政大機構典藏-National Chengchi University Institutional Repository(NCCUR):Item 140.119/61731
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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/61731


    请使用永久网址来引用或连结此文件: https://nccur.lib.nccu.edu.tw/handle/140.119/61731


    题名: Explaining Members` Proactive Participation in Virtual Communities
    作者: 白佩玉
    Pai,Pei-Yu
    贡献者: 企管系
    关键词: Identification;Proactive participation behavior;Recognition of contributions;Satisfaction
    日期: 2013.04
    上传时间: 2013-11-20 17:43:02 (UTC+8)
    摘要: Understanding members` proactive participation in virtual communities is important to both academics and practitioners. This study extends virtual community research by proposing and testing a model that outlines the antecedents of members` proactive participation behavior and incorporates mediating mechanisms and moderating effects. The findings, based on both qualitative and quantitative data, reveal that social, hedonic, and utilitarian community attributes significantly influence proactive participation through community identification and relationship satisfaction. Furthermore, the conversion of community identification into proactive participation behavior depends on the public recognition of contributions. The authors conclude with some managerial and research implications.
    關聯: International Journal of Human - Computer Studies, 71(4), 475-491
    数据类型: article
    DOI 連結: http://dx.doi.org/10.1016/j.ijhcs.2012.12.002
    DOI: 10.1016/j.ijhcs.2012.12.002
    显示于类别:[企業管理學系] 期刊論文

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