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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/62008

    Title: 衡量台灣觀光旅館經營風險策略
    Evaluating Hotel Risk Assessment Model in Taiwan
    Authors: 簡宏光
    Chien, Emerson
    Contributors: 王儷玲
    Chien, Emerson
    Keywords: 旅館
    Date: 2011
    Issue Date: 2013-12-02 17:48:38 (UTC+8)
    Abstract: 近年來觀光休閒產業蓬勃發展,加上政府政策之協助推動,民眾對休閒旅遊
    Recently, Leisure Tourism Industries develop vigorously, with the guidance from the government policies in this field, people are increasingly noted the quality of this. With the competitiveness and prosperity in the international leisure tourism market, numerous industries hope to invest in managing hotel with the good reputation and the rapid rate of return, accompany with uncertainty and unknown managing risks simultaneously. Previous literatures related to hotel risks, no matter what it is about external or internal risks, most of them focus on exploring singular risk and seldom proceed to overall risk evaluation. Therefore, this study will integrate internal and external hotel risks and adopt the Importance-Performance Analysis (IPA) to explore the seriousness of hotel managers on managing risks, the cognitive gap of different ranking position managers on hotel risks, and to examine the different managerial and administrative level supervisors on internal and external risks.
    This study adopts two steps research methodology including expert interview and questionnaire survey. Firstly, we interview four international hotel managers for collecting managing strategies and finding factors of internal operative risks and external environmental risks. The population for this study is hotel managers and employees. Questionnaires are sent to 20 three to five-star hotels. As a result, 117 questionnaires were returned, including 14 invalid questionnaires, yielding a sample size of 101. The result shows as follows:
    The external environment risks include four dimensions which are Risk of Political & Law, Risk of Social & Economic, Risk of Act of God, and Risk of Competition respectively. Internal operation risks include three dimensions which are Risk of Liability, Risk of Human Resource, and Risk of Decision. The result of IPA shows that only the dimension of Risk of Political & Law locates in the quadrant of low priority, other six dimensions all locate in the quadrant of keeping up the good work. In addition, the analysis of managing risk gap and ANOVA show those higher position superiors has consistent perspectives on risk importance and performance. However, in terms of middle, low position directors, and employees, the results show they have the same cognitive understanding on operating risk importance, but they cannot implement risk management duly because of the managerial executive level. Finally, in terms of the differentiations of seniority and department on operating risk, the result shows different seniority has significant differentiation on operating risk importance and performance. The empirical study will provide references of the related issues for future researchers and industrial manufacturers on operating risks.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0959322571
    Data Type: thesis
    Appears in Collections:[經營管理碩士學程EMBA] 學位論文

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