討劇團首次進入國際市場的原因及過程、對其國際化有正面影響之因素，以及國際化歷程中面臨的困難和解決辦法。依據文建會資料並拜訪我國劇場產業之父吳靜吉博士後，選擇當代傳奇劇場和優表演藝術劇團進行個案研究之深度訪談，建立六大命題，發現管理高層若具國際經驗或英語溝通能力、不同市場的經驗性知識、政府補助，皆對劇團之國際化有正面影響，另外劇團的社會資本和網絡關係對於其快速初始國際化到心理距離較遠之市場具正面影響、劇團的網絡與人際關係對其初始國際化亦有正面影響。
The performance arts industry has been gradually emphasized by the government of Taiwan since 2004. However, faced with extremely limited domestic market, performance arts groups should transcend home context to explore more opportunities. Compared with music and dance performance groups in the industry, theater groups are with higher value-added rate while having received less attention and research in the field of internationalization. Therefore, this study explores how they do the first foreign market entry, what drivers facilitate their internationalization process, and how they overcome obstacles. According to information from Professor Jing-Jyi Wu and the Council for Cultural Affairs, Contemporary Legend Theatre and Utheatre are chosen to be subjects of in-depth interview. Six propositions are then developed after interviews and data analysis. The findings indicate that drivers facilitating internationalization of theater groups include managers’ international experience and communication skills in English, experiential knowledge, and government subsidies. Business network and social capital favor their quick first entry into markets further away in psychic distance. Moreover, contacts and networks also have a positive influence on theater groups’ initializing internationalization. |
| Reference: | 一、中文部分
于盈盈(2005)，台灣廠商國際化過程與組織資源能力形成之研究—以
宏碁與台積電為例，國立政治大學企業管理研究所，碩士論文。
于國華(2009)，表演藝術入門座談會記錄，台北：洪建全教育文化基
金會。
于國華(2006)，國際市場現況與趨勢，2006文化論壇：踏上世界舞台—
國內外表演藝術市場現況與趨勢，台北：國立中正文化中心。
王金永等(譯)(2005)，質化研究與社會工作(原作者：Padgett D. K.)，
台北：洪葉文化。(原著出版年：2000)
王瓊英(2000)，台灣現代劇團行銷之研究，國立台灣大學戲劇研究所
碩士論文。
李立亨(2007)，台灣劇團應以世界為座標，台北：經濟日報。
行政院文化建設委員會(2009)，文建會演藝團隊分級獎助計畫補助經
費彙總表。
行政院文化建設委員會(2010)，文建會演藝團隊分級獎助計畫補助經
費彙總表。
行政院文化建設委員會(2011)，文建會演藝團隊分級獎助計畫補助經
費彙總表。
李健民(2001)，台灣廠商國際化之策略、營運組織與協調機制之研
究—以台達電子和宏碁電腦為例，國立台灣大學國際企業學研
究所，碩士論文。
李蘭甫(1994)，國際企業論，台北：三民書局。
吳思華(2005)，文化創意產業的競爭優勢-建置「叫好」又「叫座」的
企業價值鏈，表演藝術產業生態系統初探，頁27-30。
吳貞儀(2007)，台灣文化創意產業之國際化策略－以法藍瓷、雲門舞
集、霹靂布袋戲為例，國立成功大學企業管理學系專班，碩士
論文。
邱憶惠(1999)，個案研究法：質化取向，教育研究，7，頁113-127。
林佳峰(2009)，表演藝術入門座談會記錄，台北：洪建全教育文化基
金會。
郎祖明(2006)，表演藝術經紀公司對藝文環境之影響，國立政治大學
經營管理碩士學程非營利事業管理組，碩士論文。
周美惠(2010)，表演廳遍地開花-文化消費待啟發，台北：聯合報。
范秉航(2006)，產業附加價值衡量探討—經濟理論與官方統計，台
北：台灣經濟研究院。
陳錦誠(2005)，公益創投之可行性研究—以表演藝術團體為例，國立
政治大學經營管理碩士學程，碩士論文。
梁志民(2004)，藝術創意，表演藝術: 啟動創意新商業，頁28-35。
鄒侑如編輯(2004)，表演藝術: 啟動創意新商業，台北：典藏藝術家
庭。
黃金鳳(2004)，邁向新藝術產業，表演藝術: 啟動創意新商業，頁
10-15。
溫慧玟計畫主持(2010)，表演藝術消費調查報告，台北：行政院文化
建設委員會。
溫慧玟計畫主持(2005)，表演藝術產業生態系統初探，台北：行政院
文化建設委員會。
溫慧玟計畫主持(2007)，表演藝術產業調查研究，台北：行政院文化
建設委員會。
溫慧玟計畫主持(2009)，藝文團體經營體質研究案－以台灣表演藝術
團體為面向分析，台北：財團法人國家文化藝術基金會。
鄭秋霜(2007)，愛丁堡藝穗節: 城市與創意雙贏，台北：經濟日報。
趙義隆、于卓民、謝文雀(1998)，國際企業管理，台北：國立空中大
學。
滕人傑(2004)，國內文化創意產業生態初探--以新興之音樂與表演藝
術、視覺藝術及工藝產業為例，台灣經濟研究月刊，27(6)，
頁90-100。
樓永堅(2004)，表演藝術的行銷思維，表演藝術: 啟動創意新商業，
頁64-72。
盧健英(2009)，表演藝術入門座談會記錄，台北：洪建全教育文化基
金會。
盧健英(2006)，絕境萌芽: 吳興國的當代傳奇，台北：天下遠見。
饒立凡(2010)，台灣西式樂團國際展演經驗之研究，國立台北藝術大
學藝術行政與管理研究所，碩士論文。
二、英文部分
Athanassiou, N., Nigh, D., (1999), The impact of U.S. company
internationalization on top management team advice networks: a
tacit knowledge perspective, Strategic Management Journal, 20,
83–92.
Arenius, P. (2005), The psychic distance postulate revised: From market
selection to speed of market penetration, Journal of International
Entrepreneurship, 3(2): 115–131.
Bilkey, Warren J. and G. Tesar (1977), The Export Behaviour of
Smaller-Sized Wisconsin Manufacturing Firms, Journal of
International Business Studies, 8 (Spring/Summer), 93-98.
Bonaccorsi, A. (1992), On the relationship between firm size and
international export intensity, Journal of International Business
Studies, 23(4): 605–635.
Brewer, H. L. (1981), Investors Benefits from Corporate International
Diversification, Journal of Financial and Quantitative Analysis,
16 (1), 113-126.
Buckley, Peter and Mark Casson (1976), The Future of the Multinational
Enterprise. London: Macmillan.
Carpenter, M.A., Fredrickson, J.W., (2001), Top management teams,
global strategic posture, and the moderating role of uncertainty,
Academy of Management Journal, 44, 533–545.
Collins, J. Markham (1990), A Market Performance Comparison of U.S.
Firms Active in Domestic Developed and Developing Countries,
Journal of International Business Studies, 21 (2), 271-287.
Contractor, Farok (2007), Is international business good for companies?
The evolutionary or multi-stage theory of internationalization vs.
the transaction cost perspective, Management International
Review, 47(3), 453-475.
Coviello, N. E. (2006), The network dynamics of international new
ventures, Journal of International Business Studies, 37(5):
713–731.
Cuervo-Cazurral A., Maloney M. M. & Manrakhan S. (2007), Causes of
the difficulties in internationalization, Journal of International
Business Studies, 38(5): 709-725.
Daniels, John D. and Jeffrey Bracker (1989), Profit Performance: Do
Foreign Operations Make a Difference, Management
International Review, 29 (1), 46-56.
Daniels, John D., Radebaugh, Lee H. (1998), International
Business--Environments and Operations, Eight Edition.
Denrell, J., Fang, C., & Winter, S. G. (2003), The economics of strategic
opportunity, Strategic Management Journal, 24(10): 977–990.
Deresky, Helen. (1994), International Management: Managing Across
Boarders and Cultures. New York: Haper Collins College
Publisher.
Dunning, John H. (1993), Multinational Enterprises and the Global
Economy, Addison-Wesley Publishing Co.
Eriksson. K., Johanson, J., Majkgard, A., & Sharma, D. D. (1997),
Experiential knowledge and cost in the internationalization
process, Journal of International Business Studies. 28: 337-360.
Gay, L. R. (1992), Educational research: Competencies for analysis and
application (4th ed.). New York: Merrill.
Geringer, J. Michael, Paul W. Beamish, and Richard C. daCosta (1989),
Diversification Strategy and Internationalization: Implications for MNE Performance, Strategic Management Journal, 10 (2): 109-19.
Grant, Robert M. (1987), Multinationality and Performance among
British Manufacturing Companies, Journal of International
Business Studies, 18 (3), 79-89.
Grant, Robert M., Azar P. Jammine, and Howard Thomas (1988),
Diversity, Diversification, and Profitability among British
Manufacturing Companies, 1972-1984, Academy of Management
Journal, 31 (4), 771-801.
Hennart, Jean-Francois (1991), The Transaction Cost Theory of the
Multinational Enterprise, The Nature of the Transnational Firm,
81-115.
Hitt, Michael A., Robert E. Hoskisson, and Hicheon Kim (1997),
International Diversification: Effects on Innovation and Firm
Performance in Product-Diversified Firms, Academy of
Management Journal, 40 (4), 767-798.
Hymer, Stephen H. (1976), The International Operations of Nationals
Firms: A Study of Direct Foreign Investment, Cambridge: MIT
Press.
Johanson, J. and L.G Mattson (1986), International Marketing and
Internationalization Processes-A Network Approach, In S.
Paliwoda and P. N. Turnbull (eds.), Research in International
Marketing, London: Croom Helm.
Johanson, J., & Mattsson, L.-G. (1988), Internationalisation in industrial
systems: A network approach, in N. Hood & J.-E. Vahlne (eds),
Strategies in global competition: 468–486. London: Croom Helm.
Johanson, J., & Vahlne, J.-E. (1977), The internationalization process of
the firm: A model of knowledge development and increasing
foreign market commitments, Journal of International Business
Studies, 8(1): 23–32.
Johanson, J., & Vahlne, J.-E. (1990), The mechanism of
internationalization, International Marketing Review, 7(4): 11–24.
Johanson, J., & Vahlne, J.-E. (2009), The Uppsala internationalization
model revisited: From liability of foreignness to liability of
outsidership, Journal of International Business Studies, 40(9):
1411-1431.
Kefalas, A.G. (1990), Global Business Strategy: A System Approach,
South-Western Publishing, 227-243.
Kirzner, I. M. (1997), Entrepreneurial discovery and the competitive
market process: An Austrian approach, Journal of Economic
Literature, 35(1): 60–85.
Kobrin, S.J. (2001), Sovereignty@bay: Globalization, Multinational
Enterprise, and the International Political System, in A.M.
Rugman and T.L. Brewer (eds.) The Oxford Handbook of
International Business, Oxford University Press: New York,
181-205.
Loane, S., & Bell, J. (2006), Rapid internationalisation among
entrepreneurial firms in Australia, Canada, Ireland and New
Zealand: An extension to the network approach, International
Marketing Review, 23(5): 467–485.
Luo, Y., Shenkar, O. and Nyaw, M.K. (2002), Mitigating liabilities of
foreignness: defensive versus offensive approaches, Journal of
International Management, 8(3): 283-300.
Martina Musteen, John Francis, and Deepak K Datta. (2010), The
influence of international networks on internationalization speed
and performance: A study of Czech SMEs, Journal of World
Business, 45(3), 197-205.
McAuley, A.(1999), Entrepreneurial Instant Exporters in the Scottish
Arts and Crafts Sector, Journal of International Marketing, 7(4),
67-82.
Mezias, J.M. (2002b), How to identify liabilities of foreignness and
assess their effects on multinational corporations, Journal of
International Management, 8: 265-282.
Oviatt, B. M., & McDougall, P. P. (1994), Toward a theory of
international new ventures, Journal of International Business
Studies, 25(1): 45–64.
Peter Aspden (2011), Festivals beat squeeze with foreign help, The
Financial Times.
Peterson, R.A. and Jolibert, A.J.P. (1995), A meta-analysis of
country-of-origin effects, Journal of International Business
Studies, 26(4): 883-900.
Powell, W. W. (1990), Neither market nor hierarchy, Research in
Organizational Behaviour, 12: 295–336.
Ricks, D.A. (2000), Blunders in International Business, 3rd edn.
Blackwell Publishers: Malden, MA.
Rugman, Alan M. (1981), Inside the Multinationals: The Economics of
Internal Markets. New York: Columbia University Press; London:
Croom Helm.
Sambharya, R.B., (1996), Foreign experience of top management teams
and international diversification strategies of U.S. multinational
corporations, Strategic Management Journal, 17, 739–746.
Sambharya, Rakesh B. (1995), The Combined Effect of International
Diversification and Product Diversification Strategies on the
Performance of US-Based Multinational Corporations,
Management International Review, 35 (3), 197-218.
Schweiger, G., Haubl, G. and Friederes, G. (1995), Consumers’
evaluations of products labeled “Made in Europe”, Marketing and
Research Today, 23(1): 25-34.
Sharma, D. D., & Johanson, J. (1987), Technical consultancy in
internationalization, International Marketing Review, 4(4): 20–29.
Slavin, re (1992), Research methods in education. London: Allyn and
Bacon Publishers.
Spar, D.L. (2001), National Policies and Domestic Politics, in A.M.
Rugman and T.L. Brewer (eds.) The Oxford Handbook of
International Business, Oxford University Press: New York,
206-231.
Sullivan, Daniel (1994), Measuring the Degree of Internationalization of
a Firm, Journal of International Business Studies, 25 (2),
325-342.
Swift, J. S. (1991), Foreign language ability and international marketing,
European Journal of Marketing, 25: 36-49.
Tallman, S.B. (1992), A strategic management perspective on host
country structure of multinational enterprises, Journal of
Management, 18(3): 455-471.
Tallman, Stephen and Jiatao Li (1996), Effects of International Diversity
and Product Diversity on the Performance of Multinational Firms,
Academy of Management Journal, 39 (1), 179-196.
Tan, D. and Meyer, K. E. (2010), Business groups’ outward FDI: a
managerial resources perspective, Journal of International
Management, 16, 154–164.
Teece, D.J., Pisano, G. and Shuen, A. (1997), Dynamic capabilities and
strategic management, Strategic Management Journal, 18(7):
509-533.
Terpstra. V. (1983), International marketing. New York: Dryden Press.
Tseng, Chiung-Hui, Patriya S. Tansuhaj, William Hallagan, and James
McCullough (2007), Effects of Firm Resources on Growth in
Multinationality, Journal of International Business Studies, 38(6):
961-974.
Vernon, Raymond (1966), International Investment and International
Trade in the Product Cycle, Quarterly Journal of Economics, 80,
190-207.
Williams, J. E. M., 8i Chaston, I. (2004), Links between the linguistic
ability and international experience of export managers and their
export marketing intelligence behavior, International Small
Business Journal, 22: 463-486.
Zaheer, S., (1995), Overcoming the liability of foreignness, Academy of
Management Journal, 38 (2), 341–363.
三、網路資源
http://blog.roodo.com/cltheatre 當代傳奇劇場傳奇部落格
http://newaspect.org.tw 新象‧環境‧文創
http://twclt.com 當代傳奇劇場官方網站
http://utheatre.glis.ntnu.edu.tw 優表演藝術劇團官方網站
http://www.arttime.com.tw Arttime藝術網
http://www.kk.gov.tw 國光劇團
http://www.wretch.cc/blog/utheatre 優表演藝術劇團部落格 |
| Description: | 碩士
國立政治大學
國際經營與貿易研究所
98351026
100 |
| Source URI: | http://thesis.lib.nccu.edu.tw/record/#G0098351026 |
| Data Type: | thesis |
| Appears in Collections: | [國際經營與貿易學系 ] 學位論文
|
Files in This Item:
| File |
Size | Format | |
|---|
| 102601.pdf | 1180Kb | Adobe PDF2 | 893 | View/Open |
|
All items in 政大典藏 are protected by copyright, with all rights reserved.
|
