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    政大機構典藏 > 傳播學院 > 新聞學系 > 會議論文 >  Item 140.119/62770


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/62770


    Title: 全球化脈絡下再思考閱聽人研究典範：閱聽人想像力的社會實踐觀點
    Other Titles: Rethinking the audience paradigms under the globalization context: The audience imagination as a social practice viewpoint
    Authors: 王宜燕
    Contributors: 國立政治大學
    新聞研究所
    Keywords: 生活脈絡;全球化;奇觀/展演典範;閱聽人;閱聽人典範
    audience;audience paradigms;globalization;living context;spectacle/performance paradigm
    Date: 2005
    Issue Date: 2013-12-19 14:34:00 (UTC+8)
    Abstract: 本篇論文旨在探討全球化脈絡下，當前的閱聽人研究典範是否能提供適切的分析架構，以解釋傳播景觀變遷下閱聽人定義、媒介使用與接收脈絡等發生的變化。本文先檢視文化帝國主義傳統vs.主動的閱聽人傳統，以期跳脫全球(生產、傳布)vs.在地(接收)的兩極觀，並由此檢討全球化脈絡下主動的閱聽人典範弊病；之後以納入全球化架構的奇觀/展演典範為例，詳驗其在全球化脈絡下的優點與不足之處，並參佐相關新典範如第三代接收分析與媒介實踐典範值得借鏡之處；最後提出三項修正閱聽人典範的建議：將閱聽人視為想像力社會實踐的主體、注意閱聽人使用媒介景觀的越境想像與離散公領域的連結、以及將閱聽人的接收脈絡轉向生活脈絡以利結構化分析。
    This thesis aims to examine under the globalization context the paradigms of audience research which are able to offer the appropriate analysis framwork to explain the changing audience landscape or not. After reviewing the Active Audience Paradigm and the Spectacle/Performance Paradigm,the article suggests three ways to correct audience paradigms:viewing audience as the imagination subjects of social practice,exploring audience mediascape usage and doing the structuration analysis of audience living context.
    Relation: 中華傳播學會年會研討會
    Data Type: conference
    Appears in Collections:[新聞學系] 會議論文

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