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Title:	台灣節目製作業商品化歷程分析：一個批判傳播政治經濟學的分析
Other Titles:	The commodification of TV program producing process in Taiwan
Authors:	張時健 Chang, Shih Chen
Contributors:	國立政治大學廣播與電視學研究所
Keywords:	外製外包;政治經濟學;商品化;節目製作業;廣告化 outsourcing;political economy;commoditization;independent production house;program advertized
Date:	2005
Issue Date:	2013-12-19 14:41:28 (UTC+8)
Abstract:	台灣的電視事業發展至今四十餘年，但節目表現總體來說並不令人滿意。本文以批判的傳播政治經濟學立場出發，探尋其中原因。本文指出，在早年三台壟斷時期，節目生產之責主要不為電視台負擔，反而是外包由小規模為數眾多的傳播公司製作，因而導致節目內容貧乏並與廣告合流。而在有線電視開放後，節目製作又因頻道過度競爭稀釋資源，且有廣告主藉用理性化的收視率標準聯合購買而造成廣告化日益嚴重。本文因而結論，台灣電視事業的困境有其歷史與結構成因，必須放在資本主義體系中理解。 We have had TV industry in Taiwan for more than 40 years, but people here hardly enjoy good programs. This article is to try to explain the phenomenon in critical political-economy of communication method. I mention that any one of three major TV stations didn`t produce programs itself when they monopolized, instead, the producing work were contracted out by them. Many small independent production house carried the work indeed, and this is why programs are poor and look like advertisement. However, after cable TV entered market, too many channels make resources attenuant. Advertisers get together and use rationalized TV-ratings for buying concern. This makes programs much more like advertisement. I conclude that the problems in Taiwan TV industry is related the historical and structural reasons, and we need to realize it beyond the capitalism system today.
Relation:	中華傳播學會年會研討會
Data Type:	conference
Appears in Collections:	[Department of Radio & Television & Graduate Program] Proceedings

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