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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/63229


    Title: 全球旅行地行銷機構網站評估
    Web site evaluation of national destination marketing organizations
    Authors: 杭愛蓮
    Alena Hausteinova
    Contributors: 施琮仁
    Shih, Tsung Jen
    杭愛蓮
    Alena Hausteinova
    Keywords: 目的地營銷
    旅遊市場營銷
    網站評估
    國家發展
    destination marketing
    tourism marketing
    tourism photographs
    Web site evaluation
    post-colonial theory
    country development
    Date: 2013
    Issue Date: 2014-01-02 14:35:23 (UTC+8)
    Abstract: 此論文目的為旅遊目的地行銷網站,特別是國家觀光局及國家機構的官方網站。除了檢視利用目的地行銷理論文獻檢視行銷成功網站的特點之外,更建立一個比較目的地網站之評估工具。
    此論文更加探索國家旅遊目的地網站及國家發展指標之相互關係,也加以討論相互關係中的因果及提供未來相關研究之建議。
    最後,此論文調查網站上的圖片及製片,研究最常表象出的主題及探討照片主題及網站發展程度和旅遊地點地理位置之相互關係及模式。
    This thesis focuses at destination marketing Web sites, specifically Web sites run by official tourism bodies such as tourism boards, national tourism agencies, ministries of tourism etc., and examines what features are important in a successful Web site by combining a number or studies on Web site evaluation and destination marketing theory, thus creating a comprehensive destination marketing Web site evaluation tool. This study also looks at the photograph themes used on the Web sites.
    The analysis further discovers that there is a strong relationship between the quality of national destination Web sites and the development level of the country. The thesis discusses the possible causality and other influences on these found relationships and offers suggestions for future research in this area.
    Finally, photographs present on the Web sites are examined to find out what themes are most commonly present. The evaluation reveals that there is a clear pattern between the photograph themes and that these findings comply with the post-colonial theory.
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    Description: 碩士
    國立政治大學
    International spread of English Master Program (IMICS)
    100461023
    102
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G1004610232
    Data Type: thesis
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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